A data profile of the people who buy, follow and care about Sweater in Denmark — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 774,452 people in Denmark.
Sweater has an estimated audience of 774,452 people in Denmark. 76.9% are female, 23.1% are male, average age 43.9. Top brand affinities: Hobby, Flower, Gina Tricot, IHF World Men's Handball Championship, Knitting.
Top brand affinities include Hobby, Flower, Gina Tricot, with strongest over-indexing on Hobby (1.87× the country average).
Demographically, the Sweater audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Sustainability.
The typical Sweater fan in Denmark is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Hobby.
The key figures that characterise the Sweater profile in Denmark.
76.9% are female, 23.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 43.9 |
| Estimated audience size | 774,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Sweater audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoodie | Fashion & Accessoires | 2.62× | ||
| 02 | Leggings | Fashion & Accessoires | 2.49× | ||
| 03 | Outerwear | Fashion & Accessoires | 2.34× | ||
| 04 | Haute couture | Fashion & Accessoires | 2.23× | ||
| 05 | Ravelry | Internet & Social Media | 2.17× | ||
| 06 | Zizzi | Food & Beverages | 2.09× | ||
| 07 | Mother's Day | Kids & Family | 2.04× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.02× | ||
| 09 | High school | Business & Career | 1.93× | ||
| 10 | Sewing machine | Home & Garden | 1.89× | ||
| 11 | Hobby | Home & Garden | 1.87× | ||
| 12 | Weather | Home & Garden | 1.80× | ||
| 13 | IHF World Men's Handball Championship | Sports | 1.74× | ||
| 14 | Knitting | Home & Garden | 1.74× | ||
| 15 | Georg Jensen | Home & Garden | 1.68× | ||
| 16 | Poster | Arts & Culture | 1.65× | ||
| 17 | Uniqlo | Shopping | 1.61× | ||
| 18 | Flower | Home & Garden | 1.60× | ||
| 19 | Bracelet | Fashion & Accessoires | 1.57× | ||
| 20 | Drop shipping | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.27× | |
| Sustainability | BALANCE | 1.24× | |
| Luxury Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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