A data profile of the people who buy, follow and care about Country in Spain — modelled from more than twelve digital signal sources. Country has an estimated audience of 3,277,422 people in Spain.
Country has an estimated audience of 3,277,422 people in Spain. 55.3% are female, 44.7% are male, average age 44.3. Top brand affinities: Iberia (airline), WhatsApp, Canada, Satire, Refrigerator.
Top brand affinities include Iberia (airline), WhatsApp, Canada, with strongest over-indexing on Iberia (airline) (2.41× the country average).
Demographically, the Country audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Country fan in Spain is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Country profile in Spain.
55.3% are female, 44.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 44.3 |
| Estimated audience size | 3,277,422 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Country audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.71× | ||
| 02 | Betfair | Games | 3.20× | ||
| 03 | Refrigerator | Home & Garden | 3.08× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 2.71× | ||
| 05 | Internet & Social Media | 2.58× | |||
| 06 | Volunteering | Politics & Society | 2.58× | ||
| 07 | Canada | Travel & Leisure | 2.44× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.41× | ||
| 09 | Innovation | Business & Career | 2.40× | ||
| 10 | Renewable energy | Business & Career | 2.35× | ||
| 11 | Real property | Home & Garden | 2.27× | ||
| 12 | Distilled beverage | Food & Beverages | 2.23× | ||
| 13 | Mango | Shopping | 2.19× | ||
| 14 | TripAdvisor | Travel & Leisure | 2.07× | ||
| 15 | Solar energy | Home & Garden | 1.97× | ||
| 16 | Genetics | Kids & Family | 1.89× | ||
| 17 | Aldi | Shopping | 1.74× | ||
| 18 | Julio Iglesias | Music & Radio | 1.65× | ||
| 19 | Religion | Business & Career | 1.60× | ||
| 20 | Bankinter | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Spirituality | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| DIY Mentality | THRILL | 0.85× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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