A data profile of the people who buy, follow and care about Sweater in Italy — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 7,793,891 people in Italy.
Sweater has an estimated audience of 7,793,891 people in Italy. 69.0% are female, 31.0% are male, average age 41.2. Top brand affinities: Formal wear, Hoodie, Deal of the day, Wedding dress, TikTok.
Top brand affinities include Formal wear, Hoodie, Deal of the day, with strongest over-indexing on Formal wear (8.9× the country average).
Demographically, the Sweater audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Sweater fan in Italy is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Formal wear.
The key figures that characterise the Sweater profile in Italy.
69.0% are female, 31.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 41.2 |
| Estimated audience size | 7,793,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Sweater audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 8.90× | ||
| 02 | Social shopping | Shopping | 4.15× | ||
| 03 | Hoodie | Fashion & Accessoires | 4.11× | ||
| 04 | Outerwear | Fashion & Accessoires | 3.59× | ||
| 05 | Pandora | Fashion & Accessoires | 3.18× | ||
| 06 | Deal of the day | Shopping | 3.12× | ||
| 07 | Wedding dress | Fashion & Accessoires | 3.07× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 2.70× | ||
| 09 | Knitting | Home & Garden | 2.52× | ||
| 10 | Lingerie | Fashion & Accessoires | 2.27× | ||
| 11 | Bikini | Fashion & Accessoires | 2.05× | ||
| 12 | Zara | Shopping | 2.00× | ||
| 13 | Wikipedia | Internet & Social Media | 1.86× | ||
| 14 | TikTok | Internet & Social Media | 1.84× | ||
| 15 | Volunteering | Politics & Society | 1.83× | ||
| 16 | Leather | Fashion & Accessoires | 1.83× | ||
| 17 | H&M | Shopping | 1.80× | ||
| 18 | Sunglasses | Fashion & Accessoires | 1.75× | ||
| 19 | Haute couture | Fashion & Accessoires | 1.70× | ||
| 20 | Toys | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.69× | |
| Price Sensitivity | PREMIUM | 1.55× | |
| Creativity | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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