Rascasse Audience Intelligence

Valentine's Day Audience in Germany

A data profile of the people who buy, follow and care about Valentine's Day in Germany — modelled from more than twelve digital signal sources. Valentine's Day has an estimated audience of 1,455,625 people in Germany.

#2458among Topic in Germany#127in Kids & Family

The average Valentine's Day fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mother's Day, Parship, Father's Day, with strongest over-indexing on Mother's Day (6.86× the country average).

Demographically, the Valentine's Day audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Valentine's Day fan in Germany is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Mother's Day.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valentine's Day profile in Germany.

Audience size
1.5M
in Germany
Gender
65.0%♀
35.0% male
Age
36.0
average years
Country rank
#4588
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Valentine's Day fans

65.0% are female, 35.0% are male, average age 36.0.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Valentine's Day audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age36.0
Estimated audience size1,455,625
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Valentine's Day audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3919%
40-4920%
50+13%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Valentine's Day audience comes from Germany.

Worldwide audience distribution share by country for Valentine's Day
CountryShare
United States25.7%
United Kingdom5.6%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valentine's Day audience in Germany is strongest.

Fig. 05

Top regions by affinity

Valentine's Day fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~50K1.20×
02Sachsen~80K1.16×
03Thüringen~40K1.12×
04Brandenburg~50K1.11×
05Nordrhein-Westfalen~300K1.07×
06Hessen~100K1.03×
07Berlin~70K1.02×
08Bayern~200K1.01×
09Baden-Württemberg~200K0.99×
10Mecklenburg-Vorpommern~30K0.99×
11Hamburg~30K0.97×
12Niedersachsen~100K0.95×
13Rheinland-Pfalz~70K0.93×
14Schleswig-Holstein~50K0.90×
15Bremen~10K0.89×
16Saarland~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Valentine's Day, Germany
0.87×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valentine's Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valentine's Day audience
#·InterestCategoryAffinity×
01Three Kings (1999 film)Movies & TV16.47×
02Cashback (film)Movies & TV13.43×
03Mark ZuckerbergBusiness & Career9.01×
04Norwegian Forest catPets & Animals8.37×
05Christmas musicMusic & Radio8.17×
06ParshipInternet & Social Media7.93×
07Mother's DayKids & Family6.86×
08New Year's EveHome & Garden6.66×
09Father's DayKids & Family6.43×
10Flower bouquetHome & Garden4.20×
11Gift cardShopping3.51×
12ChristmasKids & Family3.25×
13Infant clothingKids & Family3.24×
14Baby foodKids & Family3.09×
15ToddlerKids & Family2.55×
16PrimarkShopping2.13×
17GiftShopping1.95×
18Müller (company)Food & Beverages1.79×
19H&MShopping1.75×
20IKEAHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valentine's Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valentine's Day audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Price SensitivityPREMIUM1.64×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valentine's Day audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Community OrientationOPEN0.97×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Valentine's Day have in Germany?

Valentine's Day has an estimated audience of 1,455,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Valentine's Day fans?

65.0% of Valentine's Day fans are female, 35.0% are male, with an average age of 36.0 years.

03

Which brands do Valentine's Day fans like most?

Valentine's Day fans show strongest brand affinity for Mother's Day (6.86×), Parship (7.93×), and Father's Day (6.43×) over the country average.

04

Where do Valentine's Day fans live in Germany?

Valentine's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Valentine's Day fans also like?

Beyond Valentine's Day itself, the audience over-indexes on Parship (7.93×), Father's Day (6.43×), Flower bouquet (4.2×), and Cashback (film) (13.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Valentine's Day audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Valentine's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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