A data profile of the people who buy, follow and care about Bergen in United States — modelled from more than twelve digital signal sources. Bergen has an estimated audience of 342,938 people in United States.
The average Bergen fan in United States is 44.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, New Jersey.
Top brand affinities include Lufthansa, Volaris, Solitaire, with strongest over-indexing on Lufthansa (20× the country average).
Demographically, the Bergen audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Bergen fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Lufthansa.
The key figures that characterise the Bergen profile in United States.
60.0% are female, 40.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.3 |
| Estimated audience size | 342,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Bergen audience comes from United States.
| Country | Share |
|---|---|
| Norway | 27.8% |
| United States | 9.3% |
| Germany | 7.7% |
Where the Bergen audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Jersey | ~20K | 2.61× | |
| 02 | Washington, District of Columbia | ~2K | 2.07× | |
| 03 | Minnesota | ~9K | 1.93× | |
| 04 | New York | ~30K | 1.77× | |
| 05 | Wisconsin | ~8K | 1.56× | |
| 06 | Washington | ~10K | 1.55× | |
| 07 | Colorado | ~7K | 1.33× | |
| 08 | North Dakota | <1K | 1.28× | |
| 09 | Massachusetts | ~8K | 1.23× | |
| 10 | Oregon | ~5K | 1.23× | |
| 11 | Alaska | <1K | 1.22× | |
| 12 | Utah | ~4K | 1.20× | |
| 13 | Vermont | <1K | 1.16× | |
| 14 | California | ~40K | 1.13× | |
| 15 | Maine | ~1K | 1.13× | |
| 16 | Montana | ~1K | 1.13× | |
| 17 | Virginia | ~9K | 1.07× | |
| 18 | Hawaii | ~2K | 1.05× | |
| 19 | New Hampshire | ~1K | 1.05× | |
| 20 | Iowa | ~3K | 1.02× | |
| 21 | Arizona | ~7K | 0.98× | |
| 22 | Maryland | ~6K | 0.95× | |
| 23 | Connecticut | ~3K | 0.95× | |
| 24 | Illinois | ~10K | 0.93× | |
| 25 | Idaho | ~2K | 0.93× | |
| 26 | South Dakota | <1K | 0.93× | |
| 27 | Rhode Island | <1K | 0.87× | |
| 28 | Nebraska | ~1K | 0.84× | |
| 29 | Florida | ~20K | 0.81× | |
| 30 | Georgia | ~9K | 0.81× | |
| 31 | North Carolina | ~8K | 0.81× | |
| 32 | Pennsylvania | ~9K | 0.80× | |
| 33 | New Mexico | ~1K | 0.77× | |
| 34 | Texas | ~20K | 0.76× | |
| 35 | Delaware | <1K | 0.76× | |
| 36 | Michigan | ~7K | 0.74× | |
| 37 | South Carolina | ~4K | 0.74× | |
| 38 | Missouri | ~4K | 0.72× | |
| 39 | Kansas | ~2K | 0.72× | |
| 40 | Nevada | ~2K | 0.71× | |
| 41 | Tennessee | ~5K | 0.69× | |
| 42 | Ohio | ~7K | 0.68× | |
| 43 | Indiana | ~4K | 0.68× | |
| 44 | Louisiana | ~3K | 0.68× | |
| 45 | Oklahoma | ~3K | 0.68× | |
| 46 | West Virginia | ~1K | 0.67× | |
| 47 | Alabama | ~3K | 0.66× | |
| 48 | Arkansas | ~2K | 0.65× | |
| 49 | Kentucky | ~3K | 0.64× | |
| 50 | Mississippi | ~2K | 0.59× |
The strongest cross-interests of the Bergen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kicker | Sports | 43.45× | ||
| 02 | Kipling (brand) | Fashion & Accessoires | 20.14× | ||
| 03 | Lufthansa | Travel & Leisure | 20.00× | ||
| 04 | 2. Bundesliga | Sports | 16.15× | ||
| 05 | Aidan Gillen | Movies & TV | 15.42× | ||
| 06 | Qatar Airways | Travel & Leisure | 13.38× | ||
| 07 | Volaris | Travel & Leisure | 12.43× | ||
| 08 | Copenhagen | Travel & Leisure | 10.15× | ||
| 09 | Turkish Airlines | Travel & Leisure | 10.08× | ||
| 10 | Austin Butler | Movies & TV | 8.76× | ||
| 11 | Solitaire | Games | 6.76× | ||
| 12 | British Museum | Arts & Culture | 6.71× | ||
| 13 | Freddie Mercury | Music & Radio | 6.59× | ||
| 14 | Sustainable energy | Home & Garden | 4.51× | ||
| 15 | Renewable energy | Business & Career | 3.44× | ||
| 16 | FedEx | Business & Career | 3.41× | ||
| 17 | Diaper bag | Kids & Family | 3.40× | ||
| 18 | Planet Fitness | Sports | 2.69× | ||
| 19 | Trader Joe's | Shopping | 2.10× | ||
| 20 | Internet & Social Media | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.29× | |
| Family Orientation | CONSERVATISM | 1.90× | |
| Quality Awareness | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Pet Ownership | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.92× |
Bergen has an estimated audience of 342,938 people in United States, concentrated in California and New York.
60.0% of Bergen fans are female, 40.0% are male, with an average age of 44.3 years.
Bergen fans show strongest brand affinity for Lufthansa (20×), Volaris (12.43×), and Solitaire (6.76×) over the country average.
Bergen fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and New Jersey (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Bergen itself, the audience over-indexes on Volaris (12.43×), Solitaire (6.76×), Qatar Airways (13.38×), and Planet Fitness (2.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bergen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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