Vektor Audience in Germany
Vektor has an estimated audience of 211,921 people in Germany. 39.5% are female, 60.5% are male, average age 38.0. Top brand affinities: Cachorros, Pillow, Mothercare, Yip Man, Yves Klein.
Top brand affinities include Cachorros, Pillow, Mothercare, with strongest over-indexing on Cachorros (20.01× the country average). Demographically, the Vektor audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Vektor fans
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 38.0 |
| Estimated audience size | 211,921 |
Audience persona
The typical Vektor fan in Germany is more male, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Cachorros.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cachorros | 20.01× | Pets & Animals |
| Pillow | 2.64× | Home & Garden |
| Mothercare | 1.54× | Kids & Family |
| Yip Man | 6.97× | Politics & Society |
| Yves Klein | 3.29× | Fashion & Accessoires |
| Cadbury World | 3.81× | Travel & Leisure |
| IPsec | 5.53× | |
| Marcus Berg | 8.75× | Sports |
| Lebanese cuisine | 1.59× | Food & Beverages |
| McGregor, Iowa | 2.45× | Shopping |
| Life of Pi | 1.74× | Movies & TV |
| Cadaqués | 2.47× | Travel & Leisure |
| Zazen | 3.86× | Politics & Society |
| British Grand Prix | 1.86× | Sports |
| Lucca | 2.14× | Travel & Leisure |
| Buffalo Trace Bourbon | 2.36× | Food & Beverages |
| Ngozi Okonjo-Iweala | 4.34× | Business & Career |
| Bugzy Malone | 1.99× | Music & Radio |
| Quinny | 1.82× | Kids & Family |
| CAFOD | 8.83× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.08 |
| Travelling | THRILL | 1.28 |
| Urban Lifestyle | OPEN | 0.92 |
| Spirituality | BALANCE | 0.9 |
| Tradition | CONSERVATISM | 0.9 |
| Social Media Usage | JOY | 0.78 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 34.3% |
| Germany | 32.4% |
| United States | 3.7% |
See Vektor audiences in other countries
More Metal audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vektor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.