Vektor Audience in Germany
A data profile of the people who buy, follow and care about Vektor in Germany — modelled from more than twelve digital signal sources. Vektor has an estimated audience of 421,027 people in Germany.
The average Vektor fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Malaysia, Feng shui, Qatar Airways, with strongest over-indexing on Malaysia (30.98× the country average).
Demographically, the Vektor audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Vektor fan in Germany is more male, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Malaysia.
At a glance
The key figures that characterise the Vektor profile in Germany.
Search interest · 12-month trend
Demographics of Vektor fans
29.0% are female, 71.0% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 38.9 |
| Estimated audience size | 421,027 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Vektor audience comes from Germany.
| Country | Share |
|---|---|
| Indonesia | 47.3% |
| Germany | 31.1% |
| United States | 3.5% |
Geography
Where the Vektor audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~80K | 1.17× | |
| 02 | Bayern | ~80K | 1.08× | |
| 03 | Thüringen | ~10K | 1.07× | |
| 04 | Niedersachsen | ~50K | 1.06× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.03× | |
| 06 | Hessen | ~40K | 1.03× | |
| 07 | Sachsen | ~20K | 1.02× | |
| 08 | Rheinland-Pfalz | ~20K | 1.00× | |
| 09 | Schleswig-Holstein | ~20K | 1.00× | |
| 10 | Hamburg | ~10K | 1.00× | |
| 11 | Saarland | ~6K | 0.96× | |
| 12 | Brandenburg | ~10K | 0.95× | |
| 13 | Mecklenburg-Vorpommern | ~9K | 0.95× | |
| 14 | Bremen | ~4K | 0.95× | |
| 15 | Sachsen-Anhalt | ~10K | 0.93× | |
| 16 | Berlin | ~20K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Vektor audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Feng shui | Health | 43.01× | ||
| 02 | Malaysia | Travel & Leisure | 30.98× | ||
| 03 | Karaoke | Music & Radio | 18.71× | ||
| 04 | Etihad Airways | Travel & Leisure | 15.18× | ||
| 05 | Qatar Airways | Travel & Leisure | 13.65× | ||
| 06 | Dr Pepper | Food & Beverages | 11.84× | ||
| 07 | Convenience store | Food & Beverages | 11.65× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 8.55× | ||
| 09 | Uniqlo | Shopping | 6.90× | ||
| 10 | Livestream | Technology & Electronics | 6.45× | ||
| 11 | Emirates | Travel & Leisure | 6.24× | ||
| 12 | Nail salon | Beauty & Wellness | 5.45× | ||
| 13 | Internet & Social Media | 4.54× | |||
| 14 | Veterinary medicine | Business & Career | 4.28× | ||
| 15 | FlixBus | Cars & Mobility | 2.92× | ||
| 16 | Eurowings | Travel & Leisure | 2.58× | ||
| 17 | Medicine | Business & Career | 2.47× | ||
| 18 | Online newspaper | News | 2.37× | ||
| 19 | TK Maxx | Shopping | 2.33× | ||
| 20 | Commerzbank | Business & Career | 2.23× |
Personality of the Vektor audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 4.91× | |
| Travelling | THRILL | 2.10× | |
| Tradition | CONSERVATISM | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.44× | |
| Indulgence | JOY | 0.44× | |
| DIY Mentality | THRILL | 0.48× |
Frequently asked questions
How many fans does Vektor have in Germany?
Vektor has an estimated audience of 421,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vektor fans?
29.0% of Vektor fans are female, 71.0% are male, with an average age of 38.9 years.
Which brands do Vektor fans like most?
Vektor fans show strongest brand affinity for Malaysia (30.98×), Feng shui (43.01×), and Qatar Airways (13.65×) over the country average.
Where do Vektor fans live in Germany?
Vektor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Vektor fans also like?
Beyond Vektor itself, the audience over-indexes on Feng shui (43.01×), Qatar Airways (13.65×), Uniqlo (6.9×), and Karaoke (18.71×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Vektor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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