Rascasse Audience Intelligence

Feng shui Audience in Germany

A data profile of the people who buy, follow and care about Feng shui in Germany — modelled from more than twelve digital signal sources. Feng shui has an estimated audience of 345,933 people in Germany.

The average Feng shui fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Patrick Wilson (American actor), VnExpress, Vektor, with strongest over-indexing on Patrick Wilson (American actor) (79.04× the country average).

Demographically, the Feng shui audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Feng shui fan in Germany is more female, around 43.7 years old, with strong Spirituality tendencies and a notable affinity for Patrick Wilson (American actor).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feng shui profile in Germany.

Audience size
346K
in Germany
Gender
70.8%
29.2% male
Age
43.7
average years
Country rank
#15651
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Feng shui fans

70.8% are female, 29.2% are male, average age 43.7.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Feng shui audience in Germany
MetricValue
Female70.8%
Male29.2%
Average age43.7
Estimated audience size345,933
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Feng shui audience in Germany
Age bracketShare%
16-1913%
20-2911%
30-3919%
40-4931%
50+26%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Feng shui audience comes from Germany.

Worldwide audience distribution share by country for Feng shui
CountryShare
Vietnam13.0%
Japan9.8%
Taiwan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feng shui audience in Germany is strongest.

Fig. 05

Top regions by affinity

Feng shui fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.29×
02Bayern~70K1.26×
03Hamburg~9K1.18×
04Baden-Württemberg~50K1.15×
05Hessen~30K1.12×
06Sachsen~20K1.03×
07Bremen~3K1.01×
08Nordrhein-Westfalen~80K1.00×
09Schleswig-Holstein~10K0.96×
10Niedersachsen~30K0.94×
11Sachsen-Anhalt~8K0.93×
12Saarland~4K0.93×
13Thüringen~8K0.91×
14Brandenburg~9K0.88×
15Mecklenburg-Vorpommern~5K0.80×
16Rheinland-Pfalz~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Feng shui, Germany
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feng shui audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feng shui audience
#·InterestCategoryAffinity×
01Patrick Wilson (American actor)Movies & TV79.04×
02Planets in astrologyPolitics & Society53.30×
03Overseas VietnamesePolitics & Society49.02×
04VietJet AirTravel & Leisure47.40×
05Vũng TàuTravel & Leisure46.91×
06TếtTravel & Leisure45.83×
07Cần ThơTravel & Leisure45.83×
08VnExpressNews45.51×
09Hạ LongTravel & Leisure45.01×
10Vietnamese alphabetPolitics & Society44.85×
11Lantern FestivalTravel & Leisure44.58×
12Da Nang International AirportTravel & Leisure44.40×
13Mid-Autumn FestivalTravel & Leisure43.33×
14VektorMusic & Radio43.01×
15North VietnamTravel & Leisure42.86×
16South VietnamTravel & Leisure42.63×
17Phú QuốcTravel & Leisure42.58×
18Vietnam AirlinesTravel & Leisure40.83×
19Ming dynastyPolitics & Society37.50×
20IncenseHome & Garden20.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feng shui audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Feng shui audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.06×
MindfulnessBALANCE2.01×
Convenience OrientationPREMIUM1.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Feng shui audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Luxury OrientationPREMIUM0.75×
PatriotismCONSERVATISM0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Feng shui have in Germany?

Feng shui has an estimated audience of 345,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Feng shui fans?

70.8% of Feng shui fans are female, 29.2% are male, with an average age of 43.7 years.

03

Which brands do Feng shui fans like most?

Feng shui fans show strongest brand affinity for Patrick Wilson (American actor) (79.04×), VnExpress (45.51×), and Vektor (43.01×) over the country average.

04

Where do Feng shui fans live in Germany?

Feng shui fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Feng shui fans also like?

Beyond Feng shui itself, the audience over-indexes on VnExpress (45.51×), Vektor (43.01×), Planets in astrology (53.3×), and Vietnam Airlines (40.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Feng shui. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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