Magenta Audience in Germany
Magenta has an estimated audience of 2,037,340 people in Germany. 31.3% are female, 68.7% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Snow White (Fables), Cocktail, KLIX (AM), Loincloth.
The average Magenta fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Snow White (Fables), Cocktail, with strongest over-indexing on Icon (magazine) (4.09× the country average). Demographically, the Magenta audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Magenta fans
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 41.6 |
| Estimated audience size | 2,037,340 |
Audience persona
The typical Magenta fan in Germany is more male, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 493,890 | 1.11× |
| Bayern | 345,756 | 1.06× |
| Baden-Württemberg | 271,827 | 0.98× |
| Niedersachsen | 212,968 | 1.08× |
| Hessen | 155,029 | 1× |
| Sachsen | 97,856 | 0.98× |
| Rheinland-Pfalz | 96,343 | 0.94× |
| Berlin | 95,144 | 1.04× |
| Schleswig-Holstein | 75,224 | 1.03× |
| Brandenburg | 70,878 | 1.12× |
| Sachsen-Anhalt | 48,174 | 0.91× |
| Hamburg | 46,745 | 1.02× |
| Thüringen | 44,243 | 0.85× |
| Mecklenburg-Vorpommern | 39,705 | 1.02× |
| Saarland | 22,574 | 0.9× |
| Bremen | 16,777 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 4.09× | Arts & Culture |
| Snow White (Fables) | 2.94× | Literature |
| Cocktail | 1.51× | Food & Beverages |
| KLIX (AM) | 2.94× | Music & Radio |
| Loincloth | 3.2× | Fashion & Accessoires |
| Progressive rock | 1.68× | Music & Radio |
| Alaska | 3.77× | Travel & Leisure |
| Stradivarius | 1.64× | Shopping |
| VfL Wolfsburg | 1.68× | Sports |
| Oliver Kahn | 3.41× | Sports |
| Esra Erol | 4.78× | Movies & TV |
| Buddy – The Buddy Holly Story | 3.96× | Music & Radio |
| Google Analytics | 2.08× | Internet & Social Media |
| Home Delivery | 2.1× | Food & Beverages |
| Kerala | 2.97× | Travel & Leisure |
| Lev Yashin | 7.15× | Sports |
| Sailor | 3.19× | Travel & Leisure |
| Anton Corbijn | 7.52× | Arts & Culture |
| Militarism | 11.71× | Politics & Society |
| Emperor Entertainment Group | 2.38× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Spirituality | BALANCE | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
| Community Orientation | OPEN | 0.99 |
| Tradition | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.2% |
| United States | 16.1% |
| Mexico | 11.0% |
See Magenta audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Magenta have in Germany?
Magenta has an estimated audience of 2,037,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magenta fans?
31.3% of Magenta fans are female, 68.7% are male, with an average age of 41.6 years.
Which brands do Magenta fans like most?
Magenta fans show strongest brand affinity for Icon (magazine) (4.09×), Snow White (Fables) (2.94×), and Cocktail (1.51×) over the country average.
Where do Magenta fans live in Germany?
Magenta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 493,890), Bayern (reach 345,756), and Baden-Württemberg (reach 271,827). These three regions account for the largest share of the active audience.
What other brands do Magenta fans also like?
Beyond Magenta itself, the audience over-indexes on Snow White (Fables) (2.94×), Cocktail (1.51×), KLIX (AM) (2.94×), and Loincloth (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magenta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.