New Zealand Audience in Germany
New Zealand has an estimated audience of 1,303,142 people in Germany. 49.9% are female, 50.1% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VnExpress, Vietnam Airlines, Country, Mongolia, Mid-Autumn Festival.
The average New Zealand fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VnExpress, Vietnam Airlines, Country, with strongest over-indexing on VnExpress (26.44× the country average). Demographically, the New Zealand audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of New Zealand fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.9 |
| Estimated audience size | 1,303,142 |
Audience persona
The typical New Zealand fan in Germany is balanced, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 338,314 | 1.19× |
| Bayern | 234,328 | 1.12× |
| Baden-Württemberg | 200,078 | 1.13× |
| Niedersachsen | 140,641 | 1.11× |
| Hessen | 106,442 | 1.07× |
| Sachsen | 67,839 | 1.06× |
| Rheinland-Pfalz | 63,321 | 0.97× |
| Berlin | 55,790 | 0.96× |
| Schleswig-Holstein | 47,418 | 1.01× |
| Brandenburg | 40,361 | 1× |
| Thüringen | 31,755 | 0.96× |
| Hamburg | 30,331 | 1.03× |
| Sachsen-Anhalt | 28,068 | 0.83× |
| Mecklenburg-Vorpommern | 22,147 | 0.89× |
| Saarland | 13,391 | 0.84× |
| Bremen | 9,375 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VnExpress | 26.44× | News |
| Vietnam Airlines | 26.32× | Travel & Leisure |
| Country | 7.01× | Travel & Leisure |
| Mongolia | 13.48× | Travel & Leisure |
| Mid-Autumn Festival | 26.16× | Travel & Leisure |
| Da Nang | 25.99× | Travel & Leisure |
| Music | 1.89× | Business & Career |
| Phnom Penh | 23.89× | Travel & Leisure |
| VietJet Air | 27.02× | Travel & Leisure |
| South Vietnam | 25.64× | Travel & Leisure |
| Phú Quốc | 24.93× | Travel & Leisure |
| Tết | 25.09× | Travel & Leisure |
| Vietnamese alphabet | 28.23× | Politics & Society |
| Da Nang International Airport | 28× | Travel & Leisure |
| North Vietnam | 25.77× | Travel & Leisure |
| Ming dynasty | 20.24× | Politics & Society |
| Uzbekistan | 9.63× | Travel & Leisure |
| Hạ Long | 26.44× | Travel & Leisure |
| Nha Trang | 25.88× | Travel & Leisure |
| Vũng Tàu | 26.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Sustainability | BALANCE | 1.56 |
| Sports Activity | POWER | 1.54 |
| Tradition | CONSERVATISM | 1.49 |
| Travelling | THRILL | 1.48 |
| Spirituality | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Australia | 12.1% |
| United Kingdom | 7.2% |
See New Zealand audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does New Zealand have in Germany?
New Zealand has an estimated audience of 1,303,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Zealand fans?
49.9% of New Zealand fans are female, 50.1% are male, with an average age of 39.9 years.
Which brands do New Zealand fans like most?
New Zealand fans show strongest brand affinity for VnExpress (26.44×), Vietnam Airlines (26.32×), and Country (7.01×) over the country average.
Where do New Zealand fans live in Germany?
New Zealand fans in Germany are most concentrated in Nordrhein-Westfalen (reach 338,314), Bayern (reach 234,328), and Baden-Württemberg (reach 200,078). These three regions account for the largest share of the active audience.
What other brands do New Zealand fans also like?
Beyond New Zealand itself, the audience over-indexes on Vietnam Airlines (26.32×), Country (7.01×), Mongolia (13.48×), and Mid-Autumn Festival (26.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Zealand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.