A data profile of the people who buy, follow and care about Valentine's Day in United Kingdom — modelled from more than twelve digital signal sources. Valentine's Day has an estimated audience of 4,064,474 people in United Kingdom.
The average Valentine's Day fan in United Kingdom is 41.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Christmas, Daily Mirror, Scottish Widows, with strongest over-indexing on Christmas (2.1× the country average).
Demographically, the Valentine's Day audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Valentine's Day fan in United Kingdom is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Christmas.
The key figures that characterise the Valentine's Day profile in United Kingdom.
69.5% are female, 30.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 41.6 |
| Estimated audience size | 4,064,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Valentine's Day audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 5.6% |
| Brazil | 5.6% |
Where the Valentine's Day audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.32× | |
| 02 | England | ~3M | 1.30× | |
| 03 | Greater London | ~600K | 1.17× | |
| 04 | East Midlands | ~300K | 1.08× | |
| 05 | South West | ~300K | 1.01× | |
| 06 | South East | ~500K | 1.00× | |
| 07 | East of England | ~400K | 1.00× | |
| 08 | Northern Ireland | ~100K | 0.93× | |
| 09 | Scotland | ~300K | 0.91× | |
| 10 | Wales | ~200K | 0.86× | |
| 11 | West Midlands | ~100K | 0.85× | |
| 12 | Yorkshire and the Humber | ~300K | 0.80× | |
| 13 | North East | ~100K | 0.79× |
The strongest cross-interests of the Valentine's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 2.95× | ||
| 02 | Christmas tree | Kids & Family | 2.54× | ||
| 03 | Christmas | Kids & Family | 2.10× | ||
| 04 | River Island | Fashion & Accessoires | 2.03× | ||
| 05 | Scottish Widows | Business & Career | 2.02× | ||
| 06 | Matalan | Shopping | 1.94× | ||
| 07 | Royal Mail | Business & Career | 1.93× | ||
| 08 | Daily Mirror | News | 1.85× | ||
| 09 | National Lottery (Ireland) | Games | 1.78× | ||
| 10 | Dunelm | Home & Garden | 1.78× | ||
| 11 | Primark | Shopping | 1.77× | ||
| 12 | Very (online retailer) | Website / Newspaper / Magazine | 1.67× | ||
| 13 | Dresses | Fashion & Accessoires | 1.64× | ||
| 14 | Argos (retailer) | Shopping | 1.64× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.61× | ||
| 16 | Weddings | Kids & Family | 1.60× | ||
| 17 | Marks & Spencer | Shopping | 1.58× | ||
| 18 | Bars | Travel & Leisure | 1.57× | ||
| 19 | Flower | Home & Garden | 1.56× | ||
| 20 | John Lewis (department store) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Indulgence | JOY | 1.59× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Pet Ownership | JOY | 1.04× | |
| Mindfulness | BALANCE | 1.05× |
Valentine's Day has an estimated audience of 4,064,474 people in United Kingdom, concentrated in England and Greater London.
69.5% of Valentine's Day fans are female, 30.5% are male, with an average age of 41.6 years.
Valentine's Day fans show strongest brand affinity for Christmas (2.1×), Daily Mirror (1.85×), and Scottish Widows (2.02×) over the country average.
Valentine's Day fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~600K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Valentine's Day itself, the audience over-indexes on Daily Mirror (1.85×), Scottish Widows (2.02×), Matalan (1.94×), and Mother's Day (2.95×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Valentine's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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