A data profile of the people who buy, follow and care about Knitting in Finland — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 923,228 people in Finland.
Knitting has an estimated audience of 923,228 people in Finland. 80.3% are female, 19.7% are male, average age 44.4. Top brand affinities: Yarn, Crochet, Marimekko, Knitting needle, Sewing.
Top brand affinities include Yarn, Crochet, Marimekko, with strongest over-indexing on Yarn (3.26× the country average).
Demographically, the Knitting audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Knitting fan in Finland is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Yarn.
The key figures that characterise the Knitting profile in Finland.
80.3% are female, 19.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 44.4 |
| Estimated audience size | 923,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Knitting audience comes from Finland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 3.56× | ||
| 02 | Knitting pattern | Fashion & Accessoires | 3.35× | ||
| 03 | Yarn | Fashion & Accessoires | 3.26× | ||
| 04 | Crochet | Home & Garden | 3.21× | ||
| 05 | Ravelry | Internet & Social Media | 3.21× | ||
| 06 | Sewing | Home & Garden | 2.82× | ||
| 07 | Weaving | Fashion & Accessoires | 2.58× | ||
| 08 | Sweater | Fashion & Accessoires | 2.42× | ||
| 09 | Skirt | Fashion & Accessoires | 2.17× | ||
| 10 | Marimekko | Home & Garden | 2.04× | ||
| 11 | Wool | Fashion & Accessoires | 1.98× | ||
| 12 | Ellos | Shopping | 1.93× | ||
| 13 | Handicraft | Home & Garden | 1.84× | ||
| 14 | Lindex | Fashion & Accessoires | 1.84× | ||
| 15 | Dresses | Fashion & Accessoires | 1.74× | ||
| 16 | Sokos | Shopping | 1.70× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.68× | ||
| 18 | Flower | Home & Garden | 1.63× | ||
| 19 | Stockmann | Shopping | 1.59× | ||
| 20 | Gina Tricot | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.26× | |
| Travelling | THRILL | 1.00× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Social Media Usage | JOY | 0.57× | |
| Urban Lifestyle | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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