A data profile of the people who buy, follow and care about YouTube in Norway — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 4,125,000 people in Norway.
YouTube has an estimated audience of 4,125,000 people in Norway. 44.7% are female, 55.3% are male, average age 43.9. Top brand affinities: Mobile game, Video hosting service, London, Twitch, Gaming computer.
Top brand affinities include Mobile game, Video hosting service, London, with strongest over-indexing on Mobile game (1.67× the country average).
Demographically, the YouTube audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical YouTube fan in Norway is more male, around 43.9 years old, with strong Social Media Usage tendencies and a notable affinity for Mobile game.
The key figures that characterise the YouTube profile in Norway.
44.7% are female, 55.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 43.9 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide YouTube audience comes from Norway.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video hosting service | Technology & Electronics | 2.17× | ||
| 02 | Funny Videos | Internet & Social Media | 1.78× | ||
| 03 | Gaming computer | Technology & Electronics | 1.75× | ||
| 04 | Anime convention | Literature | 1.74× | ||
| 05 | Viral marketing | Business & Career | 1.74× | ||
| 06 | Epic Games | Games | 1.72× | ||
| 07 | Twitch | Games | 1.68× | ||
| 08 | Mobile game | Games | 1.67× | ||
| 09 | Fortnite | Games | 1.66× | ||
| 10 | Massively multiplayer online role-playing games | Games | 1.64× | ||
| 11 | World of Warcraft | Games | 1.62× | ||
| 12 | Massively multiplayer online games | Games | 1.59× | ||
| 13 | PC game | Games | 1.58× | ||
| 14 | Anime and manga fandom | Literature | 1.56× | ||
| 15 | India | Travel & Leisure | 1.53× | ||
| 16 | Jerkin' | Fashion & Accessoires | 1.52× | ||
| 17 | Bounce music | Music & Radio | 1.52× | ||
| 18 | Kenyan hip hop | Music & Radio | 1.52× | ||
| 19 | London | Travel & Leisure | 1.51× | ||
| 20 | Internet meme | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.05× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Travelling | THRILL | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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