A data profile of the people who buy, follow and care about Knitting in Austria — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 788,335 people in Austria.
The average Knitting fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Crochet, Yarn, Knitting needle, with strongest over-indexing on Crochet (11.04× the country average).
Demographically, the Knitting audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Knitting fan in Austria is more female, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Crochet.
The key figures that characterise the Knitting profile in Austria.
75.9% are female, 24.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 41.3 |
| Estimated audience size | 788,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Knitting audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
Where the Knitting audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.12× | |
| 02 | Vienna | ~200K | 1.08× | |
| 03 | Styria | ~100K | 1.06× | |
| 04 | Lower Austria | ~100K | 1.02× | |
| 05 | Vorarlberg | ~30K | 1.01× | |
| 06 | Burgenland | ~20K | 0.98× | |
| 07 | Tyrol | ~50K | 0.95× | |
| 08 | Salzburg | ~50K | 0.94× | |
| 09 | Carinthia (state) | ~40K | 0.94× |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amigurumi | Home & Garden | 18.54× | ||
| 02 | Needlework | Home & Garden | 11.97× | ||
| 03 | Crochet | Home & Garden | 11.04× | ||
| 04 | Knitting needle | Fashion & Accessoires | 10.71× | ||
| 05 | Yarn | Fashion & Accessoires | 7.38× | ||
| 06 | Cross-stitch | Home & Garden | 6.83× | ||
| 07 | Sewing machine | Home & Garden | 6.67× | ||
| 08 | Textile arts | Arts & Culture | 6.46× | ||
| 09 | Fiber | Health | 5.84× | ||
| 10 | Weaving | Fashion & Accessoires | 5.65× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 5.41× | ||
| 12 | Sewing | Home & Garden | 5.17× | ||
| 13 | Thalia | Shopping | 4.99× | ||
| 14 | Wool | Fashion & Accessoires | 4.47× | ||
| 15 | Pillow | Home & Garden | 4.35× | ||
| 16 | Embroidery | Home & Garden | 4.31× | ||
| 17 | Handicraft | Home & Garden | 2.35× | ||
| 18 | Skirt | Fashion & Accessoires | 2.27× | ||
| 19 | Bipa | Shopping | 1.59× | ||
| 20 | IKEA | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Social Media Usage | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.45× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Knitting has an estimated audience of 788,335 people in Austria, concentrated in Vienna and Upper Austria.
75.9% of Knitting fans are female, 24.1% are male, with an average age of 41.3 years.
Knitting fans show strongest brand affinity for Crochet (11.04×), Yarn (7.38×), and Knitting needle (10.71×) over the country average.
Knitting fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Knitting itself, the audience over-indexes on Yarn (7.38×), Knitting needle (10.71×), Sewing (5.17×), and Sewing machine (6.67×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.