Avatar Audience in Germany
Avatar has an estimated audience of 3,424,935 people in Germany. 46.7% are female, 53.3% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Lieferando.de, Spiegel Online, Vacations, Transfermarkt.
The average Avatar fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Lieferando.de, Spiegel Online, with strongest over-indexing on Tagesschau (1.63× the country average). Demographically, the Avatar audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Avatar fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 37.8 |
| Estimated audience size | 3,424,935 |
Audience persona
The typical Avatar fan in Germany is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 820,364 | 1.09× |
| Bayern | 577,176 | 1.05× |
| Baden-Württemberg | 516,342 | 1.1× |
| Niedersachsen | 365,838 | 1.1× |
| Hessen | 281,852 | 1.08× |
| Rheinland-Pfalz | 179,220 | 1.04× |
| Sachsen | 168,241 | 1× |
| Berlin | 156,925 | 1.02× |
| Schleswig-Holstein | 120,079 | 0.98× |
| Brandenburg | 104,916 | 0.99× |
| Thüringen | 81,431 | 0.93× |
| Sachsen-Anhalt | 79,657 | 0.9× |
| Hamburg | 79,531 | 1.03× |
| Mecklenburg-Vorpommern | 55,477 | 0.85× |
| Saarland | 36,289 | 0.86× |
| Bremen | 28,352 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.63× | Movies & TV |
| Lieferando.de | 1.87× | Food & Beverages |
| Spiegel Online | 1.56× | News |
| Vacations | 2× | Travel & Leisure |
| Transfermarkt | 1.77× | Sports |
| North Rhine-Westphalia | 1.68× | Travel & Leisure |
| Concerts | 1.79× | Music & Radio |
| Stuttgart | 2.04× | Travel & Leisure |
| Hygiene | 1.97× | Beauty & Wellness |
| Hairstyle | 1.86× | Beauty & Wellness |
| Self care | 2.02× | Health |
| Musical instrument | 1.89× | Music & Radio |
| House music | 1.63× | Music & Radio |
| Livemusic | 1.74× | Music & Radio |
| German language | 1.51× | Politics & Society |
| Vacation rental | 2.25× | Travel & Leisure |
| Walking | 2.31× | Sports |
| Chihuahua (dog) | 1.92× | Pets & Animals |
| Bass guitar | 2.36× | Music & Radio |
| Christian Ulmen | 1.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Patriotism | CONSERVATISM | 1.15 |
| DIY Mentality | THRILL | 1.14 |
| Sports Activity | POWER | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 11.7% |
| India | 6.4% |
See Avatar audiences in other countries
More Metal audiences in Germany
- Switched (1,786,310)
- Eisregen (1,527,296)
- Atlas (1,224,761)
- Diablo (1,027,164)
- Lizzy Borden (994,512)
Frequently asked questions
How many fans does Avatar have in Germany?
Avatar has an estimated audience of 3,424,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Avatar fans?
46.7% of Avatar fans are female, 53.3% are male, with an average age of 37.8 years.
Which brands do Avatar fans like most?
Avatar fans show strongest brand affinity for Tagesschau (1.63×), Lieferando.de (1.87×), and Spiegel Online (1.56×) over the country average.
Where do Avatar fans live in Germany?
Avatar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 820,364), Bayern (reach 577,176), and Baden-Württemberg (reach 516,342). These three regions account for the largest share of the active audience.
What other brands do Avatar fans also like?
Beyond Avatar itself, the audience over-indexes on Lieferando.de (1.87×), Spiegel Online (1.56×), Vacations (2×), and Transfermarkt (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avatar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.