A data profile of the people who buy, follow and care about Nettavisen in Norway — modelled from more than twelve digital signal sources. Nettavisen has an estimated audience of 4,125,000 people in Norway.
Nettavisen has an estimated audience of 4,125,000 people in Norway. 52.3% are female, 47.7% are male, average age 45.4. Top brand affinities: Tabloid (newspaper format).
Top brand affinities include Tabloid (newspaper format), with strongest over-indexing on Tabloid (newspaper format) (1.54× the country average).
Demographically, the Nettavisen audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Nettavisen fan in Norway is balanced, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Nettavisen profile in Norway.
52.3% are female, 47.7% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 45.4 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 26% | |
| 50+ | 36% |
The strongest cross-interests of the Nettavisen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabloid (newspaper format) | Literature | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.19× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Quality Awareness | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Nettavisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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