A data profile of the people who buy, follow and care about Sweater in Finland — modelled from more than twelve digital signal sources. Sweater has an estimated audience of 519,072 people in Finland.
Sweater has an estimated audience of 519,072 people in Finland. 81.1% are female, 18.9% are male, average age 44.5. Top brand affinities: IKEA, Helsinki, Knitting, Gina Tricot, Hoodie.
Top brand affinities include IKEA, Helsinki, Knitting, with strongest over-indexing on IKEA (1.68× the country average).
Demographically, the Sweater audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Sustainability, Creativity.
The typical Sweater fan in Finland is more female, around 44.5 years old, with strong Sustainability tendencies and a notable affinity for IKEA.
The key figures that characterise the Sweater profile in Finland.
81.1% are female, 18.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 44.5 |
| Estimated audience size | 519,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Sweater audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 7.5% |
| Italy | 4.8% |
The strongest cross-interests of the Sweater audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoodie | Fashion & Accessoires | 3.88× | ||
| 02 | Haute couture | Fashion & Accessoires | 3.33× | ||
| 03 | Sustainable clothing | Fashion & Accessoires | 3.27× | ||
| 04 | Ravelry | Internet & Social Media | 3.19× | ||
| 05 | Knitting | Home & Garden | 2.42× | ||
| 06 | Doughnut | Food & Beverages | 2.25× | ||
| 07 | Sewing machine | Home & Garden | 2.23× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 2.20× | ||
| 09 | Discount stores | Shopping | 2.02× | ||
| 10 | H&M | Shopping | 1.96× | ||
| 11 | Lindex | Fashion & Accessoires | 1.79× | ||
| 12 | Organic food | Food & Beverages | 1.69× | ||
| 13 | IKEA | Home & Garden | 1.68× | ||
| 14 | Shopping malls | Shopping | 1.68× | ||
| 15 | Lunch | Food & Beverages | 1.64× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 17 | Flower | Home & Garden | 1.57× | ||
| 18 | Helsinki | Travel & Leisure | 1.55× | ||
| 19 | Stockmann | Shopping | 1.52× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.65× | |
| Creativity | OPEN | 1.56× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Urban Lifestyle | OPEN | 0.94× | |
| Spirituality | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sweater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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