Copenhagen Audience in United States

Copenhagen logo

Copenhagen has an estimated audience of 2,842,016 people in United States. 55.3% are female, 44.7% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Macy's, Pandora, Macy's, God, Dollar General.

The average Copenhagen fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Macy's, Pandora, Macy's, with strongest over-indexing on Macy's (2.23× the country average). Demographically, the Copenhagen audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Copenhagen fans

Demographic split for Copenhagen audience in United States
MetricValue
Female55.3%
Male44.7%
Average age41.3
Estimated audience size2,842,016

Audience persona

The typical Copenhagen fan in United States is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Copenhagen in United States
RegionReachAffinity
California447,1641.43×
New York266,6271.68×
Texas247,9661.01×
Florida180,3920.94×
Illinois112,4831.19×
Pennsylvania102,8871.08×
Massachusetts98,5181.76×
Georgia96,5871.1×
Virginia90,9311.31×
New Jersey87,4451.21×
North Carolina87,3271.02×
Washington75,8151.33×
Ohio69,9460.8×
Arizona66,7001.15×
Colorado59,6201.33×
Michigan57,7200.78×
Maryland53,8471.1×
Tennessee50,9820.89×
Minnesota46,6141.14×
Indiana44,3490.85×
Wisconsin40,6680.95×
Oregon38,6561.19×
Missouri38,2590.84×
Connecticut34,9881.23×
South Carolina33,5330.78×
Alabama27,9030.7×
Kentucky26,3200.74×
Louisiana24,7630.68×
Utah24,1740.95×
Oklahoma22,9240.73×
Nevada22,4820.82×
Washington, District of Columbia19,3682.27×
Iowa18,3930.79×
Kansas16,3940.73×
Arkansas15,5690.66×
Mississippi12,8020.55×
Idaho12,6650.89×
New Hampshire12,0981.08×
Maine11,6751.15×
Hawaii11,1970.92×
New Mexico11,1800.78×
Rhode Island10,9441.21×
Nebraska10,8920.76×
West Virginia9,5200.72×
Montana7,0180.89×
Vermont6,2611.25×
Delaware5,9970.76×
Alaska5,0590.83×
South Dakota4,0290.61×
North Dakota4,0020.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Copenhagen audience
BrandAffinityCategory
Macy's2.23×Shopping
Pandora5.31×Fashion & Accessoires
Macy's1.71×Shopping
God1.75×Politics & Society
Dollar General1.7×Shopping
Dollar Tree1.68×Shopping
Walgreens1.6×Shopping
Nordstrom rack1.94×Fashion & Accessoires
Country1.68×Travel & Leisure
Best Buy1.55×Shopping
Marshalls1.7×Fashion & Accessoires
Day1.76×Business & Career
Jesus1.55×Politics & Society
Heart (novel)1.51×Literature
J. C. Penney1.84×Shopping
Handbags1.64×Fashion & Accessoires
Fragrances1.5×Beauty & Wellness
Shopping malls1.52×Shopping
Queens2.02×Travel & Leisure
Order (business)1.84×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Copenhagen audience
TraitClusterScore
Design AffinityPREMIUM3.12
Quality AwarenessPREMIUM1.63
SustainabilityBALANCE1.57
TravellingTHRILL1.54
ExtroversionTHRILL1.51
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Copenhagen
CountryShare
Denmark13.3%
United States11.0%
Italy7.8%

See Copenhagen audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Copenhagen have in United States?

Copenhagen has an estimated audience of 2,842,016 people in United States, concentrated in California and New York.

What is the gender split and age of Copenhagen fans?

55.3% of Copenhagen fans are female, 44.7% are male, with an average age of 41.3 years.

Which brands do Copenhagen fans like most?

Copenhagen fans show strongest brand affinity for Macy's (2.23×), Pandora (5.31×), and Macy's (1.71×) over the country average.

Where do Copenhagen fans live in United States?

Copenhagen fans in United States are most concentrated in California (reach 447,164), New York (reach 266,627), and Texas (reach 247,966). These three regions account for the largest share of the active audience.

What other brands do Copenhagen fans also like?

Beyond Copenhagen itself, the audience over-indexes on Pandora (5.31×), Macy's (1.71×), God (1.75×), and Dollar General (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Copenhagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.