Sweater Audience in Germany
Sweater has an estimated audience of 4,798,800 people in Germany. 63.2% are female, 36.8% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Durban University of Technology, Jersey (fabric), Emil Nolde, Preacher (comics).
The average Sweater fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Durban University of Technology, Jersey (fabric), with strongest over-indexing on Progressive rock (1.88× the country average). Demographically, the Sweater audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sweater fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 37.4 |
| Estimated audience size | 4,798,800 |
Audience persona
The typical Sweater fan in Germany is more female, around 37.4 years old, with strong Creativity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,308,902 | 1.25× |
| Bayern | 804,161 | 1.04× |
| Baden-Württemberg | 727,269 | 1.11× |
| Niedersachsen | 499,802 | 1.07× |
| Hessen | 421,230 | 1.15× |
| Rheinland-Pfalz | 249,254 | 1.04× |
| Berlin | 215,606 | 1× |
| Sachsen | 209,846 | 0.89× |
| Schleswig-Holstein | 177,711 | 1.03× |
| Brandenburg | 132,240 | 0.89× |
| Hamburg | 117,309 | 1.08× |
| Sachsen-Anhalt | 112,737 | 0.91× |
| Thüringen | 105,617 | 0.86× |
| Mecklenburg-Vorpommern | 75,819 | 0.83× |
| Saarland | 49,552 | 0.84× |
| Bremen | 41,137 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.88× | Music & Radio |
| Durban University of Technology | 4.59× | Business & Career |
| Jersey (fabric) | 4.59× | Fashion & Accessoires |
| Emil Nolde | 3.95× | Arts & Culture |
| Preacher (comics) | 4.72× | Literature |
| Figure painting (hobby) | 2.53× | Arts & Culture |
| Home Delivery | 1.71× | Food & Beverages |
| Headhunters (film) | 2.8× | Movies & TV |
| Bank account | 1.68× | Business & Career |
| Ireen Sheer | 1.58× | Music & Radio |
| Women's empowerment | 2.02× | Politics & Society |
| Jaguar F-Pace | 3.45× | Cars & Mobility |
| Euphonium | 5.54× | Music & Radio |
| Stamp collecting | 2.55× | Home & Garden |
| Google Home | 2.76× | Technology & Electronics |
| Graham Greene | 2.17× | Literature |
| Emirdağ | 4.81× | Travel & Leisure |
| Hammersmith | 9.42× | Travel & Leisure |
| Hauptschule | 3.3× | Kids & Family |
| Jacob Tremblay | 2.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.59 |
| Sustainability | BALANCE | 1.54 |
| Early Adopter Mentality | POWER | 1.47 |
| Pet Ownership | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.41 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 7.5% |
| Italy | 4.8% |
See Sweater audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sweater have in Germany?
Sweater has an estimated audience of 4,798,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sweater fans?
63.2% of Sweater fans are female, 36.8% are male, with an average age of 37.4 years.
Which brands do Sweater fans like most?
Sweater fans show strongest brand affinity for Progressive rock (1.88×), Durban University of Technology (4.59×), and Jersey (fabric) (4.59×) over the country average.
Where do Sweater fans live in Germany?
Sweater fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,308,902), Bayern (reach 804,161), and Baden-Württemberg (reach 727,269). These three regions account for the largest share of the active audience.
What other brands do Sweater fans also like?
Beyond Sweater itself, the audience over-indexes on Durban University of Technology (4.59×), Jersey (fabric) (4.59×), Emil Nolde (3.95×), and Preacher (comics) (4.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.