Rascasse Audience Intelligence

Copenhagen Audience in United States

A data profile of the people who buy, follow and care about Copenhagen in United States — modelled from more than twelve digital signal sources. Copenhagen has an estimated audience of 2,842,016 people in United States.

#156among City in United States#800among POI in United States#862in Travel & Leisure

The average Copenhagen fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Macy's, Pandora, God, with strongest over-indexing on Macy's (2.23× the country average).

Demographically, the Copenhagen audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Copenhagen fan in United States is more female, around 41.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Macy's.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copenhagen profile in United States.

Audience size
2.8M
in United States
Gender
55.3%♀
44.7% male
Age
41.3
average years
Country rank
#10759
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copenhagen fans

55.3% are female, 44.7% are male, average age 41.3.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Copenhagen audience in United States
MetricValue
Female55.3%
Male44.7%
Average age41.3
Estimated audience size2,842,016
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Copenhagen audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Copenhagen audience comes from United States.

Worldwide audience distribution share by country for Copenhagen
CountryShare
Denmark13.3%
United States10.9%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copenhagen audience in United States is strongest.

Fig. 05

Top regions by affinity

Copenhagen fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.06×
02Massachusetts~90K1.62×
03New York~300K1.60×
04California~400K1.35×
05Washington~80K1.33×
06Vermont~7K1.31×
07Virginia~90K1.25×
08Colorado~60K1.25×
09Connecticut~30K1.21×
10Rhode Island~10K1.21×
11New Jersey~90K1.19×
12Illinois~100K1.15×
13Minnesota~50K1.15×
14Oregon~40K1.15×
15Maine~10K1.13×
16Arizona~60K1.11×
17New Hampshire~10K1.09×
18Maryland~50K1.08×
19Georgia~90K1.06×
20Pennsylvania~100K1.03×
21North Carolina~90K1.01×
22Utah~20K0.98×
23Wisconsin~40K0.97×
24Montana~8K0.97×
25Hawaii~10K0.96×
26Texas~200K0.94×
27Alaska~6K0.94×
28Florida~200K0.93×
29Idaho~10K0.92×
30Tennessee~50K0.89×
31Indiana~40K0.83×
32Delaware~6K0.82×
33Missouri~40K0.81×
34Iowa~20K0.81×
35New Mexico~10K0.81×
36South Carolina~30K0.80×
37Nevada~20K0.80×
38Nebraska~10K0.80×
39North Dakota~5K0.80×
40Ohio~70K0.79×
41West Virginia~10K0.79×
42Michigan~60K0.78×
43Kansas~20K0.78×
44Kentucky~30K0.76×
45Alabama~30K0.74×
46Oklahoma~20K0.74×
47South Dakota~5K0.74×
48Louisiana~30K0.72×
49Arkansas~20K0.70×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Copenhagen, United States
0.61×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copenhagen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copenhagen audience
#·InterestCategoryAffinity×
01PandoraFashion & Accessoires5.31×
02Macy'sShopping2.23×
03QueensTravel & Leisure2.02×
04Nordstrom rackFashion & Accessoires1.94×
05J. C. PenneyShopping1.84×
06Order (business)Business & Career1.84×
07DayBusiness & Career1.76×
08GodPolitics & Society1.75×
09Dollar GeneralShopping1.70×
10MarshallsFashion & Accessoires1.70×
11Dollar TreeShopping1.68×
12CountryTravel & Leisure1.68×
13HandbagsFashion & Accessoires1.64×
14WalgreensShopping1.60×
15CVS PharmacyShopping1.58×
16Best BuyShopping1.55×
17JesusPolitics & Society1.55×
18Shopping mallsShopping1.52×
19Heart (novel)Literature1.51×
20FragrancesBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copenhagen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copenhagen audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.40×
Quality AwarenessPREMIUM1.35×
CreativityOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copenhagen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
Sports ActivityPOWER1.01×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copenhagen have in United States?

Copenhagen has an estimated audience of 2,842,016 people in United States, concentrated in California and New York.

02

What is the gender split and age of Copenhagen fans?

55.3% of Copenhagen fans are female, 44.7% are male, with an average age of 41.3 years.

03

Which brands do Copenhagen fans like most?

Copenhagen fans show strongest brand affinity for Macy's (2.23×), Pandora (5.31×), and God (1.75×) over the country average.

04

Where do Copenhagen fans live in United States?

Copenhagen fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Copenhagen fans also like?

Beyond Copenhagen itself, the audience over-indexes on Pandora (5.31×), God (1.75×), Dollar General (1.7×), and Dollar Tree (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Copenhagen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Copenhagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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