A data profile of the people who buy, follow and care about Knitting in Norway — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 1,354,316 people in Norway.
Knitting has an estimated audience of 1,354,316 people in Norway. 82.6% are female, 17.4% are male, average age 45.6. Top brand affinities: Knitting needle, Yarn, Crochet, Sewing, Women's clothing.
Top brand affinities include Knitting needle, Yarn, Crochet, with strongest over-indexing on Knitting needle (3.98× the country average).
Demographically, the Knitting audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Knitting fan in Norway is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for Knitting needle.
The key figures that characterise the Knitting profile in Norway.
82.6% are female, 17.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 82.6% |
| Male | 17.4% |
| Average age | 45.6 |
| Estimated audience size | 1,354,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Knitting audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 3.98× | ||
| 02 | Yarn | Fashion & Accessoires | 3.55× | ||
| 03 | Crochet | Home & Garden | 3.22× | ||
| 04 | Sewing | Home & Garden | 2.77× | ||
| 05 | Cardigan (sweater) | Fashion & Accessoires | 2.64× | ||
| 06 | Knitting pattern | Fashion & Accessoires | 2.42× | ||
| 07 | Ravelry | Internet & Social Media | 2.27× | ||
| 08 | Embroidery | Home & Garden | 2.02× | ||
| 09 | Skirt | Fashion & Accessoires | 1.98× | ||
| 10 | Weaving | Fashion & Accessoires | 1.94× | ||
| 11 | Søstrene Grene | Fashion & Accessoires | 1.88× | ||
| 12 | KappAhl | Fashion & Accessoires | 1.87× | ||
| 13 | Sweater | Fashion & Accessoires | 1.85× | ||
| 14 | Bohus (retailer) | Shopping | 1.84× | ||
| 15 | Handicraft | Home & Garden | 1.71× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.70× | ||
| 17 | Lindex | Fashion & Accessoires | 1.65× | ||
| 18 | Dresses | Fashion & Accessoires | 1.64× | ||
| 19 | Wool | Fashion & Accessoires | 1.62× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.46× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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