A data profile of the people who buy, follow and care about Sweater in India — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 5,377,230 people in India.
Sweater has an estimated audience of 5,377,230 people in India. 46.0% are female, 54.0% are male, average age 31.7. Top brand affinities: Hoodie, Men's clothing, Trousers, Outerwear, True Detective.
Top brand affinities include Hoodie, Men's clothing, Trousers, with strongest over-indexing on Hoodie (5.36× the country average).
Demographically, the Sweater audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Sweater fan in India is balanced, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Hoodie.
The key figures that characterise the Sweater profile in India.
46.0% are female, 54.0% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 31.7 |
| Estimated audience size | 5,377,230 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Sweater audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoodie | Fashion & Accessoires | 5.36× | ||
| 02 | Leggings | Fashion & Accessoires | 3.60× | ||
| 03 | Outerwear | Fashion & Accessoires | 3.29× | ||
| 04 | Trousers | Fashion & Accessoires | 3.23× | ||
| 05 | Men's clothing | Fashion & Accessoires | 3.10× | ||
| 06 | Mother's Day | Kids & Family | 3.09× | ||
| 07 | True Detective | Movies & TV | 3.05× | ||
| 08 | Dress shirt | Fashion & Accessoires | 2.98× | ||
| 09 | Drop shipping | Shopping | 2.94× | ||
| 10 | BTS | Music & Radio | 2.71× | ||
| 11 | Puma | Fashion & Accessoires | 2.59× | ||
| 12 | Crocs | Fashion & Accessoires | 2.57× | ||
| 13 | Skirt | Fashion & Accessoires | 2.47× | ||
| 14 | Weaving | Fashion & Accessoires | 2.22× | ||
| 15 | Cash on delivery | Business & Career | 1.94× | ||
| 16 | Earring | Fashion & Accessoires | 1.84× | ||
| 17 | Engagement ring | Fashion & Accessoires | 1.82× | ||
| 18 | Nutrient | Food & Beverages | 1.72× | ||
| 19 | Hobby | Home & Garden | 1.67× | ||
| 20 | Superman | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.52× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.54× | |
| Need for Security | CONSERVATISM | 0.59× | |
| Spirituality | BALANCE | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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