A data profile of the people who buy, follow and care about Skirt in Austria — modelled from more than twelve digital signal sources. Skirt has an estimated audience of 931,519 people in Austria.
The average Skirt fan in Austria is 42.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include IKEA, Clothing, Men's clothing, with strongest over-indexing on IKEA (1.54× the country average).
Demographically, the Skirt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Skirt fan in Austria is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Skirt profile in Austria.
83.4% are female, 16.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 42.6 |
| Estimated audience size | 931,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Skirt audience comes from Austria.
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 7.9% |
| Italy | 4.4% |
Where the Skirt audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.45× | |
| 02 | Lower Austria | ~100K | 1.05× | |
| 03 | Upper Austria | ~100K | 1.01× | |
| 04 | Styria | ~100K | 0.99× | |
| 05 | Vorarlberg | ~30K | 0.99× | |
| 06 | Salzburg | ~60K | 0.98× | |
| 07 | Burgenland | ~20K | 0.97× | |
| 08 | Tyrol | ~60K | 0.95× | |
| 09 | Carinthia (state) | ~40K | 0.94× |
The strongest cross-interests of the Skirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pull&Bear | Fashion & Accessoires | 4.94× | ||
| 02 | Blouse | Fashion & Accessoires | 3.19× | ||
| 03 | Jacket | Fashion & Accessoires | 3.04× | ||
| 04 | Skyscanner | Travel & Leisure | 2.68× | ||
| 05 | Jeans | Fashion & Accessoires | 2.55× | ||
| 06 | Trousers | Fashion & Accessoires | 2.47× | ||
| 07 | Men's clothing | Fashion & Accessoires | 2.45× | ||
| 08 | Dresses | Fashion & Accessoires | 2.18× | ||
| 09 | Airbnb | Travel & Leisure | 2.02× | ||
| 10 | Hervis | Sports | 1.86× | ||
| 11 | H&M | Shopping | 1.81× | ||
| 12 | Fashion design | Business & Career | 1.73× | ||
| 13 | Discount stores | Shopping | 1.69× | ||
| 14 | Deichmann | Shopping | 1.68× | ||
| 15 | Footwear | Fashion & Accessoires | 1.66× | ||
| 16 | Clothing | Fashion & Accessoires | 1.65× | ||
| 17 | Resort | Travel & Leisure | 1.60× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.54× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Early Adopter Mentality | POWER | 1.29× | |
| Travelling | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.63× | |
| Urban Lifestyle | OPEN | 0.67× | |
| Luxury Orientation | PREMIUM | 0.76× |
Skirt has an estimated audience of 931,519 people in Austria, concentrated in Vienna and Lower Austria.
83.4% of Skirt fans are female, 16.6% are male, with an average age of 42.6 years.
Skirt fans show strongest brand affinity for IKEA (1.54×), Clothing (1.65×), and Men's clothing (2.45×) over the country average.
Skirt fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Skirt itself, the audience over-indexes on Clothing (1.65×), Men's clothing (2.45×), Discount stores (1.69×), and H&M (1.81×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Skirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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