Rascasse Audience Intelligence

Sweater Audience in Germany

A data profile of the people who buy, follow and care about Sweater in Germany — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 4,798,800 people in Germany.

#701among Topic in Germany#52in Fashion & Accessoires

The average Sweater fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mango, Pandora, Purchase discount, with strongest over-indexing on Mango (4.98× the country average).

Demographically, the Sweater audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sweater fan in Germany is more female, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Mango.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweater profile in Germany.

Audience size
4.8M
in Germany
Gender
63.2%♀
36.8% male
Age
37.4
average years
Country rank
#1125
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweater fans

63.2% are female, 36.8% are male, average age 37.4.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Sweater audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age37.4
Estimated audience size4,798,800
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Sweater audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3921%
40-4920%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Sweater audience comes from Germany.

Worldwide audience distribution share by country for Sweater
CountryShare
United States18.8%
Japan7.5%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweater audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sweater fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M1.19×
02Hessen~400K1.12×
03Niedersachsen~500K1.09×
04Baden-Württemberg~700K1.08×
05Hamburg~100K1.06×
06Rheinland-Pfalz~200K1.03×
07Schleswig-Holstein~200K1.03×
08Bayern~800K1.01×
09Bremen~40K1.01×
10Berlin~200K0.98×
11Sachsen-Anhalt~100K0.95×
12Thüringen~100K0.92×
13Brandenburg~100K0.91×
14Sachsen~200K0.90×
15Saarland~50K0.90×
16Mecklenburg-Vorpommern~80K0.88×
Fig. 06

Affinity by region

Affinity by region — Sweater, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweater audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweater audience
#·InterestCategoryAffinity×
01Formal wearFashion & Accessoires7.86×
02Purchase discountShopping6.49×
03PandoraFashion & Accessoires5.59×
04MangoShopping4.98×
05Mytheresa.comShopping4.94×
06Early childhood educationBusiness & Career3.66×
07OuterwearFashion & Accessoires3.55×
08NintendoGames3.52×
09Home businessBusiness & Career3.41×
10DairyFood & Beverages3.04×
11Expensive TasteBusiness & Career2.94×
12Anime and manga fandomLiterature2.88×
13Cyber MondayShopping2.87×
14KnittingHome & Garden2.60×
15SunglassesFashion & Accessoires2.59×
16Drop shippingShopping2.45×
17Black Friday (shopping)Shopping2.41×
18SkirtFashion & Accessoires2.35×
19Men's clothingFashion & Accessoires2.28×
20TagesschauMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweater audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweater audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Price SensitivityPREMIUM1.64×
Early Adopter MentalityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweater audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
DIY MentalityTHRILL0.91×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweater have in Germany?

Sweater has an estimated audience of 4,798,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sweater fans?

63.2% of Sweater fans are female, 36.8% are male, with an average age of 37.4 years.

03

Which brands do Sweater fans like most?

Sweater fans show strongest brand affinity for Mango (4.98×), Pandora (5.59×), and Purchase discount (6.49×) over the country average.

04

Where do Sweater fans live in Germany?

Sweater fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Sweater fans also like?

Beyond Sweater itself, the audience over-indexes on Pandora (5.59×), Purchase discount (6.49×), Formal wear (7.86×), and Tagesschau (1.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sweater audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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