A data profile of the people who buy, follow and care about Ravelry in Norway — modelled from more than twelve digital signal sources. Ravelry has an estimated audience of 549,701 people in Norway.
Ravelry has an estimated audience of 549,701 people in Norway. 85.9% are female, 14.1% are male, average age 45.3. Top brand affinities: IKEA, Biltema, Norway, Sports, Food and drink.
Top brand affinities include IKEA, Biltema, Norway, with strongest over-indexing on IKEA (2.33× the country average).
Demographically, the Ravelry audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Ravelry fan in Norway is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for IKEA.
The key figures that characterise the Ravelry profile in Norway.
85.9% are female, 14.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 85.9% |
| Male | 14.1% |
| Average age | 45.3 |
| Estimated audience size | 549,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Ravelry audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 7.8% |
| Japan | 7.2% |
The strongest cross-interests of the Ravelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathroom | Home & Garden | 2.34× | ||
| 02 | IKEA | Home & Garden | 2.33× | ||
| 03 | Cottage | Travel & Leisure | 2.18× | ||
| 04 | Nordic countries | Travel & Leisure | 2.03× | ||
| 05 | Leisure | Travel & Leisure | 2.00× | ||
| 06 | Biltema | Business & Career | 1.97× | ||
| 07 | Garden | Home & Garden | 1.94× | ||
| 08 | Culture | Literature | 1.83× | ||
| 09 | Scandinavia | Travel & Leisure | 1.79× | ||
| 10 | REMA 1000 | Shopping | 1.75× | ||
| 11 | Norway | Travel & Leisure | 1.73× | ||
| 12 | Live events | Music & Radio | 1.64× | ||
| 13 | Clothing | Fashion & Accessoires | 1.61× | ||
| 14 | Sports | Sports | 1.59× | ||
| 15 | Pets | Pets & Animals | 1.59× | ||
| 16 | Outdoor recreation | Sports | 1.58× | ||
| 17 | Food and drink | Food & Beverages | 1.56× | ||
| 18 | Food | Food & Beverages | 1.53× | ||
| 19 | Vehicles | Cars & Mobility | 1.52× | ||
| 20 | NRK | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Travelling | THRILL | 1.66× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Social Media Usage | JOY | 1.29× | |
| Travelling | THRILL | 1.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Ravelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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