Vektor Audience in Germany

Vektor has an estimated audience of 211,921 people in Germany. 39.5% are female, 60.5% are male, average age 38.0. Top brand affinities: Malaysia, Feng shui, Uniqlo, CHECK24, Qatar Airways.

Top brand affinities include Malaysia, Feng shui, Uniqlo, with strongest over-indexing on Malaysia (11.71× the country average). Demographically, the Vektor audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of Vektor fans

Demographic split for Vektor audience in Germany
MetricValue
Female39.5%
Male60.5%
Average age38.0
Estimated audience size211,921

Audience persona

The typical Vektor fan in Germany is more male, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Malaysia.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vektor audience
BrandAffinityCategory
Malaysia11.71×Travel & Leisure
Feng shui20.01×Health
Uniqlo3.68×Shopping
CHECK242.34×Business & Career
Qatar Airways5.53×Travel & Leisure
Karaoke8.83×Music & Radio
Reddit1.86×Internet & Social Media
Etihad Airways6.97×Travel & Leisure
Veterinary medicine2.07×Business & Career
Nail salon2.73×Beauty & Wellness
Emirates3.26×Travel & Leisure
Essential oil3.81×Home & Garden
Tom Ford3.69×Fashion & Accessoires
Artificial nails2.16×Beauty & Wellness
Fast casual restaurants2.05×Food & Beverages
Convenience store4.34×Food & Beverages
Video blog3.12×Internet & Social Media
K-pop2.06×Music & Radio
Livestream2.89×Technology & Electronics
Manicure1.51×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vektor audience
TraitClusterScore
Convenience OrientationPREMIUM2.08
TravellingTHRILL1.28
Urban LifestyleOPEN0.92
SpiritualityBALANCE0.9
TraditionCONSERVATISM0.9
Social Media UsageJOY0.78

Worldwide distribution

Worldwide audience distribution share by country for Vektor
CountryShare
Indonesia34.3%
Germany32.4%
United States3.7%

See Vektor audiences in other countries

More Metal audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vektor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.