Mother's Day Audience in Germany
Mother's Day has an estimated audience of 5,207,535 people in Germany. 70.7% are female, 29.3% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Father's Day, Valentine's Day, Baby food, Infant clothing, Toddler.
The average Mother's Day fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Father's Day, Valentine's Day, Baby food, with strongest over-indexing on Father's Day (9.53× the country average). Demographically, the Mother's Day audience skews more female with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Event
Demographics of Mother's Day fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 39.6 |
| Estimated audience size | 5,207,535 |
Audience persona
The typical Mother's Day fan in Germany is more female, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Father's Day.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,253,807 | 1× |
| Bayern | 898,888 | 0.98× |
| Baden-Württemberg | 750,366 | 0.96× |
| Niedersachsen | 589,212 | 1.06× |
| Hessen | 489,240 | 1.12× |
| Sachsen | 306,950 | 1.09× |
| Rheinland-Pfalz | 290,758 | 1.01× |
| Berlin | 288,138 | 1.13× |
| Schleswig-Holstein | 197,359 | 0.96× |
| Brandenburg | 183,246 | 1.03× |
| Sachsen-Anhalt | 161,625 | 1.09× |
| Thüringen | 139,931 | 0.96× |
| Hamburg | 137,208 | 1.06× |
| Mecklenburg-Vorpommern | 113,705 | 1.04× |
| Saarland | 64,185 | 0.91× |
| Bremen | 36,697 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Father's Day | 9.53× | Kids & Family |
| Valentine's Day | 8.3× | Kids & Family |
| Baby food | 3.45× | Kids & Family |
| Infant clothing | 3.82× | Kids & Family |
| Toddler | 2.9× | Kids & Family |
| Deichmann | 2.19× | Shopping |
| Primark | 2.48× | Shopping |
| Child development | 2.87× | Business & Career |
| H&M | 1.81× | Shopping |
| Pre-kindergarten | 3.29× | Kids & Family |
| Childhood | 2.01× | Kids & Family |
| Infant bodysuit | 3.48× | Kids & Family |
| Gift | 1.94× | Shopping |
| Babywearing | 3.97× | Kids & Family |
| Friendship | 2.14× | Kids & Family |
| Children's clothing | 2.4× | Fashion & Accessoires |
| Diaper bag | 3.85× | Kids & Family |
| Christmas | 2.58× | Kids & Family |
| Baby powder | 3.75× | Kids & Family |
| Sales promotion | 2.09× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.19 |
| Design Affinity | PREMIUM | 1.85 |
| DIY Mentality | THRILL | 1.73 |
| Sustainability | BALANCE | 1.65 |
| Creativity | OPEN | 1.56 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.8% |
| Italy | 11.6% |
| China | 11.6% |
See Mother's Day audiences in other countries
More Kids & Family audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Mother's Day have in Germany?
Mother's Day has an estimated audience of 5,207,535 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mother's Day fans?
70.7% of Mother's Day fans are female, 29.3% are male, with an average age of 39.6 years.
Which brands do Mother's Day fans like most?
Mother's Day fans show strongest brand affinity for Father's Day (9.53×), Valentine's Day (8.3×), and Baby food (3.45×) over the country average.
Where do Mother's Day fans live in Germany?
Mother's Day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,253,807), Bayern (reach 898,888), and Baden-Württemberg (reach 750,366). These three regions account for the largest share of the active audience.
What other brands do Mother's Day fans also like?
Beyond Mother's Day itself, the audience over-indexes on Valentine's Day (8.3×), Baby food (3.45×), Infant clothing (3.82×), and Toddler (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mother's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.