A data profile of the people who buy, follow and care about Feng shui in Germany — modelled from more than twelve digital signal sources. Feng shui has an estimated audience of 345,933 people in Germany.
The average Feng shui fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Patrick Wilson (American actor), VnExpress, Vektor, with strongest over-indexing on Patrick Wilson (American actor) (79.04× the country average).
Demographically, the Feng shui audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Feng shui fan in Germany is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Patrick Wilson (American actor).
The key figures that characterise the Feng shui profile in Germany.
70.8% are female, 29.2% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 43.7 |
| Estimated audience size | 345,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 31% | |
| 50+ | 26% |
of the worldwide Feng shui audience comes from Germany.
| Country | Share |
|---|---|
| Vietnam | 13.0% |
| Japan | 9.8% |
| Taiwan | 9.3% |
Where the Feng shui audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.29× | |
| 02 | Bayern | ~70K | 1.26× | |
| 03 | Hamburg | ~9K | 1.18× | |
| 04 | Baden-Württemberg | ~50K | 1.15× | |
| 05 | Hessen | ~30K | 1.12× | |
| 06 | Sachsen | ~20K | 1.03× | |
| 07 | Bremen | ~3K | 1.01× | |
| 08 | Nordrhein-Westfalen | ~80K | 1.00× | |
| 09 | Schleswig-Holstein | ~10K | 0.96× | |
| 10 | Niedersachsen | ~30K | 0.94× | |
| 11 | Sachsen-Anhalt | ~8K | 0.93× | |
| 12 | Saarland | ~4K | 0.93× | |
| 13 | Thüringen | ~8K | 0.91× | |
| 14 | Brandenburg | ~9K | 0.88× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.80× | |
| 16 | Rheinland-Pfalz | ~10K | 0.79× |
The strongest cross-interests of the Feng shui audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Patrick Wilson (American actor) | Movies & TV | 79.04× | ||
| 02 | Planets in astrology | Politics & Society | 53.30× | ||
| 03 | Overseas Vietnamese | Politics & Society | 49.02× | ||
| 04 | VietJet Air | Travel & Leisure | 47.40× | ||
| 05 | Vũng Tàu | Travel & Leisure | 46.91× | ||
| 06 | Tết | Travel & Leisure | 45.83× | ||
| 07 | Cần Thơ | Travel & Leisure | 45.83× | ||
| 08 | VnExpress | News | 45.51× | ||
| 09 | Hạ Long | Travel & Leisure | 45.01× | ||
| 10 | Vietnamese alphabet | Politics & Society | 44.85× | ||
| 11 | Lantern Festival | Travel & Leisure | 44.58× | ||
| 12 | Da Nang International Airport | Travel & Leisure | 44.40× | ||
| 13 | Mid-Autumn Festival | Travel & Leisure | 43.33× | ||
| 14 | Vektor | Music & Radio | 43.01× | ||
| 15 | North Vietnam | Travel & Leisure | 42.86× | ||
| 16 | South Vietnam | Travel & Leisure | 42.63× | ||
| 17 | Phú Quốc | Travel & Leisure | 42.58× | ||
| 18 | Vietnam Airlines | Travel & Leisure | 40.83× | ||
| 19 | Ming dynasty | Politics & Society | 37.50× | ||
| 20 | Incense | Home & Garden | 20.41× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.06× | |
| Mindfulness | BALANCE | 2.01× | |
| Convenience Orientation | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Patriotism | CONSERVATISM | 0.76× |
Feng shui has an estimated audience of 345,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
70.8% of Feng shui fans are female, 29.2% are male, with an average age of 43.7 years.
Feng shui fans show strongest brand affinity for Patrick Wilson (American actor) (79.04×), VnExpress (45.51×), and Vektor (43.01×) over the country average.
Feng shui fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Feng shui itself, the audience over-indexes on VnExpress (45.51×), Vektor (43.01×), Planets in astrology (53.3×), and Vietnam Airlines (40.83×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Feng shui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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