A data profile of the people who buy, follow and care about Norsk Tipping in Norway — modelled from more than twelve digital signal sources. Norsk Tipping has an estimated audience of 4,125,000 people in Norway.
Norsk Tipping has an estimated audience of 4,125,000 people in Norway. 58.1% are female, 41.9% are male, average age 45.4. Top brand affinities: Circle K, Online gambling, Blackjack, Roulette, Mobile gambling.
Top brand affinities include Circle K, Online gambling, Blackjack, with strongest over-indexing on Circle K (4.66× the country average).
Demographically, the Norsk Tipping audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Norsk Tipping fan in Norway is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Circle K.
The key figures that characterise the Norsk Tipping profile in Norway.
58.1% are female, 41.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.4 |
| Estimated audience size | 4,125,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Norsk Tipping audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 91.2% |
| Poland | 2.3% |
| Sweden | 1.7% |
The strongest cross-interests of the Norsk Tipping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blackjack | Games | 15.45× | ||
| 02 | Roulette | Games | 15.11× | ||
| 03 | Pep Guardiola | Sports | 14.43× | ||
| 04 | Mobile gambling | Games | 13.25× | ||
| 05 | Online gambling | Games | 13.13× | ||
| 06 | Eurojackpot | Games | 8.25× | ||
| 07 | Bargain Hunters | Shopping | 7.67× | ||
| 08 | Kevin De Bruyne | Sports | 7.62× | ||
| 09 | Slot machine | Games | 7.27× | ||
| 10 | Rosenborg BK | Sports | 5.27× | ||
| 11 | Circle K | Shopping | 4.66× | ||
| 12 | Casino | Games | 4.21× | ||
| 13 | Gambling | Games | 3.94× | ||
| 14 | Spar (retailer) | Shopping | 2.14× | ||
| 15 | Dogs | Pets & Animals | 1.59× | ||
| 16 | Kitchen | Home & Garden | 1.54× | ||
| 17 | Vacations | Travel & Leisure | 1.54× | ||
| 18 | Apartment | Business & Career | 1.53× | ||
| 19 | Biltema | Business & Career | 1.51× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.38× | |
| Extroversion | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Risk Appetite | THRILL | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Norsk Tipping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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