Country Audience in Germany
Country has an estimated audience of 4,086,967 people in Germany. 48.7% are female, 51.3% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Time (magazine), Israel, KLIX (AM).
The average Country fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Time (magazine), with strongest over-indexing on Progressive rock (2.24× the country average). Demographically, the Country audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Country fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 39.4 |
| Estimated audience size | 4,086,967 |
Audience persona
The typical Country fan in Germany is balanced, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 909,671 | 1.02× |
| Bayern | 678,933 | 1.03× |
| Baden-Württemberg | 573,741 | 1.03× |
| Hessen | 441,098 | 1.42× |
| Niedersachsen | 394,683 | 0.99× |
| Berlin | 211,374 | 1.16× |
| Rheinland-Pfalz | 209,020 | 1.02× |
| Sachsen | 202,747 | 1.01× |
| Schleswig-Holstein | 134,123 | 0.91× |
| Brandenburg | 124,593 | 0.98× |
| Thüringen | 97,347 | 0.93× |
| Hamburg | 89,113 | 0.96× |
| Sachsen-Anhalt | 88,340 | 0.83× |
| Mecklenburg-Vorpommern | 63,243 | 0.81× |
| Saarland | 46,122 | 0.92× |
| Bremen | 35,532 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.24× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Time (magazine) | 2.1× | News |
| Israel | 2.01× | Travel & Leisure |
| KLIX (AM) | 2.43× | Music & Radio |
| Natural rubber | 1.96× | Cars & Mobility |
| Urban horticulture | 1.5× | Home & Garden |
| Snow White (Fables) | 1.69× | Literature |
| Keeper (password manager) | 3.03× | Technology & Electronics |
| Este, Veneto | 1.67× | Travel & Leisure |
| Home Delivery | 1.83× | Food & Beverages |
| JDM Cars | 4.73× | Cars & Mobility |
| Volvo V60 | 2.76× | Cars & Mobility |
| Video izle | 1.95× | |
| Esra Erol | 3.01× | Movies & TV |
| Curcuma | 2.61× | Food & Beverages |
| Corfu (regional unit) | 1.64× | Travel & Leisure |
| Fast Five | 2.41× | Movies & TV |
| Pantsuit | 2.96× | Fashion & Accessoires |
| Glashütte | 1.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.79 |
| Spirituality | BALANCE | 1.6 |
| Indulgence | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| Canada | 7.3% |
| United Kingdom | 5.7% |
See Country audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Country have in Germany?
Country has an estimated audience of 4,086,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Country fans?
48.7% of Country fans are female, 51.3% are male, with an average age of 39.4 years.
Which brands do Country fans like most?
Country fans show strongest brand affinity for Progressive rock (2.24×), Stradivarius (1.97×), and Time (magazine) (2.1×) over the country average.
Where do Country fans live in Germany?
Country fans in Germany are most concentrated in Nordrhein-Westfalen (reach 909,671), Bayern (reach 678,933), and Baden-Württemberg (reach 573,741). These three regions account for the largest share of the active audience.
What other brands do Country fans also like?
Beyond Country itself, the audience over-indexes on Stradivarius (1.97×), Time (magazine) (2.1×), Israel (2.01×), and KLIX (AM) (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.