Rascasse Audience Intelligence

UEFA Super Cup Audience in Germany

A data profile of the people who buy, follow and care about UEFA Super Cup in Germany — modelled from more than twelve digital signal sources. UEFA Super Cup has an estimated audience of 653,171 people in Germany.

#233among Soccer in Germany#123among Event in Germany#736in Sports

The average UEFA Super Cup fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DFB-Pokal, Transfermarkt, Tipico, with strongest over-indexing on DFB-Pokal (16.58× the country average).

Demographically, the UEFA Super Cup audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical UEFA Super Cup fan in Germany is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for DFB-Pokal.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Super Cup profile in Germany.

Audience size
653K
in Germany
Gender
62.8%♀
37.2% male
Age
45.9
average years
Country rank
#9390
Event in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Super Cup fans

62.8% are female, 37.2% are male, average age 45.9.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for UEFA Super Cup audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age45.9
Estimated audience size653,171
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the UEFA Super Cup audience in Germany
Age bracketShare%
16-197%
20-2914%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

13.4%

of the worldwide UEFA Super Cup audience comes from Germany.

Worldwide audience distribution share by country for UEFA Super Cup
CountryShare
Germany13.4%
Brazil9.3%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Super Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

UEFA Super Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.14×
02Hessen~60K1.13×
03Bayern~100K1.08×
04Baden-Württemberg~90K1.05×
05Niedersachsen~60K1.01×
06Sachsen-Anhalt~20K1.01×
07Sachsen~30K1.00×
08Thüringen~20K1.00×
09Hamburg~10K0.99×
10Rheinland-Pfalz~30K0.98×
11Mecklenburg-Vorpommern~10K0.98×
12Brandenburg~20K0.96×
13Schleswig-Holstein~20K0.94×
14Berlin~30K0.93×
15Saarland~7K0.93×
16Bremen~5K0.92×
Fig. 06

Affinity by region

Affinity by region — UEFA Super Cup, Germany
0.92×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Super Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Super Cup audience
#·InterestCategoryAffinity×
01UnibetGames22.14×
02Pep GuardiolaSports21.14×
03Timo WernerSports18.05×
04Joachim LöwSports17.21×
05DFB-PokalSports16.58×
06Leon GoretzkaSports14.44×
07Sky SportSports13.43×
08Robert LewandowskiSports12.82×
09MagentaHome & Garden11.71×
10TransfermarktSports9.60×
11BwinGames9.29×
12BetanoGames9.24×
13TipicoGames8.48×
14Manuel NeuerSports7.03×
15RB LeipzigSports6.35×
162. BundesligaSports5.33×
17SportschauSports4.81×
18SV Werder BremenSports4.22×
19UEFA Champions LeagueSports3.73×
20FC Bayern MunichSports3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Super Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Super Cup audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
SpiritualityBALANCE1.14×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Super Cup audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.64×
SustainabilityBALANCE0.65×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Super Cup have in Germany?

UEFA Super Cup has an estimated audience of 653,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of UEFA Super Cup fans?

62.8% of UEFA Super Cup fans are female, 37.2% are male, with an average age of 45.9 years.

03

Which brands do UEFA Super Cup fans like most?

UEFA Super Cup fans show strongest brand affinity for DFB-Pokal (16.58×), Transfermarkt (9.6×), and Tipico (8.48×) over the country average.

04

Where do UEFA Super Cup fans live in Germany?

UEFA Super Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Super Cup fans also like?

Beyond UEFA Super Cup itself, the audience over-indexes on Transfermarkt (9.6×), Tipico (8.48×), Leon Goretzka (14.44×), and FC Bayern Munich (3.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See UEFA Super Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for UEFA Super Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →