VnExpress Audience in Germany
A data profile of the people who buy, follow and care about VnExpress in Germany — modelled from more than twelve digital signal sources. VnExpress has an estimated audience of 504,958 people in Germany.
The average VnExpress fan in Germany is 38.8 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Confucianism, Cambodia, Malaysia, with strongest over-indexing on Confucianism (275.5× the country average).
Demographically, the VnExpress audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical VnExpress fan in Germany is more female, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.
At a glance
The key figures that characterise the VnExpress profile in Germany.
Search interest · 12-month trend
Audience demographics of VnExpress
57.1% are female, 42.9% are male, average age 38.8.
Gender split
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 38.8 |
| Estimated audience size | 504,958 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide VnExpress audience comes from Germany.
| Country | Share |
|---|---|
| Vietnam | 50.0% |
| United States | 11.7% |
| China | 9.8% |
Geography
Where the VnExpress audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 2.08× | |
| 02 | Sachsen-Anhalt | ~20K | 1.35× | |
| 03 | Thüringen | ~20K | 1.34× | |
| 04 | Sachsen | ~30K | 1.23× | |
| 05 | Brandenburg | ~20K | 1.23× | |
| 06 | Bayern | ~100K | 1.16× | |
| 07 | Hessen | ~40K | 1.00× | |
| 08 | Rheinland-Pfalz | ~30K | 0.97× | |
| 09 | Niedersachsen | ~50K | 0.89× | |
| 10 | Hamburg | ~10K | 0.88× | |
| 11 | Baden-Württemberg | ~60K | 0.86× | |
| 12 | Bremen | ~4K | 0.81× | |
| 13 | Mecklenburg-Vorpommern | ~6K | 0.60× | |
| 14 | Saarland | ~4K | 0.60× | |
| 15 | Schleswig-Holstein | ~10K | 0.59× | |
| 16 | Nordrhein-Westfalen | ~50K | 0.47× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the VnExpress audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Confucianism | Politics & Society | 275.50× | ||
| 02 | Cambodia | Travel & Leisure | 63.41× | ||
| 03 | Feng shui | Health | 45.51× | ||
| 04 | Malaysia | Travel & Leisure | 32.48× | ||
| 05 | Singapore | Travel & Leisure | 30.41× | ||
| 06 | International English Language Testing System | Business & Career | 30.19× | ||
| 07 | Shark Tank | Movies & TV | 29.74× | ||
| 08 | New Zealand | Travel & Leisure | 26.44× | ||
| 09 | Vietnam | Travel & Leisure | 22.58× | ||
| 10 | Vietnam Airlines | Travel & Leisure | 20.02× | ||
| 11 | Karaoke | Music & Radio | 19.50× | ||
| 12 | Buddhism | Health | 19.33× | ||
| 13 | Diary | Kids & Family | 16.73× | ||
| 14 | Biochemistry | Business & Career | 14.40× | ||
| 15 | Etihad Airways | Travel & Leisure | 14.00× | ||
| 16 | Qatar Airways | Travel & Leisure | 12.19× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 7.80× | ||
| 18 | Uniqlo | Shopping | 7.25× | ||
| 19 | Nail salon | Beauty & Wellness | 6.46× | ||
| 20 | Internet & Social Media | 4.24× |
Personality of the VnExpress audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 4.75× | |
| Convenience Orientation | PREMIUM | 2.60× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.48× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.86× |
Frequently asked questions
How many fans does VnExpress have in Germany?
VnExpress has an estimated audience of 504,958 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of VnExpress fans?
57.1% of VnExpress fans are female, 42.9% are male, with an average age of 38.8 years.
Which brands do VnExpress fans like most?
VnExpress fans show strongest brand affinity for Confucianism (275.5×), Cambodia (63.41×), and Malaysia (32.48×) over the country average.
Where do VnExpress fans live in Germany?
VnExpress fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~60K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do VnExpress fans also like?
Beyond VnExpress itself, the audience over-indexes on Cambodia (63.41×), Malaysia (32.48×), International English Language Testing System (30.19×), and Singapore (30.41×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for VnExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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