Rascasse Audience Intelligence

Mid-Autumn Festival Audience in Germany

A data profile of the people who buy, follow and care about Mid-Autumn Festival in Germany — modelled from more than twelve digital signal sources. Mid-Autumn Festival has an estimated audience of 251,899 people in Germany.

#273among Event in Germany#1605in Travel & Leisure

The average Mid-Autumn Festival fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mckenna Grace, Kiernan Shipka, Gazprom, with strongest over-indexing on Mckenna Grace (58.04× the country average).

Demographically, the Mid-Autumn Festival audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mid-Autumn Festival fan in Germany is balanced, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Mckenna Grace.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mid-Autumn Festival profile in Germany.

Audience size
252K
in Germany
Gender
51.8%♀
48.2% male
Age
39.6
average years
Country rank
#19549
Event in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mid-Autumn Festival fans

51.8% are female, 48.2% are male, average age 39.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Mid-Autumn Festival audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age39.6
Estimated audience size251,899
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Mid-Autumn Festival audience in Germany
Age bracketShare%
16-199%
20-2927%
30-3927%
40-4923%
50+14%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Mid-Autumn Festival audience comes from Germany.

Worldwide audience distribution share by country for Mid-Autumn Festival
CountryShare
Japan21.6%
United States15.5%
Hong Kong8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mid-Autumn Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mid-Autumn Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.83×
02Hessen~20K1.23×
03Hamburg~7K1.18×
04Bremen~2K1.14×
05Saarland~3K1.01×
06Baden-Württemberg~30K1.00×
07Sachsen~10K0.99×
08Brandenburg~8K0.99×
09Bayern~40K0.97×
10Nordrhein-Westfalen~50K0.95×
11Thüringen~6K0.92×
12Schleswig-Holstein~8K0.87×
13Mecklenburg-Vorpommern~4K0.86×
14Rheinland-Pfalz~10K0.85×
15Sachsen-Anhalt~6K0.85×
16Niedersachsen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Mid-Autumn Festival, Germany
0.79×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mid-Autumn Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mid-Autumn Festival audience
#·InterestCategoryAffinity×
01MooncakeFood & Beverages99.16×
02GazpromHome & Garden79.28×
03KKdayTravel & Leisure72.75×
04Cooking MamaGames72.70×
05Tele2Technology & Electronics70.87×
06Korean TourPOI65.10×
07Circle KShopping58.93×
08Mckenna GraceMovies & TV58.04×
09Kiernan ShipkaMovies & TV58.04×
10Josh GrobanMusic & Radio48.94×
11Nip/TuckMovies & TV47.33×
12GumtreeHome & Garden46.43×
13CantopopMusic & Radio38.19×
14KyrgyzstanTravel & Leisure34.33×
15Isabela MercedMovies & TV29.57×
16UzbekistanTravel & Leisure20.75×
17MagentaHome & Garden11.71×
18Public companyBusiness & Career9.03×
19Model (people)Fashion & Accessoires7.00×
20CustomerBusiness & Career6.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mid-Autumn Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mid-Autumn Festival audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.92×
TraditionCONSERVATISM1.92×
Quality AwarenessPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mid-Autumn Festival audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.84×
ExtroversionTHRILL0.96×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mid-Autumn Festival have in Germany?

Mid-Autumn Festival has an estimated audience of 251,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mid-Autumn Festival fans?

51.8% of Mid-Autumn Festival fans are female, 48.2% are male, with an average age of 39.6 years.

03

Which brands do Mid-Autumn Festival fans like most?

Mid-Autumn Festival fans show strongest brand affinity for Mckenna Grace (58.04×), Kiernan Shipka (58.04×), and Gazprom (79.28×) over the country average.

04

Where do Mid-Autumn Festival fans live in Germany?

Mid-Autumn Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mid-Autumn Festival fans also like?

Beyond Mid-Autumn Festival itself, the audience over-indexes on Kiernan Shipka (58.04×), Gazprom (79.28×), Isabela Merced (29.57×), and Mooncake (99.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Mid-Autumn Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mid-Autumn Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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