Karaoke Audience in Germany
Karaoke has an estimated audience of 723,662 people in Germany. 51.5% are female, 48.5% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Country, VnExpress, Mongolia, Vietnam Airlines, Vektor.
The average Karaoke fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Country, VnExpress, Mongolia, with strongest over-indexing on Country (7.01× the country average). Demographically, the Karaoke audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Karaoke fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 36.6 |
| Estimated audience size | 723,662 |
Audience persona
The typical Karaoke fan in Germany is balanced, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Country.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,730 | 1.08× |
| Bayern | 130,816 | 1.12× |
| Baden-Württemberg | 100,872 | 1.02× |
| Berlin | 75,138 | 2.32× |
| Hessen | 61,466 | 1.11× |
| Niedersachsen | 59,143 | 0.84× |
| Rheinland-Pfalz | 33,667 | 0.93× |
| Sachsen | 30,572 | 0.86× |
| Hamburg | 21,803 | 1.33× |
| Schleswig-Holstein | 21,115 | 0.81× |
| Brandenburg | 18,509 | 0.82× |
| Thüringen | 13,264 | 0.72× |
| Sachsen-Anhalt | 12,153 | 0.65× |
| Mecklenburg-Vorpommern | 9,077 | 0.66× |
| Saarland | 6,785 | 0.76× |
| Bremen | 5,864 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country | 7.01× | Travel & Leisure |
| VnExpress | 19.5× | News |
| Mongolia | 13.48× | Travel & Leisure |
| Vietnam Airlines | 18.65× | Travel & Leisure |
| Vektor | 18.71× | Music & Radio |
| Music | 1.89× | Business & Career |
| Don Quixote | 9.96× | Literature |
| Mid-Autumn Festival | 19.42× | Travel & Leisure |
| South Vietnam | 19.1× | Travel & Leisure |
| VietJet Air | 19.8× | Travel & Leisure |
| Phú Quốc | 17.86× | Travel & Leisure |
| Electronic game | 16.15× | Games |
| Menswear | 5.42× | Fashion & Accessoires |
| AutoScout24 | 1.76× | Cars & Mobility |
| Da Nang International Airport | 20.01× | Travel & Leisure |
| North Vietnam | 18.74× | Travel & Leisure |
| Nha Trang | 18.86× | Travel & Leisure |
| Phnom Penh | 14.34× | Travel & Leisure |
| Stil in Berlin | 5.53× | Fashion & Accessoires |
| Cần Thơ | 18.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Community Orientation | OPEN | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
| Tradition | CONSERVATISM | 1.27 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Vietnam | 8.5% |
| Japan | 6.6% |
See Karaoke audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Karaoke have in Germany?
Karaoke has an estimated audience of 723,662 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Karaoke fans?
51.5% of Karaoke fans are female, 48.5% are male, with an average age of 36.6 years.
Which brands do Karaoke fans like most?
Karaoke fans show strongest brand affinity for Country (7.01×), VnExpress (19.5×), and Mongolia (13.48×) over the country average.
Where do Karaoke fans live in Germany?
Karaoke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 171,730), Bayern (reach 130,816), and Baden-Württemberg (reach 100,872). These three regions account for the largest share of the active audience.
What other brands do Karaoke fans also like?
Beyond Karaoke itself, the audience over-indexes on VnExpress (19.5×), Mongolia (13.48×), Vietnam Airlines (18.65×), and Vektor (18.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Karaoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.