Bergen Audience in United States
Bergen has an estimated audience of 342,938 people in United States. 60.0% are female, 40.0% are male, average age 44.3. Top regions: California, New York, New Jersey. Top brand affinities: Urban horticulture, Kendra Scott, Home equity, Historic site, Cam Ward.
The average Bergen fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, New Jersey. Top brand affinities include Urban horticulture, Kendra Scott, Home equity, with strongest over-indexing on Urban horticulture (6.32× the country average). Demographically, the Bergen audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bergen fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.3 |
| Estimated audience size | 342,938 |
Audience persona
The typical Bergen fan in United States is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Urban horticulture.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,419 | 1.2× |
| New York | 31,899 | 1.66× |
| New Jersey | 24,808 | 2.84× |
| Texas | 23,691 | 0.8× |
| Florida | 19,925 | 0.86× |
| Illinois | 11,237 | 0.98× |
| Washington | 10,659 | 1.55× |
| Virginia | 9,492 | 1.14× |
| Pennsylvania | 9,387 | 0.81× |
| Minnesota | 9,325 | 1.9× |
| Georgia | 9,147 | 0.87× |
| North Carolina | 8,725 | 0.85× |
| Massachusetts | 8,623 | 1.28× |
| Colorado | 7,677 | 1.42× |
| Arizona | 7,569 | 1.08× |
| Ohio | 7,462 | 0.71× |
| Michigan | 6,680 | 0.74× |
| Wisconsin | 6,468 | 1.25× |
| Maryland | 5,831 | 0.99× |
| Oregon | 4,710 | 1.2× |
| Tennessee | 4,590 | 0.67× |
| Indiana | 4,275 | 0.68× |
| Missouri | 3,959 | 0.72× |
| South Carolina | 3,707 | 0.72× |
| Utah | 3,596 | 1.17× |
| Connecticut | 3,378 | 0.98× |
| Alabama | 3,073 | 0.64× |
| Iowa | 2,779 | 0.98× |
| Louisiana | 2,710 | 0.61× |
| Kentucky | 2,498 | 0.58× |
| Oklahoma | 2,398 | 0.63× |
| Nevada | 2,351 | 0.71× |
| Washington, District of Columbia | 2,330 | 2.26× |
| Kansas | 1,795 | 0.66× |
| Hawaii | 1,607 | 1.09× |
| Arkansas | 1,581 | 0.56× |
| Idaho | 1,506 | 0.88× |
| Maine | 1,421 | 1.16× |
| New Hampshire | 1,387 | 1.03× |
| Nebraska | 1,302 | 0.76× |
| Mississippi | 1,282 | 0.45× |
| New Mexico | 1,184 | 0.69× |
| Montana | 1,036 | 1.09× |
| Alaska | 912 | 1.24× |
| Rhode Island | 907 | 0.83× |
| North Dakota | 856 | 1.21× |
| West Virginia | 804 | 0.5× |
| South Dakota | 680 | 0.86× |
| Vermont | 647 | 1.08× |
| Delaware | 598 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban horticulture | 6.32× | Home & Garden |
| Kendra Scott | 4.26× | Fashion & Accessoires |
| Home equity | 2.7× | Home & Garden |
| Historic site | 5.32× | Arts & Culture |
| Cam Ward | 4.47× | Sports |
| Kanna Hashimoto | 33.52× | Movies & TV |
| Nebraska Cornhuskers football | 3.51× | Sports |
| Vocal harmony | 4× | Music & Radio |
| Jingoism | 1.71× | Politics & Society |
| Gyeongju | 20× | Travel & Leisure |
| Google Analytics | 3.42× | Internet & Social Media |
| Home staging | 3.31× | Home & Garden |
| Bằng Kiều | 20× | Travel & Leisure |
| Charlamagne Tha God | 5.78× | Movies & TV |
| JDSU | 1.79× | Business & Career |
| ICQ | 13.58× | Internet & Social Media |
| Nipsey Hussle | 2.82× | Music & Radio |
| Noodle (Gorillaz) | 1.54× | Music & Radio |
| Cleveland Clinic | 2.43× | Health |
| Sears | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.7 |
| Travelling | THRILL | 1.48 |
| Patriotism | CONSERVATISM | 1.47 |
| Design Affinity | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.3 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Norway | 28.6% |
| United States | 9.6% |
| Germany | 7.9% |
See Bergen audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Bergen have in United States?
Bergen has an estimated audience of 342,938 people in United States, concentrated in California and New York.
What is the gender split and age of Bergen fans?
60.0% of Bergen fans are female, 40.0% are male, with an average age of 44.3 years.
Which brands do Bergen fans like most?
Bergen fans show strongest brand affinity for Urban horticulture (6.32×), Kendra Scott (4.26×), and Home equity (2.7×) over the country average.
Where do Bergen fans live in United States?
Bergen fans in United States are most concentrated in California (reach 45,419), New York (reach 31,899), and New Jersey (reach 24,808). These three regions account for the largest share of the active audience.
What other brands do Bergen fans also like?
Beyond Bergen itself, the audience over-indexes on Kendra Scott (4.26×), Home equity (2.7×), Historic site (5.32×), and Cam Ward (4.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Bergen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.