A data profile of the people who buy, follow and care about Aftenposten in Norway — modelled from more than twelve digital signal sources. Aftenposten has an estimated audience of 4,125,000 people in Norway.
Aftenposten has an estimated audience of 4,125,000 people in Norway. 59.9% are female, 40.1% are male, average age 44.2. Top brand affinities: Biltema, Gina Tricot, KappAhl, Pizza, Island.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (1.7× the country average).
Demographically, the Aftenposten audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Aftenposten fan in Norway is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Biltema.
The key figures that characterise the Aftenposten profile in Norway.
59.9% are female, 40.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 44.2 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Aftenposten audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 69.3% |
| United States | 7.8% |
| Germany | 3.1% |
The strongest cross-interests of the Aftenposten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 1.70× | ||
| 02 | KappAhl | Fashion & Accessoires | 1.70× | ||
| 03 | Island | Travel & Leisure | 1.70× | ||
| 04 | Seafood | Food & Beverages | 1.70× | ||
| 05 | Distilled beverage | Food & Beverages | 1.70× | ||
| 06 | Web conferencing | Technology & Electronics | 1.70× | ||
| 07 | Hoodie | Fashion & Accessoires | 1.70× | ||
| 08 | Sveriges Television | Technology & Electronics | 1.70× | ||
| 09 | High school | Business & Career | 1.69× | ||
| 10 | French cuisine | Food & Beverages | 1.68× | ||
| 11 | Swimming pool | Sports | 1.67× | ||
| 12 | Baby food | Kids & Family | 1.66× | ||
| 13 | Pizza | Food & Beverages | 1.63× | ||
| 14 | Gambling | Games | 1.63× | ||
| 15 | Leggings | Fashion & Accessoires | 1.63× | ||
| 16 | French Bulldog | Pets & Animals | 1.60× | ||
| 17 | Hurtigruten | Travel & Leisure | 1.58× | ||
| 18 | Vegetable | Food & Beverages | 1.56× | ||
| 19 | Gina Tricot | Fashion & Accessoires | 1.54× | ||
| 20 | Modern architecture | Arts & Culture | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Sustainability | BALANCE | 1.20× | |
| Career Orientation | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Healthy Lifestyle | BALANCE | 1.02× | |
| Spirituality | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Aftenposten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.