Valentine's Day Audience in Germany
Valentine's Day has an estimated audience of 1,455,625 people in Germany. 65.0% are female, 35.0% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mother's Day, Parship, Father's Day, Flower bouquet, Cashback (film).
The average Valentine's Day fan in Germany is 36.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mother's Day, Parship, Father's Day, with strongest over-indexing on Mother's Day (6.86× the country average). Demographically, the Valentine's Day audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Valentine's Day fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 36.0 |
| Estimated audience size | 1,455,625 |
Audience persona
The typical Valentine's Day fan in Germany is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mother's Day.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 345,009 | 1.08× |
| Bayern | 245,219 | 1.05× |
| Baden-Württemberg | 197,652 | 1× |
| Niedersachsen | 136,161 | 0.96× |
| Hessen | 122,698 | 1.11× |
| Sachsen | 80,541 | 1.13× |
| Berlin | 70,067 | 1.08× |
| Rheinland-Pfalz | 67,988 | 0.93× |
| Brandenburg | 48,781 | 1.08× |
| Schleswig-Holstein | 46,830 | 0.9× |
| Sachsen-Anhalt | 43,508 | 1.15× |
| Thüringen | 43,293 | 1.17× |
| Hamburg | 32,339 | 0.98× |
| Mecklenburg-Vorpommern | 26,486 | 0.95× |
| Saarland | 14,762 | 0.83× |
| Bremen | 10,550 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mother's Day | 6.86× | Kids & Family |
| Parship | 7.93× | Internet & Social Media |
| Father's Day | 6.43× | Kids & Family |
| Flower bouquet | 4.2× | Home & Garden |
| Cashback (film) | 13.43× | Movies & TV |
| Mark Zuckerberg | 9.01× | Business & Career |
| Norwegian Forest cat | 8.37× | Pets & Animals |
| New Year's Eve | 6.66× | Home & Garden |
| Baby food | 3.09× | Kids & Family |
| Christmas music | 8.17× | Music & Radio |
| Christmas | 3.25× | Kids & Family |
| Toddler | 2.55× | Kids & Family |
| Infant clothing | 3.24× | Kids & Family |
| Gift card | 3.51× | Shopping |
| Three Kings (1999 film) | 16.47× | Movies & TV |
| H&M | 1.75× | Shopping |
| IKEA | 1.59× | Home & Garden |
| Gift | 1.95× | Shopping |
| Primark | 2.13× | Shopping |
| Infant bodysuit | 3.35× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.4 |
| Indulgence | JOY | 1.5 |
| Pet Ownership | JOY | 1.41 |
| Price Sensitivity | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.38 |
| Design Affinity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 5.6% |
| Brazil | 5.6% |
See Valentine's Day audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Valentine's Day have in Germany?
Valentine's Day has an estimated audience of 1,455,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Valentine's Day fans?
65.0% of Valentine's Day fans are female, 35.0% are male, with an average age of 36.0 years.
Which brands do Valentine's Day fans like most?
Valentine's Day fans show strongest brand affinity for Mother's Day (6.86×), Parship (7.93×), and Father's Day (6.43×) over the country average.
Where do Valentine's Day fans live in Germany?
Valentine's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 345,009), Bayern (reach 245,219), and Baden-Württemberg (reach 197,652). These three regions account for the largest share of the active audience.
What other brands do Valentine's Day fans also like?
Beyond Valentine's Day itself, the audience over-indexes on Parship (7.93×), Father's Day (6.43×), Flower bouquet (4.2×), and Cashback (film) (13.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Valentine's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.