A data profile of the people who buy, follow and care about Outerwear in India — modelled from more than twelve digital signal sources. Outerwear has an estimated audience of 6,890,331 people in India.
The average Outerwear fan in India is 32.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Cardigan (sweater), Sex and the City, Buy one, get one free, with strongest over-indexing on Cardigan (sweater) (7.74× the country average).
Demographically, the Outerwear audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Outerwear fan in India is more male, around 32.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Cardigan (sweater).
The key figures that characterise the Outerwear profile in India.
38.8% are female, 61.2% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 32.1 |
| Estimated audience size | 6,890,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 34% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Outerwear audience comes from India.
| Country | Share |
|---|---|
| United States | 14.0% |
| Japan | 12.2% |
| India | 8.2% |
Where the Outerwear audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~4K | 1.47× | |
| 02 | Arunachal Pradesh | ~5K | 1.24× | |
| 03 | Nagaland | ~6K | 1.20× | |
| 04 | Mizoram | ~6K | 1.20× | |
| 05 | Manipur | ~10K | 1.10× | |
| 06 | Meghalaya | ~8K | 1.09× | |
| 07 | Goa | ~7K | 1.02× | |
| 08 | Tripura | ~9K | 1.01× | |
| 09 | Himachal Pradesh | ~30K | 0.96× | |
| 10 | Chhattisgarh | ~40K | 0.93× | |
| 11 | Uttarakhand | ~30K | 0.93× | |
| 12 | Jammu and Kashmir | ~30K | 0.93× | |
| 13 | Jharkhand | ~50K | 0.92× | |
| 14 | Odisha | ~70K | 0.88× | |
| 15 | Assam | ~60K | 0.88× | |
| 16 | Punjab (region) | ~80K | 0.86× | |
| 17 | Andhra Pradesh | ~70K | 0.86× | |
| 18 | Haryana | ~70K | 0.83× | |
| 19 | Bihar | ~100K | 0.82× | |
| 20 | Madhya Pradesh | ~100K | 0.82× | |
| 21 | Rajasthan | ~100K | 0.80× | |
| 22 | Kerala | ~80K | 0.80× | |
| 23 | Gujarat | ~100K | 0.78× | |
| 24 | Telangana | ~80K | 0.78× | |
| 25 | West Bengal | ~200K | 0.75× | |
| 26 | Karnataka | ~100K | 0.73× | |
| 27 | Tamil Nadu | ~100K | 0.73× | |
| 28 | Maharashtra | ~200K | 0.66× | |
| 29 | Uttar Pradesh | ~200K | 0.66× |
The strongest cross-interests of the Outerwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foundation garment | Fashion & Accessoires | 11.08× | ||
| 02 | Rains | Fashion & Accessoires | 10.40× | ||
| 03 | Nightwear | Fashion & Accessoires | 7.78× | ||
| 04 | Cardigan (sweater) | Fashion & Accessoires | 7.74× | ||
| 05 | Buy one, get one free | Shopping | 5.79× | ||
| 06 | Pajamas | Fashion & Accessoires | 5.65× | ||
| 07 | Panties | Fashion & Accessoires | 5.19× | ||
| 08 | Brassiere | Food & Beverages | 4.80× | ||
| 09 | Dress shirt | Fashion & Accessoires | 4.17× | ||
| 10 | Coat (clothing) | Fashion & Accessoires | 4.05× | ||
| 11 | Polo shirt | Fashion & Accessoires | 3.93× | ||
| 12 | Slim-fit pants | Fashion & Accessoires | 3.59× | ||
| 13 | Sweater | Fashion & Accessoires | 3.29× | ||
| 14 | Party dress | Fashion & Accessoires | 2.94× | ||
| 15 | Undergarment | Fashion & Accessoires | 2.92× | ||
| 16 | Sex and the City | Movies & TV | 2.87× | ||
| 17 | Formal wear | Fashion & Accessoires | 2.78× | ||
| 18 | Shalwar kameez | Fashion & Accessoires | 2.47× | ||
| 19 | Shorts | Fashion & Accessoires | 2.43× | ||
| 20 | Kotak (band) | Music & Radio | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.45× | |
| Creativity | OPEN | 1.26× | |
| Individualism | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Risk Appetite | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.76× |
Outerwear has an estimated audience of 6,890,331 people in India, concentrated in Maharashtra and Uttar Pradesh.
38.8% of Outerwear fans are female, 61.2% are male, with an average age of 32.1 years.
Outerwear fans show strongest brand affinity for Cardigan (sweater) (7.74×), Sex and the City (2.87×), and Buy one, get one free (5.79×) over the country average.
Outerwear fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Outerwear itself, the audience over-indexes on Sex and the City (2.87×), Buy one, get one free (5.79×), Rains (10.4×), and Pajamas (5.65×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Outerwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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