A data profile of the people who buy, follow and care about Pizza in Norway — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 861,708 people in Norway.
Pizza has an estimated audience of 861,708 people in Norway. 62.2% are female, 37.8% are male, average age 43.6. Top brand affinities: Fast food, Barbecue, Fast casual restaurants, Chocolate, Clas Ohlson.
Top brand affinities include Fast food, Barbecue, Fast casual restaurants, with strongest over-indexing on Fast food (4.97× the country average).
Demographically, the Pizza audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Pizza fan in Norway is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Fast food.
The key figures that characterise the Pizza profile in Norway.
62.2% are female, 37.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 43.6 |
| Estimated audience size | 861,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Pizza audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | German cuisine | Food & Beverages | 7.43× | ||
| 02 | Latin American cuisine | Food & Beverages | 6.99× | ||
| 03 | Greek cuisine | Food & Beverages | 6.93× | ||
| 04 | Vietnamese cuisine | Food & Beverages | 6.78× | ||
| 05 | Middle Eastern cuisine | Food & Beverages | 6.54× | ||
| 06 | Fast casual restaurants | Food & Beverages | 6.05× | ||
| 07 | Thai cuisine | Food & Beverages | 5.98× | ||
| 08 | French cuisine | Food & Beverages | 5.02× | ||
| 09 | Fast food | Food & Beverages | 4.97× | ||
| 10 | Seafood | Food & Beverages | 4.42× | ||
| 11 | Chocolate | Food & Beverages | 4.01× | ||
| 12 | Coffeehouses | Food & Beverages | 3.78× | ||
| 13 | Italian cuisine | Food & Beverages | 3.78× | ||
| 14 | Barbecue | Food & Beverages | 3.74× | ||
| 15 | Desserts | Food & Beverages | 3.61× | ||
| 16 | Organic food | Food & Beverages | 3.41× | ||
| 17 | Recipes | Food & Beverages | 2.44× | ||
| 18 | Clas Ohlson | Shopping | 1.81× | ||
| 19 | Norsk Tipping | Games | 1.73× | ||
| 20 | Aftenposten | News | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.32× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Social Media Usage | JOY | 0.98× | |
| Early Adopter Mentality | POWER | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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