Rascasse Audience Intelligence

Magenta Audience in United States

A data profile of the people who buy, follow and care about Magenta in United States — modelled from more than twelve digital signal sources. Magenta has an estimated audience of 988,503 people in United States.

#8701among Topic in United States#1112in Home & Garden

The average Magenta fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bank of America, Kaiser Permanente, Wallet, with strongest over-indexing on Bank of America (4.17× the country average).

Demographically, the Magenta audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magenta fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Bank of America.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magenta profile in United States.

Audience size
989K
in United States
Gender
73.8%♀
26.2% male
Age
40.8
average years
Country rank
#23859
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magenta fans

73.8% are female, 26.2% are male, average age 40.8.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Magenta audience in United States
MetricValue
Female73.8%
Male26.2%
Average age40.8
Estimated audience size988,503
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Magenta audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3915%
40-4919%
50+28%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Magenta audience comes from United States.

Worldwide audience distribution share by country for Magenta
CountryShare
Germany33.0%
United States16.0%
Mexico11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magenta audience in United States is strongest.

Fig. 05

Top regions by affinity

Magenta fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.43×
02Washington~20K1.22×
03Utah~10K1.21×
04Texas~100K1.19×
05Oklahoma~10K1.15×
06California~100K1.14×
07Alaska~2K1.12×
08Georgia~30K1.09×
09Arkansas~9K1.07×
10Illinois~40K1.06×
11North Carolina~30K1.06×
12Arizona~20K1.06×
13Indiana~20K1.06×
14Missouri~20K1.06×
15Louisiana~10K1.05×
16Kansas~8K1.05×
17Idaho~5K1.04×
18Virginia~20K1.03×
19Kentucky~10K1.02×
20New Mexico~5K1.01×
21Florida~70K1.00×
22Nevada~10K1.00×
23West Virginia~5K0.99×
24Michigan~30K0.98×
25Tennessee~20K0.98×
26Maryland~20K0.98×
27Alabama~10K0.98×
28Nebraska~5K0.98×
29Hawaii~4K0.98×
30North Dakota~2K0.98×
31New York~50K0.97×
32Minnesota~10K0.97×
33Ohio~30K0.96×
34Iowa~8K0.96×
35Pennsylvania~30K0.95×
36Colorado~10K0.95×
37Mississippi~8K0.95×
38Connecticut~9K0.94×
39Massachusetts~20K0.93×
40South Carolina~10K0.93×
41South Dakota~2K0.93×
42New Jersey~20K0.91×
43Washington, District of Columbia~3K0.91×
44Wisconsin~10K0.90×
45Maine~3K0.89×
46Rhode Island~3K0.88×
47Montana~2K0.88×
48New Hampshire~3K0.87×
49Delaware~2K0.86×
50Vermont~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Magenta, United States
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magenta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magenta audience
#·InterestCategoryAffinity×
01Kaiser PermanenteBusiness & Career7.79×
02Atlético MadridSports6.66×
03WalletFashion & Accessoires4.44×
04Colorado RockiesSports4.39×
05Bank of AmericaBusiness & Career4.17×
06San Diego PadresSports3.09×
07Public transportCars & Mobility2.62×
08Web serverTechnology & Electronics2.27×
09TablewareFood & Beverages2.19×
10Milwaukee BrewersSports2.07×
11BestsellerLiterature1.97×
12Sports clubSports1.97×
13BackpackFashion & Accessoires1.91×
14HairbrushBeauty & Wellness1.89×
15Real Madrid C.F.Sports1.85×
16Valentine's DayKids & Family1.84×
17NostalgiaHome & Garden1.68×
18Detroit TigersSports1.66×
19FC BarcelonaSports1.65×
20Trader Joe'sShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magenta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magenta audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Urban LifestyleOPEN1.29×
Need for SecurityCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magenta audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.48×
Social Media UsageJOY0.63×
Sports ActivityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magenta have in United States?

Magenta has an estimated audience of 988,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Magenta fans?

73.8% of Magenta fans are female, 26.2% are male, with an average age of 40.8 years.

03

Which brands do Magenta fans like most?

Magenta fans show strongest brand affinity for Bank of America (4.17×), Kaiser Permanente (7.79×), and Wallet (4.44×) over the country average.

04

Where do Magenta fans live in United States?

Magenta fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Magenta fans also like?

Beyond Magenta itself, the audience over-indexes on Kaiser Permanente (7.79×), Wallet (4.44×), Atlético Madrid (6.66×), and Public transport (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Magenta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magenta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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