Feng shui Audience in Germany
Feng shui has an estimated audience of 345,933 people in Germany. 70.8% are female, 29.2% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Patrick Wilson (American actor), VnExpress, Planets in astrology, Vektor, Vietnam Airlines.
The average Feng shui fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Patrick Wilson (American actor), VnExpress, Planets in astrology, with strongest over-indexing on Patrick Wilson (American actor) (79.04× the country average). Demographically, the Feng shui audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Feng shui fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 43.7 |
| Estimated audience size | 345,933 |
Audience persona
The typical Feng shui fan in Germany is more female, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Patrick Wilson (American actor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,472 | 1.02× |
| Bayern | 73,716 | 1.33× |
| Baden-Württemberg | 56,886 | 1.21× |
| Niedersachsen | 32,753 | 0.97× |
| Hessen | 30,845 | 1.17× |
| Berlin | 21,493 | 1.39× |
| Sachsen | 17,407 | 1.03× |
| Schleswig-Holstein | 12,070 | 0.97× |
| Rheinland-Pfalz | 10,632 | 0.61× |
| Hamburg | 9,531 | 1.22× |
| Brandenburg | 9,179 | 0.86× |
| Thüringen | 7,818 | 0.89× |
| Sachsen-Anhalt | 6,203 | 0.69× |
| Mecklenburg-Vorpommern | 4,877 | 0.74× |
| Saarland | 3,738 | 0.88× |
| Bremen | 3,041 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Patrick Wilson (American actor) | 79.04× | Movies & TV |
| VnExpress | 45.51× | News |
| Planets in astrology | 53.3× | Politics & Society |
| Vektor | 43.01× | Music & Radio |
| Vietnam Airlines | 40.83× | Travel & Leisure |
| Mid-Autumn Festival | 43.33× | Travel & Leisure |
| VietJet Air | 47.4× | Travel & Leisure |
| Tết | 45.83× | Travel & Leisure |
| Incense | 20.41× | Home & Garden |
| Phú Quốc | 42.58× | Travel & Leisure |
| South Vietnam | 42.63× | Travel & Leisure |
| Ming dynasty | 37.5× | Politics & Society |
| Vũng Tàu | 46.91× | Travel & Leisure |
| Overseas Vietnamese | 49.02× | Politics & Society |
| Cần Thơ | 45.83× | Travel & Leisure |
| Hạ Long | 45.01× | Travel & Leisure |
| North Vietnam | 42.86× | Travel & Leisure |
| Vietnamese alphabet | 44.85× | Politics & Society |
| Da Nang International Airport | 44.4× | Travel & Leisure |
| Lantern Festival | 44.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.88 |
| LGBTQ+ Identity | OPEN | 1.92 |
| Pet Ownership | JOY | 1.77 |
| Spirituality | BALANCE | 1.67 |
| Indulgence | JOY | 1.66 |
| Healthy Lifestyle | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 13.1% |
| Japan | 9.8% |
| Taiwan | 9.3% |
See Feng shui audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Feng shui have in Germany?
Feng shui has an estimated audience of 345,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Feng shui fans?
70.8% of Feng shui fans are female, 29.2% are male, with an average age of 43.7 years.
Which brands do Feng shui fans like most?
Feng shui fans show strongest brand affinity for Patrick Wilson (American actor) (79.04×), VnExpress (45.51×), and Planets in astrology (53.3×) over the country average.
Where do Feng shui fans live in Germany?
Feng shui fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,472), Bayern (reach 73,716), and Baden-Württemberg (reach 56,886). These three regions account for the largest share of the active audience.
What other brands do Feng shui fans also like?
Beyond Feng shui itself, the audience over-indexes on VnExpress (45.51×), Planets in astrology (53.3×), Vektor (43.01×), and Vietnam Airlines (40.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Feng shui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.