A data profile of the people who buy, follow and care about Bergens Tidende in Norway — modelled from more than twelve digital signal sources. Bergens Tidende has an estimated audience of 1,039,405 people in Norway.
Bergens Tidende has an estimated audience of 1,039,405 people in Norway. 58.0% are female, 42.0% are male, average age 45.0. Top brand affinities: Tabloid (newspaper format), Renewable energy, Sustainable energy, Bob Dylan, Phil Collins.
Top brand affinities include Tabloid (newspaper format), Renewable energy, Sustainable energy, with strongest over-indexing on Tabloid (newspaper format) (1.56× the country average).
Demographically, the Bergens Tidende audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Sustainability.
The typical Bergens Tidende fan in Norway is more female, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Tabloid (newspaper format).
The key figures that characterise the Bergens Tidende profile in Norway.
58.0% are female, 42.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 45.0 |
| Estimated audience size | 1,039,405 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 33% |
The strongest cross-interests of the Bergens Tidende audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phil Collins | Music & Radio | 1.97× | ||
| 02 | Sustainable energy | Home & Garden | 1.82× | ||
| 03 | Gwyneth Paltrow | Movies & TV | 1.80× | ||
| 04 | Laundry detergent | Home & Garden | 1.76× | ||
| 05 | Miele | Home & Garden | 1.72× | ||
| 06 | Renewable energy | Business & Career | 1.70× | ||
| 07 | Diabetes mellitus type 2 awareness | Health | 1.70× | ||
| 08 | Cate Blanchett | Movies & TV | 1.62× | ||
| 09 | Bob Dylan | Music & Radio | 1.61× | ||
| 10 | Pollen | Health | 1.60× | ||
| 11 | Freedom of speech | Politics & Society | 1.58× | ||
| 12 | Elderly care | Health | 1.57× | ||
| 13 | Tabloid (newspaper format) | Literature | 1.56× | ||
| 14 | Health insurance | Business & Career | 1.56× | ||
| 15 | Air purifier | Home & Garden | 1.54× | ||
| 16 | Leonard Cohen | Music & Radio | 1.54× | ||
| 17 | Meryl Streep | Movies & TV | 1.54× | ||
| 18 | Air pollution | Health | 1.52× | ||
| 19 | Career development | Business & Career | 1.52× | ||
| 20 | Meghan Markle | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.40× | |
| Sustainability | BALANCE | 1.35× | |
| Career Orientation | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Extroversion | THRILL | 0.93× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Bergens Tidende. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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