Country Audience in Germany
Country has an estimated audience of 4,086,967 people in Germany. 48.7% are female, 51.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Political geography, Tagesschau, Satire, Canada, Google News.
The average Country fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Political geography, Tagesschau, Satire, with strongest over-indexing on Political geography (21.73× the country average). Demographically, the Country audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Country fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 39.4 |
| Estimated audience size | 4,086,967 |
Audience persona
The typical Country fan in Germany is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Political geography.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 909,671 | 1.02× |
| Bayern | 678,933 | 1.03× |
| Baden-Württemberg | 573,741 | 1.03× |
| Hessen | 441,098 | 1.42× |
| Niedersachsen | 394,683 | 0.99× |
| Berlin | 211,374 | 1.16× |
| Rheinland-Pfalz | 209,020 | 1.02× |
| Sachsen | 202,747 | 1.01× |
| Schleswig-Holstein | 134,123 | 0.91× |
| Brandenburg | 124,593 | 0.98× |
| Thüringen | 97,347 | 0.93× |
| Hamburg | 89,113 | 0.96× |
| Sachsen-Anhalt | 88,340 | 0.83× |
| Mecklenburg-Vorpommern | 63,243 | 0.81× |
| Saarland | 46,122 | 0.92× |
| Bremen | 35,532 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Political geography | 21.73× | Politics & Society |
| Tagesschau | 2.57× | Movies & TV |
| Satire | 5.28× | Literature |
| Canada | 3.09× | Travel & Leisure |
| Google News | 3.88× | News |
| Family | 1.81× | Kids & Family |
| Self care | 3× | Health |
| Hygiene | 2.84× | Beauty & Wellness |
| Vacations | 2.36× | Travel & Leisure |
| TikTok | 1.52× | Internet & Social Media |
| German television comedy | 4.68× | Movies & TV |
| Walking | 3.67× | Sports |
| Headphones | 4.39× | Technology & Electronics |
| RTL Television | 2.63× | Movies & TV |
| Western Union | 3.28× | Business & Career |
| Stuttgart | 2.51× | Travel & Leisure |
| Ryanair | 1.96× | Travel & Leisure |
| Transfermarkt | 2.11× | Sports |
| Singapore | 7.01× | Travel & Leisure |
| New Zealand | 5.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.79 |
| Spirituality | BALANCE | 1.6 |
| Indulgence | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
See Country audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Country have in Germany?
Country has an estimated audience of 4,086,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Country fans?
48.7% of Country fans are female, 51.3% are male, with an average age of 39.4 years.
Which brands do Country fans like most?
Country fans show strongest brand affinity for Political geography (21.73×), Tagesschau (2.57×), and Satire (5.28×) over the country average.
Where do Country fans live in Germany?
Country fans in Germany are most concentrated in Nordrhein-Westfalen (reach 909,671), Bayern (reach 678,933), and Baden-Württemberg (reach 573,741). These three regions account for the largest share of the active audience.
What other brands do Country fans also like?
Beyond Country itself, the audience over-indexes on Tagesschau (2.57×), Satire (5.28×), Canada (3.09×), and Google News (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.