A data profile of the people who buy, follow and care about Wallet in India — modelled from more than twelve digital signal sources. Wallet has an estimated audience of 3,085,589 people in India.
The average Wallet fan in India is 31.0 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Bag, Clutch, ONEUS, with strongest over-indexing on Bag (3.25× the country average).
Demographically, the Wallet audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Wallet fan in India is balanced, around 31.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Bag.
The key figures that characterise the Wallet profile in India.
46.3% are female, 53.7% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 31.0 |
| Estimated audience size | 3,085,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 32% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Wallet audience comes from India.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 12.0% |
| Indonesia | 4.3% |
Where the Wallet audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~100K | 1.20× | |
| 02 | Uttarakhand | ~20K | 1.18× | |
| 03 | Punjab (region) | ~50K | 1.15× | |
| 04 | Haryana | ~40K | 1.12× | |
| 05 | Jammu and Kashmir | ~20K | 1.12× | |
| 06 | Manipur | ~4K | 1.12× | |
| 07 | Maharashtra | ~200K | 1.11× | |
| 08 | Madhya Pradesh | ~60K | 1.09× | |
| 09 | Uttar Pradesh | ~200K | 1.08× | |
| 10 | Sikkim | ~1K | 1.08× | |
| 11 | Meghalaya | ~3K | 1.05× | |
| 12 | Rajasthan | ~70K | 1.03× | |
| 13 | Himachal Pradesh | ~10K | 1.02× | |
| 14 | Karnataka | ~80K | 0.99× | |
| 15 | Kerala | ~50K | 0.99× | |
| 16 | Nagaland | ~2K | 0.99× | |
| 17 | Goa | ~3K | 0.97× | |
| 18 | Tamil Nadu | ~70K | 0.96× | |
| 19 | Arunachal Pradesh | ~2K | 0.96× | |
| 20 | Chhattisgarh | ~20K | 0.95× | |
| 21 | Jharkhand | ~20K | 0.94× | |
| 22 | Assam | ~30K | 0.93× | |
| 23 | West Bengal | ~90K | 0.92× | |
| 24 | Tripura | ~4K | 0.92× | |
| 25 | Bihar | ~50K | 0.91× | |
| 26 | Telangana | ~40K | 0.90× | |
| 27 | Mizoram | ~2K | 0.84× | |
| 28 | Andhra Pradesh | ~30K | 0.82× | |
| 29 | Odisha | ~20K | 0.73× |
The strongest cross-interests of the Wallet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zouk (club) | Music & Radio | 12.64× | ||
| 02 | Zouk | Music & Radio | 11.43× | ||
| 03 | Clutch | Fashion & Accessoires | 10.28× | ||
| 04 | Scarf | Fashion & Accessoires | 3.70× | ||
| 05 | Bag | Fashion & Accessoires | 3.25× | ||
| 06 | Cardigan (sweater) | Fashion & Accessoires | 2.73× | ||
| 07 | Leather | Fashion & Accessoires | 2.64× | ||
| 08 | Coat (clothing) | Fashion & Accessoires | 2.37× | ||
| 09 | Outerwear | Fashion & Accessoires | 2.25× | ||
| 10 | ONEUS | Music & Radio | 2.17× | ||
| 11 | Jacket | Fashion & Accessoires | 2.06× | ||
| 12 | Blouse | Fashion & Accessoires | 1.85× | ||
| 13 | Skirt | Fashion & Accessoires | 1.77× | ||
| 14 | Handbags | Fashion & Accessoires | 1.75× | ||
| 15 | Trousers | Fashion & Accessoires | 1.74× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.72× | ||
| 17 | Jeans | Fashion & Accessoires | 1.70× | ||
| 18 | Privately held company | Business & Career | 1.60× | ||
| 19 | Gift | Shopping | 1.60× | ||
| 20 | Footwear | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.58× | |
| Creativity | OPEN | 1.36× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× |
Wallet has an estimated audience of 3,085,589 people in India, concentrated in Maharashtra and Uttar Pradesh.
46.3% of Wallet fans are female, 53.7% are male, with an average age of 31.0 years.
Wallet fans show strongest brand affinity for Bag (3.25×), Clutch (10.28×), and ONEUS (2.17×) over the country average.
Wallet fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Wallet itself, the audience over-indexes on Clutch (10.28×), ONEUS (2.17×), Men's clothing (1.72×), and Cardigan (sweater) (2.73×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wallet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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