A data profile of the people who buy, follow and care about Sweater in United Kingdom — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 6,030,784 people in United Kingdom.
The average Sweater fan in United Kingdom is 42.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Hobby, Kitchen, Mother's Day, with strongest over-indexing on Hobby (1.88× the country average).
Demographically, the Sweater audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sweater fan in United Kingdom is more female, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Hobby.
The key figures that characterise the Sweater profile in United Kingdom.
66.9% are female, 33.1% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 42.5 |
| Estimated audience size | 6,030,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Sweater audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
Where the Sweater audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.38× | |
| 02 | Yorkshire and the Humber | ~600K | 1.23× | |
| 03 | South East | ~900K | 1.14× | |
| 04 | East of England | ~600K | 1.14× | |
| 05 | England | ~4.5M | 1.13× | |
| 06 | North East | ~200K | 1.01× | |
| 07 | Northern Ireland | ~200K | 1.01× | |
| 08 | Scotland | ~500K | 1.00× | |
| 09 | Wales | ~300K | 0.88× | |
| 10 | East Midlands | ~400K | 0.85× | |
| 11 | South West | ~400K | 0.83× | |
| 12 | North West | ~300K | 0.53× |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable clothing | Fashion & Accessoires | 3.98× | ||
| 02 | Blake Lively | Movies & TV | 3.64× | ||
| 03 | Outerwear | Fashion & Accessoires | 3.26× | ||
| 04 | Pandora | Fashion & Accessoires | 3.04× | ||
| 05 | Mother's Day | Kids & Family | 2.55× | ||
| 06 | Formal wear | Fashion & Accessoires | 2.46× | ||
| 07 | Hot tub | Home & Garden | 1.97× | ||
| 08 | Cyber Monday | Shopping | 1.89× | ||
| 09 | Hobby | Home & Garden | 1.88× | ||
| 10 | Refrigerator | Home & Garden | 1.85× | ||
| 11 | Satire | Literature | 1.82× | ||
| 12 | Uniqlo | Shopping | 1.80× | ||
| 13 | Volunteering | Politics & Society | 1.79× | ||
| 14 | Wikipedia | Internet & Social Media | 1.79× | ||
| 15 | Skirt | Fashion & Accessoires | 1.77× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.67× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.66× | ||
| 18 | Distilled beverage | Food & Beverages | 1.64× | ||
| 19 | Kitchen | Home & Garden | 1.56× | ||
| 20 | TK Maxx | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.78× | |
| Indulgence | JOY | 1.31× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Pet Ownership | JOY | 0.83× | |
| Spirituality | BALANCE | 0.87× |
Sweater has an estimated audience of 6,030,784 people in United Kingdom, concentrated in England and South East.
66.9% of Sweater fans are female, 33.1% are male, with an average age of 42.5 years.
Sweater fans show strongest brand affinity for Hobby (1.88×), Kitchen (1.56×), and Mother's Day (2.55×) over the country average.
Sweater fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sweater itself, the audience over-indexes on Kitchen (1.56×), Mother's Day (2.55×), Outerwear (3.26×), and Distilled beverage (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.