A data profile of the people who buy, follow and care about Country in United Kingdom — modelled from more than twelve digital signal sources. Country has an estimated audience of 10,562,832 people in United Kingdom.
The average Country fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Hobby, Breaking news, Wikipedia, with strongest over-indexing on Hobby (1.94× the country average).
Demographically, the Country audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Country fan in United Kingdom is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Country profile in United Kingdom.
57.3% are female, 42.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.5 |
| Estimated audience size | 10,562,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Country audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
Where the Country audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1M | 1.87× | |
| 02 | Scotland | ~1.5M | 1.56× | |
| 03 | Northern Ireland | ~500K | 1.44× | |
| 04 | England | ~8M | 1.08× | |
| 05 | West Midlands | ~300K | 0.76× | |
| 06 | Yorkshire and the Humber | ~600K | 0.70× | |
| 07 | North East | ~200K | 0.57× | |
| 08 | South East | ~700K | 0.52× | |
| 09 | East Midlands | ~400K | 0.47× | |
| 10 | South West | ~400K | 0.46× | |
| 11 | East of England | ~400K | 0.45× | |
| 12 | North West | ~300K | 0.28× |
The strongest cross-interests of the Country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.40× | ||
| 02 | Esso | Cars & Mobility | 2.34× | ||
| 03 | Refrigerator | Home & Garden | 2.21× | ||
| 04 | Hot tub | Home & Garden | 2.19× | ||
| 05 | Volunteering | Politics & Society | 2.16× | ||
| 06 | Breaking news | Movies & TV | 2.06× | ||
| 07 | Mobile home | Cars & Mobility | 2.03× | ||
| 08 | Satire | Literature | 1.96× | ||
| 09 | Hobby | Home & Garden | 1.94× | ||
| 10 | William Hill (bookmaker) | Games | 1.90× | ||
| 11 | Betfair | Games | 1.88× | ||
| 12 | Internet & Social Media | 1.85× | |||
| 13 | EBay | Shopping | 1.79× | ||
| 14 | Energy | Home & Garden | 1.77× | ||
| 15 | Distilled beverage | Food & Beverages | 1.76× | ||
| 16 | Aldi | Shopping | 1.62× | ||
| 17 | Home Appliances | Home & Garden | 1.54× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Documentary movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.47× | |
| Healthy Lifestyle | BALANCE | 1.25× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.84× |
Country has an estimated audience of 10,562,832 people in United Kingdom, concentrated in England and Scotland.
57.3% of Country fans are female, 42.7% are male, with an average age of 44.5 years.
Country fans show strongest brand affinity for Hobby (1.94×), Breaking news (2.06×), and Wikipedia (2.4×) over the country average.
Country fans in United Kingdom are most concentrated in England (reach ~8M), Scotland (reach ~1.5M), and Wales (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Country itself, the audience over-indexes on Breaking news (2.06×), Wikipedia (2.4×), Volunteering (2.16×), and Energy (1.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.