A data profile of the people who buy, follow and care about Mother's Day in France — modelled from more than twelve digital signal sources. Mother's Day has an estimated audience of 3,013,761 people in France.
The average Mother's Day fan in France is 41.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Volotea, Ankara, Home and garden, with strongest over-indexing on Volotea (3.71× the country average).
Demographically, the Mother's Day audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mother's Day fan in France is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Volotea.
The key figures that characterise the Mother's Day profile in France.
74.7% are female, 25.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 74.7% |
| Male | 25.3% |
| Average age | 41.9 |
| Estimated audience size | 3,013,761 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Mother's Day audience comes from France.
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 6.0% |
| Italy | 5.3% |
Where the Mother's Day audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 2.31× | |
| 02 | Hauts-de-France | ~400K | 1.54× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.33× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.09× | |
| 05 | Occitanie | ~300K | 1.01× | |
| 06 | Grand Est | ~200K | 0.95× | |
| 07 | Corsica | ~10K | 0.82× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.81× | |
| 09 | Normandy | ~100K | 0.78× | |
| 10 | Brittany | ~100K | 0.77× | |
| 11 | Pays de la Loire | ~100K | 0.75× | |
| 12 | Centre-Val de Loire | ~80K | 0.73× | |
| 13 | Bourgogne-Franche-Comté | ~80K | 0.69× |
The strongest cross-interests of the Mother's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ankara | Travel & Leisure | 8.29× | ||
| 02 | Father's Day | Kids & Family | 5.59× | ||
| 03 | Volotea | Travel & Leisure | 3.71× | ||
| 04 | Candy | Food & Beverages | 2.65× | ||
| 05 | Diesel | Music & Radio | 2.35× | ||
| 06 | Confectionery | Food & Beverages | 1.90× | ||
| 07 | Sephora | Shopping | 1.77× | ||
| 08 | Parent | Kids & Family | 1.77× | ||
| 09 | Home and garden | Home & Garden | 1.73× | ||
| 10 | Primark | Shopping | 1.73× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.72× | ||
| 12 | H&M | Shopping | 1.71× | ||
| 13 | Etam | Fashion & Accessoires | 1.69× | ||
| 14 | Flower | Home & Garden | 1.67× | ||
| 15 | Plant | Home & Garden | 1.66× | ||
| 16 | Gift | Shopping | 1.63× | ||
| 17 | Tea | Food & Beverages | 1.60× | ||
| 18 | Cuisine | Food & Beverages | 1.58× | ||
| 19 | Handicraft | Home & Garden | 1.58× | ||
| 20 | Dresses | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| Pet Ownership | JOY | 1.38× | |
| Healthy Lifestyle | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Career Orientation | POWER | 0.98× |
Mother's Day has an estimated audience of 3,013,761 people in France, concentrated in Île-de-France and Hauts-de-France.
74.7% of Mother's Day fans are female, 25.3% are male, with an average age of 41.9 years.
Mother's Day fans show strongest brand affinity for Volotea (3.71×), Ankara (8.29×), and Home and garden (1.73×) over the country average.
Mother's Day fans in France are most concentrated in Île-de-France (reach ~1.5M), Hauts-de-France (reach ~400K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mother's Day itself, the audience over-indexes on Ankara (8.29×), Home and garden (1.73×), Father's Day (5.59×), and Cuisine (1.58×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mother's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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