Valentine's Day Audience in United States

Valentine's Day logo

Valentine's Day has an estimated audience of 18,510,459 people in United States. 69.3% are female, 30.7% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Christmas, Macy's, Kohl's, X, Macy's.

The average Valentine's Day fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christmas, Macy's, Kohl's, with strongest over-indexing on Christmas (2.33× the country average). Demographically, the Valentine's Day audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Valentine's Day fans

Demographic split for Valentine's Day audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.8
Estimated audience size18,510,459

Audience persona

The typical Valentine's Day fan in United States is more female, around 38.8 years old, with strong Extroversion tendencies and a notable affinity for Christmas.

Top regions in United States

Top regions ranked by reach for Valentine's Day in United States
RegionReachAffinity
California2,586,9341.27×
Texas1,924,3151.21×
Florida1,529,4291.22×
New York1,098,3431.06×
Illinois744,3341.21×
North Carolina681,1131.22×
Georgia680,9931.19×
Ohio677,8371.19×
Pennsylvania663,6531.06×
Virginia507,5611.13×
New Jersey504,9021.07×
Tennessee414,8871.12×
Indiana399,4651.18×
Massachusetts399,0301.09×
Washington391,4461.05×
Maryland340,9451.07×
Missouri326,3871.09×
Louisiana320,9371.34×
Colorado308,0781.06×
South Carolina284,9731.02×
Michigan265,7550.55×
Minnesota262,4390.99×
Kentucky256,6151.11×
Wisconsin254,5080.91×
Oklahoma249,7431.22×
Oregon224,3001.06×
Mississippi192,8261.26×
Connecticut191,9501.03×
Nevada191,1751.07×
Arkansas171,5231.12×
Arizona171,4030.45×
Utah154,2260.93×
Kansas147,3671.01×
Iowa139,6400.92×
Alabama122,3130.47×
New Mexico104,3861.12×
Hawaii91,9751.16×
West Virginia89,9421.04×
Nebraska86,5840.93×
Idaho80,9800.87×
New Hampshire60,3480.83×
Maine56,8770.86×
Rhode Island56,5780.96×
Washington, District of Columbia54,9740.99×
Delaware43,0900.84×
Montana41,7860.81×
South Dakota34,5980.81×
North Dakota32,7470.86×
Vermont25,0620.77×
Wyoming21,1650.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valentine's Day audience
BrandAffinityCategory
Christmas2.33×Kids & Family
Macy's2.17×Shopping
Kohl's2.02×Shopping
X1.56×Internet & Social Media
Macy's1.83×Shopping
Gift1.69×Shopping
Nordstrom rack2.43×Fashion & Accessoires
Christmas tree3.09×Kids & Family
Target Corporation1.65×Shopping
Marshalls2.03×Fashion & Accessoires
Nordstrom1.94×Shopping
EBay1.66×Shopping
Old Navy1.78×Fashion & Accessoires
Costco1.67×Shopping
United States Postal Service1.84×Business & Career
Pinterest1.52×Internet & Social Media
Starbucks1.74×Food & Beverages
Women's clothing1.61×Fashion & Accessoires
New Year's Day2.65×Home & Garden
Dollar Tree1.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valentine's Day audience
TraitClusterScore
ExtroversionTHRILL1.91
IndulgenceJOY1.28
Price SensitivityPREMIUM1.19
TravellingTHRILL1.15
CreativityOPEN1.09
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Valentine's Day
CountryShare
United States25.7%
United Kingdom5.6%
Brazil5.6%

See Valentine's Day audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Valentine's Day have in United States?

Valentine's Day has an estimated audience of 18,510,459 people in United States, concentrated in California and Texas.

What is the gender split and age of Valentine's Day fans?

69.3% of Valentine's Day fans are female, 30.7% are male, with an average age of 38.8 years.

Which brands do Valentine's Day fans like most?

Valentine's Day fans show strongest brand affinity for Christmas (2.33×), Macy's (2.17×), and Kohl's (2.02×) over the country average.

Where do Valentine's Day fans live in United States?

Valentine's Day fans in United States are most concentrated in California (reach 2,586,934), Texas (reach 1,924,315), and Florida (reach 1,529,429). These three regions account for the largest share of the active audience.

What other brands do Valentine's Day fans also like?

Beyond Valentine's Day itself, the audience over-indexes on Macy's (2.17×), Kohl's (2.02×), X (1.56×), and Macy's (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valentine's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.