VnExpress Audience in Germany
VnExpress has an estimated audience of 524,018 people in Germany. 57.1% are female, 42.9% are male, average age 38.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Confucianism, International English Language Testing System, Western Union, Cambodia, Ramen.
The average VnExpress fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Confucianism, International English Language Testing System, Western Union, with strongest over-indexing on Confucianism (159.21× the country average). Demographically, the VnExpress audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of VnExpress fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 38.8 |
| Estimated audience size | 524,018 |
Audience persona
The typical VnExpress fan in Germany is more female, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 98,956 | 1.17× |
| Baden-Württemberg | 61,947 | 0.87× |
| Nordrhein-Westfalen | 53,112 | 0.46× |
| Berlin | 51,473 | 2.2× |
| Niedersachsen | 43,710 | 0.86× |
| Hessen | 40,022 | 1× |
| Sachsen | 32,347 | 1.26× |
| Rheinland-Pfalz | 25,209 | 0.96× |
| Brandenburg | 19,669 | 1.21× |
| Sachsen-Anhalt | 18,344 | 1.35× |
| Thüringen | 17,472 | 1.31× |
| Schleswig-Holstein | 11,171 | 0.59× |
| Hamburg | 10,543 | 0.89× |
| Mecklenburg-Vorpommern | 5,764 | 0.58× |
| Saarland | 3,441 | 0.53× |
| Bremen | 3,380 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Confucianism | 159.21× | Politics & Society |
| International English Language Testing System | 38.42× | Business & Career |
| Western Union | 12.28× | Business & Career |
| Cambodia | 31.21× | Travel & Leisure |
| Ramen | 25.07× | Food & Beverages |
| Viber | 20.05× | Internet & Social Media |
| Diary | 8.57× | Kids & Family |
| Vietnam Airlines | 22.97× | Travel & Leisure |
| Santos FC | 19.3× | Sports |
| Singapore | 14.17× | Travel & Leisure |
| Malaysia | 11.71× | Travel & Leisure |
| New Zealand | 12.46× | Travel & Leisure |
| Feng shui | 23.73× | Health |
| Language education | 7.88× | Business & Career |
| Country rap | 7.9× | Music & Radio |
| Vietnam | 12.07× | Travel & Leisure |
| Uniqlo | 4.33× | Shopping |
| Vietnamese cuisine | 7.85× | Food & Beverages |
| Buddhism | 7.17× | Health |
| Tagesschau | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.92 |
| Convenience Orientation | PREMIUM | 1.44 |
| Patriotism | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.3 |
| Travelling | THRILL | 1.22 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 49.9% |
| United States | 11.9% |
| China | 9.8% |
See VnExpress audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does VnExpress have in Germany?
VnExpress has an estimated audience of 524,018 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of VnExpress fans?
57.1% of VnExpress fans are female, 42.9% are male, with an average age of 38.8 years.
Which brands do VnExpress fans like most?
VnExpress fans show strongest brand affinity for Confucianism (159.21×), International English Language Testing System (38.42×), and Western Union (12.28×) over the country average.
Where do VnExpress fans live in Germany?
VnExpress fans in Germany are most concentrated in Bayern (reach 98,956), Baden-Württemberg (reach 61,947), and Nordrhein-Westfalen (reach 53,112). These three regions account for the largest share of the active audience.
What other brands do VnExpress fans also like?
Beyond VnExpress itself, the audience over-indexes on International English Language Testing System (38.42×), Western Union (12.28×), Cambodia (31.21×), and Ramen (25.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VnExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.