A data profile of the people who buy, follow and care about Tabloid (newspaper format) in Norway — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 827,673 people in Norway.
Tabloid (newspaper format) has an estimated audience of 827,673 people in Norway. 47.5% are female, 52.5% are male, average age 42.0. Top brand affinities: Nettavisen, BT (tabloid), Nordlys, Soccer, Trønder-Avisa.
Top brand affinities include Nettavisen, BT (tabloid), Nordlys, with strongest over-indexing on Nettavisen (1.54× the country average).
Demographically, the Tabloid (newspaper format) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Tabloid (newspaper format) fan in Norway is balanced, around 42.0 years old, with strong Social Media Usage tendencies and a notable affinity for Nettavisen.
The key figures that characterise the Tabloid (newspaper format) profile in Norway.
47.5% are female, 52.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 42.0 |
| Estimated audience size | 827,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Tabloid (newspaper format) audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BT (tabloid) | News | 2.26× | ||
| 02 | Tippeligaen | Sports | 2.14× | ||
| 03 | Ole Gunnar Solskjær | Sports | 1.92× | ||
| 04 | Romerikes Blad | News | 1.83× | ||
| 05 | Trønder-Avisa | News | 1.70× | ||
| 06 | Adresseavisen | News | 1.69× | ||
| 07 | Online newspaper | News | 1.67× | ||
| 08 | Vårt Land (Norwegian newspaper) | News | 1.66× | ||
| 09 | Broom | Home & Garden | 1.66× | ||
| 10 | Dagsavisen | News | 1.65× | ||
| 11 | Dagens Næringsliv | Business & Career | 1.64× | ||
| 12 | Nordlys | News | 1.62× | ||
| 13 | Aftonbladet | News | 1.58× | ||
| 14 | Bergens Tidende | News | 1.56× | ||
| 15 | Sogn Avis | News | 1.56× | ||
| 16 | Nettavisen | News | 1.54× | ||
| 17 | Soccer | Sports | 1.52× | ||
| 18 | Hamar Arbeiderblad | News | 1.52× | ||
| 19 | Electric motor | Cars & Mobility | 1.52× | ||
| 20 | Kreative idéer - Vær Kreativ | Topic | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Travelling | THRILL | 0.64× | |
| Patriotism | CONSERVATISM | 0.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.64× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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