Country Audience in United States

Country logo

Country has an estimated audience of 54,327,556 people in United States. 53.4% are female, 46.6% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Country fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Country audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Country fans

Demographic split for Country audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.8
Estimated audience size54,327,556

Audience persona

The typical Country fan in United States is balanced, around 42.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Country in United States
RegionReachAffinity
California7,307,5611.22×
Texas7,202,6651.54×
Florida4,175,9991.14×
New York2,995,7110.99×
Georgia2,278,7191.36×
North Carolina1,946,2811.19×
Illinois1,925,6691.06×
Pennsylvania1,882,1851.03×
Ohio1,671,2911×
Michigan1,422,2901×
Virginia1,383,9581.05×
New Jersey1,336,4380.97×
Arizona1,256,5081.13×
Tennessee1,165,9311.07×
Washington1,122,0331.03×
Indiana1,033,2591.04×
South Carolina969,1481.19×
Maryland964,7101.03×
Missouri913,2201.04×
Massachusetts889,5380.83×
Alabama874,8401.15×
Louisiana816,0671.16×
Wisconsin749,1800.92×
Minnesota744,4460.96×
Colorado719,9670.84×
Oklahoma714,4981.18×
Kentucky704,7111.03×
Nevada601,2941.14×
Mississippi588,7451.32×
Oregon565,7520.91×
Arkansas486,5361.09×
Utah475,4540.98×
Connecticut453,0500.83×
Kansas441,5851.03×
Iowa421,1120.94×
New Mexico283,7531.04×
West Virginia282,8441.12×
Nebraska266,1050.98×
Hawaii233,7831×
Idaho225,8520.83×
New Hampshire153,2300.72×
Maine141,1940.73×
Delaware132,3270.88×
Rhode Island127,0400.73×
Washington, District of Columbia123,6480.76×
Montana116,2480.77×
North Dakota109,2710.98×
South Dakota103,8490.83×
Alaska99,7270.86×
Vermont62,5790.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Country audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.72×News
Income tax13.19×Business & Career
Staples (Canada)5.39×Business & Career
Great Clips4.82×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Chuck Norris3.83×Movies & TV
Google Flights3.37×Travel & Leisure
Canada2.71×Travel & Leisure
North Korea6.35×Travel & Leisure
Planet Fitness2.07×Sports
Hobby Lobby2.01×Home & Garden
Deion Sanders5.18×Sports
Nature1.54×Home & Garden
Catherine O'Hara3.35×Movies & TV
Aldi1.9×Shopping
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Country audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.28
ExtroversionTHRILL1.27
Family OrientationCONSERVATISM1.16
Design AffinityPREMIUM1.15
IndulgenceJOY1.14
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Country
CountryShare
United States29.1%
Canada7.3%
United Kingdom5.7%

See Country audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Country have in United States?

Country has an estimated audience of 54,327,556 people in United States, concentrated in California and Texas.

What is the gender split and age of Country fans?

53.4% of Country fans are female, 46.6% are male, with an average age of 42.8 years.

Which brands do Country fans like most?

Country fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Country fans live in United States?

Country fans in United States are most concentrated in California (reach 7,307,561), Texas (reach 7,202,665), and Florida (reach 4,175,999). These three regions account for the largest share of the active audience.

What other brands do Country fans also like?

Beyond Country itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.