UEFA Super Cup Audience in Germany
UEFA Super Cup has an estimated audience of 652,499 people in Germany. 62.8% are female, 37.2% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DFB-Pokal, Transfermarkt, Tipico, Timo Werner, 2. Bundesliga.
The average UEFA Super Cup fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DFB-Pokal, Transfermarkt, Tipico, with strongest over-indexing on DFB-Pokal (16.58× the country average). Demographically, the UEFA Super Cup audience skews more female with an average age of 45.9, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Super Cup fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 45.9 |
| Estimated audience size | 652,499 |
Audience persona
The typical UEFA Super Cup fan in Germany is more female, around 45.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DFB-Pokal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,593 | 1.21× |
| Bayern | 113,286 | 1.08× |
| Baden-Württemberg | 96,807 | 1.09× |
| Niedersachsen | 63,907 | 1.01× |
| Hessen | 58,538 | 1.18× |
| Rheinland-Pfalz | 31,714 | 0.97× |
| Sachsen | 31,574 | 0.99× |
| Berlin | 29,115 | 1× |
| Schleswig-Holstein | 21,480 | 0.92× |
| Brandenburg | 19,173 | 0.95× |
| Thüringen | 16,716 | 1.01× |
| Sachsen-Anhalt | 16,282 | 0.96× |
| Hamburg | 14,577 | 0.99× |
| Mecklenburg-Vorpommern | 11,765 | 0.94× |
| Saarland | 6,923 | 0.86× |
| Bremen | 4,764 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DFB-Pokal | 16.58× | Sports |
| Transfermarkt | 9.6× | Sports |
| Tipico | 8.48× | Games |
| Timo Werner | 18.05× | Sports |
| 2. Bundesliga | 5.33× | Sports |
| Sky Sport | 13.43× | Sports |
| Borussia Dortmund | 2.74× | Sports |
| Unibet | 22.14× | Games |
| RB Leipzig | 6.35× | Sports |
| Sportschau | 4.81× | Sports |
| FC Bayern Munich | 3.42× | Sports |
| Magenta | 11.71× | Home & Garden |
| Bwin | 9.29× | Games |
| SV Werder Bremen | 4.22× | Sports |
| UEFA Champions League | 3.73× | Sports |
| Betano | 9.24× | Games |
| 1. FC Union Berlin | 10.44× | Sports |
| Leon Goretzka | 14.44× | Sports |
| 3. Liga | 6.87× | Sports |
| Bundesliga | 3.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.05 |
| Career Orientation | POWER | 1.25 |
| Early Adopter Mentality | POWER | 1.25 |
| Family Orientation | CONSERVATISM | 1.2 |
| Social Media Usage | JOY | 1.15 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.3% |
| Brazil | 10.6% |
| United Kingdom | 10.1% |
See UEFA Super Cup audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does UEFA Super Cup have in Germany?
UEFA Super Cup has an estimated audience of 652,499 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UEFA Super Cup fans?
62.8% of UEFA Super Cup fans are female, 37.2% are male, with an average age of 45.9 years.
Which brands do UEFA Super Cup fans like most?
UEFA Super Cup fans show strongest brand affinity for DFB-Pokal (16.58×), Transfermarkt (9.6×), and Tipico (8.48×) over the country average.
Where do UEFA Super Cup fans live in Germany?
UEFA Super Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,593), Bayern (reach 113,286), and Baden-Württemberg (reach 96,807). These three regions account for the largest share of the active audience.
What other brands do UEFA Super Cup fans also like?
Beyond UEFA Super Cup itself, the audience over-indexes on Transfermarkt (9.6×), Tipico (8.48×), Timo Werner (18.05×), and 2. Bundesliga (5.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA Super Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.