Magenta Audience in United States

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Magenta has an estimated audience of 988,503 people in United States. 73.8% are female, 26.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Nationality, Janitor, Layne Staley, Leverage (TV series).

The average Magenta fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Nationality, Janitor, with strongest over-indexing on Minnesota (2.27× the country average). Demographically, the Magenta audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Magenta fans

Demographic split for Magenta audience in United States
MetricValue
Female73.8%
Male26.2%
Average age40.8
Estimated audience size988,503

Audience persona

The typical Magenta fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Magenta in United States
RegionReachAffinity
California133,0361.22×
Texas102,7351.21×
Florida70,2931.05×
New York56,4631.02×
Illinois35,6891.08×
Georgia33,6791.11×
Pennsylvania32,1050.96×
North Carolina31,8581.07×
Ohio29,6410.97×
Michigan26,1831.01×
Virginia25,6911.07×
Washington25,3361.28×
New Jersey24,1780.96×
Arizona21,8961.08×
Tennessee20,2721.02×
Massachusetts18,7800.96×
Indiana18,4831.02×
Maryland16,8040.99×
Missouri16,5361.04×
Oregon16,2341.43×
Colorado15,2570.98×
Minnesota14,2201×
Wisconsin13,5900.91×
South Carolina13,4760.91×
Alabama13,2080.96×
Louisiana13,0061.02×
Oklahoma12,7091.16×
Kentucky12,6971.02×
Utah10,8701.23×
Nevada9,6611.01×
Connecticut9,2870.94×
Kansas8,1121.04×
Iowa7,8620.97×
Arkansas7,7970.96×
Mississippi7,4470.91×
Idaho5,2271.05×
New Mexico4,9351×
Nebraska4,8820.98×
West Virginia4,4100.96×
Hawaii4,0890.96×
New Hampshire3,3370.86×
Maine3,0600.86×
Washington, District of Columbia2,8620.96×
Rhode Island2,7510.87×
Montana2,2660.83×
Alaska2,1911.04×
Delaware2,1510.79×
South Dakota1,9170.84×
North Dakota1,8460.91×
Vermont1,2840.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magenta audience
BrandAffinityCategory
Minnesota2.27×Travel & Leisure
Nationality2.29×Politics & Society
Janitor2.22×Home & Garden
Layne Staley2.11×Music & Radio
Leverage (TV series)1.85×Movies & TV
Enrique Hernández (baseball)4.08×Sports
Barclays Center3.38×Sports
Solo climbing1.73×Sports
Isometric exercise2.08×Sports
Further education2.27×Kids & Family
Software widget3.35×Technology & Electronics
Brunello Cucinelli1.68×Fashion & Accessoires
Mackenzie Foy1.67×Fashion & Accessoires
Buying and Selling Real Estate1.7×Home & Garden
Penn & Teller1.81×Movies & TV
Cultural studies2.37×Business & Career
Certified diabetes educator2.52×Business & Career
Bounce (film)2.25×Movies & TV
Life of Pi1.65×Movies & TV
Mad About You2.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magenta audience
TraitClusterScore
IndulgenceJOY1.44
SpiritualityBALANCE1.39
Price SensitivityPREMIUM1.38
Need for SecurityCONSERVATISM1.2
TravellingTHRILL1.18
Urban LifestyleOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Magenta
CountryShare
Germany33.2%
United States16.1%
Mexico11.0%

See Magenta audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Magenta have in United States?

Magenta has an estimated audience of 988,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Magenta fans?

73.8% of Magenta fans are female, 26.2% are male, with an average age of 40.8 years.

Which brands do Magenta fans like most?

Magenta fans show strongest brand affinity for Minnesota (2.27×), Nationality (2.29×), and Janitor (2.22×) over the country average.

Where do Magenta fans live in United States?

Magenta fans in United States are most concentrated in California (reach 133,036), Texas (reach 102,735), and Florida (reach 70,293). These three regions account for the largest share of the active audience.

What other brands do Magenta fans also like?

Beyond Magenta itself, the audience over-indexes on Nationality (2.29×), Janitor (2.22×), Layne Staley (2.11×), and Leverage (TV series) (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magenta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.