Rascasse Audience Intelligence

Magenta Audience in Germany

Name: Magenta — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Magenta in Germany — modelled from more than twelve digital signal sources. Magenta has an estimated audience of 2,037,340 people in Germany.

#1910among Topic in Germany #258in Home & Garden

The average Magenta fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IHF World Men's Handball Championship, European Men's Handball Championship, IHF World Women's Handball Championship, with strongest over-indexing on IHF World Men's Handball Championship (11.14× the country average).

Demographically, the Magenta audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magenta fan in Germany is more male, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magenta profile in Germany.

Audience size

in Germany

Gender

31.3%♀

68.7% male

Age

41.6

average years

Country rank

#3301

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Magenta fans

31.3% are female, 68.7% are male, average age 41.6.

Fig. 02

Gender split

31.3%

Female

68.7%

Male

Demographic split for Magenta audience in Germany
Metric	Value
Female	31.3%
Male	68.7%
Average age	41.6
Estimated audience size	2,037,340

Fig. 03

Age distribution

Age distribution of the Magenta audience in Germany
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		21%
40-49		24%
50+		24%

Fig. 04

Worldwide distribution

33.0%

of the worldwide Magenta audience comes from Germany.

Worldwide audience distribution share by country for Magenta
Country	Share
Germany	33.0%
United States	16.0%
Mexico	11.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magenta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magenta fans by region: top regions in Germany
#	Region	Reach	×
01	Brandenburg	~70K	1.09×
02	Nordrhein-Westfalen	~500K	1.08×
03	Niedersachsen	~200K	1.07×
04	Bayern	~300K	1.04×
05	Mecklenburg-Vorpommern	~40K	1.04×
06	Schleswig-Holstein	~80K	1.03×
07	Hamburg	~50K	1.03×
08	Berlin	~90K	1.01×
09	Bremen	~20K	1.00×
10	Hessen	~200K	0.98×
11	Sachsen	~100K	0.98×
12	Baden-Württemberg	~300K	0.97×
13	Rheinland-Pfalz	~100K	0.97×
14	Saarland	~20K	0.94×
15	Sachsen-Anhalt	~50K	0.90×
16	Thüringen	~50K	0.88×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magenta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magenta audience
#	Interest	Category	×
01	European Men's Handball Championship	Sports	11.71×
02	IHF World Women's Handball Championship	Sports	11.71×
03	THW Kiel	Sports	11.71×
04	SC Magdeburg	Sports	11.71×
05	Aegean Airlines	Travel & Leisure	11.71×
06	Kate Bush	Music & Radio	11.71×
07	UEFA Super Cup	Sports	11.71×
08	Kevin Trapp	Sports	11.71×
09	IHF World Men's Handball Championship	Sports	11.14×
10	Elle Fanning	Movies & TV	10.61×
11	EHF Champions League	Sports	8.99×
12	Cillian Murphy	Movies & TV	7.47×
13	1. FC Heidenheim	Sports	7.11×
14	Western Union	Business & Career	5.18×
15	Tipico	Games	3.99×
16	Transfermarkt	Sports	3.90×
17	RTL Television	Movies & TV	3.09×
18	FC Bayern Munich	Sports	2.31×
19	Borussia Dortmund	Sports	2.26×
20	Bundesliga	Sports	1.95×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magenta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Magenta audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.41×
Need for Security	CONSERVATISM	1.32×
Patriotism	CONSERVATISM	1.17×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Magenta audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.54×
Extroversion	THRILL	0.62×
Creativity	OPEN	0.66×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Magenta have in Germany?

Magenta has an estimated audience of 2,037,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Magenta fans?

31.3% of Magenta fans are female, 68.7% are male, with an average age of 41.6 years.

Which brands do Magenta fans like most?

Magenta fans show strongest brand affinity for IHF World Men's Handball Championship (11.14×), European Men's Handball Championship (11.71×), and IHF World Women's Handball Championship (11.71×) over the country average.

Where do Magenta fans live in Germany?

Magenta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Magenta fans also like?

Beyond Magenta itself, the audience over-indexes on European Men's Handball Championship (11.71×), IHF World Women's Handball Championship (11.71×), FC Bayern Munich (2.31×), and Transfermarkt (3.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Arts and music (37,163,288)

See Magenta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magenta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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