Rascasse Audience Intelligence

Country Audience in United States

A data profile of the people who buy, follow and care about Country in United States — modelled from more than twelve digital signal sources. Country has an estimated audience of 54,327,556 people in United States.

#260among Topic in United States#23in Travel & Leisure

The average Country fan in United States is 42.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Canada, Pinterest, FedEx, with strongest over-indexing on Canada (2.67× the country average).

Demographically, the Country audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Country fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Canada.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Country profile in United States.

Audience size
54.3M
in United States
Gender
53.4%♀
46.6% male
Age
42.8
average years
Country rank
#358
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Country fans

53.4% are female, 46.6% are male, average age 42.8.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Country audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.8
Estimated audience size54,327,556
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Country audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Country audience comes from United States.

Worldwide audience distribution share by country for Country
CountryShare
United States29.1%
Canada7.3%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Country audience in United States is strongest.

Fig. 05

Top regions by affinity

Country fans by region: top regions in United States
#RegionReachAffinity×
01Texas~7M1.46×
02Mississippi~600K1.36×
03Georgia~2M1.29×
04South Carolina~1M1.22×
05Oklahoma~700K1.21×
06Alabama~900K1.19×
07North Carolina~2M1.17×
08Louisiana~800K1.17×
09West Virginia~300K1.15×
10California~7M1.14×
11Arkansas~500K1.12×
12Indiana~1M1.09×
13Kentucky~700K1.09×
14Nevada~600K1.09×
15Kansas~500K1.09×
16New Mexico~300K1.09×
17Arizona~1M1.07×
18Nebraska~300K1.07×
19Missouri~900K1.06×
20North Dakota~100K1.06×
21Pennsylvania~2M1.05×
22Florida~4M1.02×
23Illinois~2M1.01×
24Hawaii~200K1.01×
25Iowa~400K1.00×
26Tennessee~1M0.99×
27Maryland~900K0.99×
28Virginia~1.5M0.98×
29Utah~500K0.97×
30South Dakota~100K0.97×
31Ohio~1.5M0.96×
32Michigan~1.5M0.96×
33Alaska~100K0.96×
34Delaware~100K0.95×
35New Jersey~1.5M0.94×
36Washington~1M0.94×
37Minnesota~700K0.94×
38Wisconsin~800K0.93×
39New York~2.5M0.87×
40Connecticut~500K0.87×
41Idaho~200K0.87×
42Oregon~500K0.86×
43Montana~100K0.86×
44Wyoming~70K0.86×
45Colorado~700K0.80×
46Maine~200K0.79×
47Massachusetts~800K0.78×
48Rhode Island~100K0.75×
49New Hampshire~200K0.71×
50Washington, District of Columbia~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Country, United States
0.70×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Country audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Country audience
#·InterestCategoryAffinity×
01CanadaTravel & Leisure2.67×
02FedExBusiness & Career2.63×
03Weather forecastingHome & Garden2.63×
04Anne HathawayMovies & TV2.63×
05QVCMovies & TV2.56×
06Made in USABusiness & Career1.98×
07Real propertyHome & Garden1.95×
08TV game showsMovies & TV1.92×
09Solar energyHome & Garden1.80×
10PinterestInternet & Social Media1.77×
11Mortgage loansBusiness & Career1.73×
12RadioTechnology & Electronics1.70×
13Discount storesShopping1.69×
14Vehicle insuranceCars & Mobility1.69×
15DentistryBusiness & Career1.68×
16LodgingTravel & Leisure1.62×
17SubwayFood & Beverages1.55×
18GeneticsKids & Family1.55×
19Shopping mallsShopping1.54×
20TMZInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Country audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Country audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
SpiritualityBALANCE1.43×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Country audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.90×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Country have in United States?

Country has an estimated audience of 54,327,556 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Country fans?

53.4% of Country fans are female, 46.6% are male, with an average age of 42.8 years.

03

Which brands do Country fans like most?

Country fans show strongest brand affinity for Canada (2.67×), Pinterest (1.77×), and FedEx (2.63×) over the country average.

04

Where do Country fans live in United States?

Country fans in United States are most concentrated in Texas (reach ~7M), California (reach ~7M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Country fans also like?

Beyond Country itself, the audience over-indexes on Pinterest (1.77×), FedEx (2.63×), Mortgage loans (1.73×), and Radio (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Country audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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