Country Audience in Germany
A data profile of the people who buy, follow and care about Country in Germany — modelled from more than twelve digital signal sources. Country has an estimated audience of 4,086,967 people in Germany.
The average Country fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Political geography, Nature, Malaysia, with strongest over-indexing on Political geography (19.69× the country average).
Demographically, the Country audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Country fan in Germany is balanced, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Political geography.
At a glance
The key figures that characterise the Country profile in Germany.
Search interest · 12-month trend
Demographics of Country fans
48.7% are female, 51.3% are male, average age 39.4.
Gender split
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 39.4 |
| Estimated audience size | 4,086,967 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Country audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
Geography
Where the Country audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.23× | |
| 02 | Bayern | ~700K | 1.05× | |
| 03 | Rheinland-Pfalz | ~200K | 1.05× | |
| 04 | Bremen | ~40K | 1.05× | |
| 05 | Berlin | ~200K | 1.03× | |
| 06 | Baden-Württemberg | ~600K | 1.02× | |
| 07 | Brandenburg | ~100K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~900K | 1.00× | |
| 09 | Thüringen | ~100K | 1.00× | |
| 10 | Niedersachsen | ~400K | 0.99× | |
| 11 | Sachsen | ~200K | 0.99× | |
| 12 | Saarland | ~50K | 0.97× | |
| 13 | Sachsen-Anhalt | ~100K | 0.95× | |
| 14 | Schleswig-Holstein | ~100K | 0.93× | |
| 15 | Hamburg | ~90K | 0.93× | |
| 16 | Mecklenburg-Vorpommern | ~70K | 0.89× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Country audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Political geography | Politics & Society | 19.69× | ||
| 02 | Malaysia | Travel & Leisure | 7.01× | ||
| 03 | New Zealand | Travel & Leisure | 7.01× | ||
| 04 | Singapore | Travel & Leisure | 7.01× | ||
| 05 | Vietnam | Travel & Leisure | 7.01× | ||
| 06 | Karaoke | Music & Radio | 7.01× | ||
| 07 | Buddhism | Health | 6.42× | ||
| 08 | Tour de France | Sports | 2.86× | ||
| 09 | Refrigerator | Home & Garden | 2.53× | ||
| 10 | Vacations | Travel & Leisure | 2.46× | ||
| 11 | Nature | Home & Garden | 2.35× | ||
| 12 | Canada | Travel & Leisure | 2.24× | ||
| 13 | Ryanair | Travel & Leisure | 1.90× | ||
| 14 | Eurowings | Travel & Leisure | 1.88× | ||
| 15 | Postbank | Business & Career | 1.80× | ||
| 16 | Commerzbank | Business & Career | 1.75× | ||
| 17 | Deutsche Bahn | Cars & Mobility | 1.65× | ||
| 18 | Family | Kids & Family | 1.62× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Tagesschau | Movies & TV | 1.56× |
Personality of the Country audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.51× | |
| Community Orientation | OPEN | 1.84× | |
| Urban Lifestyle | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Sports Activity | POWER | 0.82× | |
| Extroversion | THRILL | 0.83× |
Frequently asked questions
How many fans does Country have in Germany?
Country has an estimated audience of 4,086,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Country fans?
48.7% of Country fans are female, 51.3% are male, with an average age of 39.4 years.
Which brands do Country fans like most?
Country fans show strongest brand affinity for Political geography (19.69×), Nature (2.35×), and Malaysia (7.01×) over the country average.
Where do Country fans live in Germany?
Country fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Country fans also like?
Beyond Country itself, the audience over-indexes on Nature (2.35×), Malaysia (7.01×), Vacations (2.46×), and Buddhism (6.42×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Country audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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