Wallet Audience in United States

Wallet logo

Wallet has an estimated audience of 16,031,567 people in United States. 65.0% are female, 35.0% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Medicare (United States), Cash, Life insurance, Radio-frequency identification, Quiz.

The average Wallet fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Medicare (United States), Cash, Life insurance, with strongest over-indexing on Medicare (United States) (1.98× the country average). Demographically, the Wallet audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wallet fans

Demographic split for Wallet audience in United States
MetricValue
Female65.0%
Male35.0%
Average age41.9
Estimated audience size16,031,567

Audience persona

The typical Wallet fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Medicare (United States).

Top regions in United States

Top regions ranked by reach for Wallet in United States
RegionReachAffinity
California2,177,2861.23×
Texas1,553,0571.13×
Florida1,316,6131.21×
New York1,101,1861.23×
Georgia625,0651.27×
Illinois558,8791.05×
Pennsylvania550,6151.02×
North Carolina531,7671.1×
Ohio505,3321.02×
New Jersey451,1661.11×
Michigan424,2831.01×
Virginia394,7021.01×
Tennessee354,3091.1×
Washington335,4781.04×
Massachusetts331,8581.05×
Arizona329,2521.01×
Indiana301,9641.03×
Maryland281,7951.02×
Missouri268,9341.04×
Colorado258,2831.02×
Alabama255,4901.14×
South Carolina253,1181.05×
Louisiana249,5711.21×
Minnesota227,5090.99×
Wisconsin215,9090.9×
Kentucky200,2741×
Oregon183,4351×
Nevada182,4441.18×
Oklahoma180,8261.02×
Connecticut169,7481.06×
Mississippi152,7581.16×
Arkansas134,0121.01×
Iowa128,0910.97×
Kansas126,1891×
Utah123,7600.86×
Nebraska76,3120.95×
Hawaii75,0911.09×
New Mexico70,8530.88×
West Virginia64,6310.87×
Idaho62,0120.77×
New Hampshire52,7340.83×
Washington, District of Columbia51,9021.08×
Maine48,2990.84×
Rhode Island42,9360.84×
Delaware40,8090.92×
Montana36,8880.83×
South Dakota29,7330.8×
Alaska27,3720.8×
North Dakota26,0510.79×
Vermont20,8890.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wallet audience
BrandAffinityCategory
Medicare (United States)1.98×Health
Cash2.12×Business & Career
Life insurance1.56×Business & Career
Radio-frequency identification5.56×Technology & Electronics
Quiz1.63×Games
Christmas tree1.54×Kids & Family
Department of Motor Vehicles1.72×Cars & Mobility
Retirement1.58×Business & Career
Diaper bag1.53×Kids & Family
Coin1.84×Business & Career
QVC1.65×Movies & TV
Multi-tool1.87×Home & Garden
Retirement community1.72×Kids & Family
Drill bit1.68×Home & Garden
Backpack1.56×Fashion & Accessoires
Waterproofing1.58×Home & Garden
Pocket2.15×Fashion & Accessoires
Arthritis awareness1.67×Health
Joint1.57×Health
Solitaire1.66×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wallet audience
TraitClusterScore
ExtroversionTHRILL1.29
Price SensitivityPREMIUM1.18
Early Adopter MentalityPOWER1.17
Luxury OrientationPREMIUM1.13
SustainabilityBALANCE1.1
CreativityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Wallet
CountryShare
United States20.3%
Japan12.1%
Indonesia4.3%

See Wallet audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wallet have in United States?

Wallet has an estimated audience of 16,031,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Wallet fans?

65.0% of Wallet fans are female, 35.0% are male, with an average age of 41.9 years.

Which brands do Wallet fans like most?

Wallet fans show strongest brand affinity for Medicare (United States) (1.98×), Cash (2.12×), and Life insurance (1.56×) over the country average.

Where do Wallet fans live in United States?

Wallet fans in United States are most concentrated in California (reach 2,177,286), Texas (reach 1,553,057), and Florida (reach 1,316,613). These three regions account for the largest share of the active audience.

What other brands do Wallet fans also like?

Beyond Wallet itself, the audience over-indexes on Cash (2.12×), Life insurance (1.56×), Radio-frequency identification (5.56×), and Quiz (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.