Mid-Autumn Festival Audience in Germany
Mid-Autumn Festival has an estimated audience of 250,553 people in Germany. 51.8% are female, 48.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mckenna Grace, Kiernan Shipka, Isabela Merced, Gazprom, Mooncake.
The average Mid-Autumn Festival fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mckenna Grace, Kiernan Shipka, Isabela Merced, with strongest over-indexing on Mckenna Grace (58.04× the country average). Demographically, the Mid-Autumn Festival audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event
Demographics of Mid-Autumn Festival fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 39.6 |
| Estimated audience size | 250,553 |
Audience persona
The typical Mid-Autumn Festival fan in Germany is balanced, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Mckenna Grace.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,829 | 0.98× |
| Bayern | 41,028 | 1.01× |
| Baden-Württemberg | 35,420 | 1.03× |
| Hessen | 25,709 | 1.34× |
| Berlin | 22,776 | 2.02× |
| Niedersachsen | 18,141 | 0.74× |
| Sachsen | 11,706 | 0.95× |
| Rheinland-Pfalz | 9,006 | 0.71× |
| Brandenburg | 7,669 | 0.98× |
| Schleswig-Holstein | 7,349 | 0.81× |
| Hamburg | 6,722 | 1.18× |
| Thüringen | 5,213 | 0.81× |
| Sachsen-Anhalt | 4,424 | 0.68× |
| Saarland | 3,084 | 1× |
| Bremen | 2,955 | 1.37× |
| Mecklenburg-Vorpommern | 2,686 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mckenna Grace | 58.04× | Movies & TV |
| Kiernan Shipka | 58.04× | Movies & TV |
| Isabela Merced | 29.57× | Movies & TV |
| Gazprom | 79.28× | Home & Garden |
| Mooncake | 99.16× | Food & Beverages |
| Cooking Mama | 72.7× | Games |
| Gumtree | 46.43× | Home & Garden |
| Kyrgyzstan | 34.33× | Travel & Leisure |
| Circle K | 58.93× | Shopping |
| Model (people) | 7× | Fashion & Accessoires |
| Costco | 24.69× | Shopping |
| Korean Tour | 65.1× | |
| Uzbekistan | 20.75× | Travel & Leisure |
| Josh Groban | 48.94× | Music & Radio |
| Customer | 6.12× | Business & Career |
| Natural World | 4.82× | Fashion & Accessoires |
| Nip/Tuck | 47.33× | Movies & TV |
| Tele2 | 70.87× | Technology & Electronics |
| KKday | 72.75× | Travel & Leisure |
| Public company | 9.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.02 |
| Spirituality | BALANCE | 1.96 |
| Individualism | JOY | 1.43 |
| Community Orientation | OPEN | 1.32 |
| Travelling | THRILL | 1.32 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.5% |
| United States | 16.1% |
| Hong Kong | 8.7% |
See Mid-Autumn Festival audiences in other countries
More Travel & Leisure audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Mid-Autumn Festival have in Germany?
Mid-Autumn Festival has an estimated audience of 250,553 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mid-Autumn Festival fans?
51.8% of Mid-Autumn Festival fans are female, 48.2% are male, with an average age of 39.6 years.
Which brands do Mid-Autumn Festival fans like most?
Mid-Autumn Festival fans show strongest brand affinity for Mckenna Grace (58.04×), Kiernan Shipka (58.04×), and Isabela Merced (29.57×) over the country average.
Where do Mid-Autumn Festival fans live in Germany?
Mid-Autumn Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,829), Bayern (reach 41,028), and Baden-Württemberg (reach 35,420). These three regions account for the largest share of the active audience.
What other brands do Mid-Autumn Festival fans also like?
Beyond Mid-Autumn Festival itself, the audience over-indexes on Kiernan Shipka (58.04×), Isabela Merced (29.57×), Gazprom (79.28×), and Mooncake (99.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mid-Autumn Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.