A data profile of the people who buy, follow and care about Apartment in Norway — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 1,835,006 people in Norway.
Apartment has an estimated audience of 1,835,006 people in Norway. 58.0% are female, 42.0% are male, average age 48.4. Top brand affinities: Clas Ohlson, Norsk Tipping, House, NRK, Design.
Top brand affinities include Clas Ohlson, Norsk Tipping, House, with strongest over-indexing on Clas Ohlson (1.55× the country average).
Demographically, the Apartment audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Apartment fan in Norway is more female, around 48.4 years old, with strong Travelling tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Apartment profile in Norway.
58.0% are female, 42.0% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 48.4 |
| Estimated audience size | 1,835,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Apartment audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coop Obs! | Shopping | 2.41× | ||
| 02 | Nordea | Business & Career | 2.18× | ||
| 03 | House | Home & Garden | 2.01× | ||
| 04 | Renovation | Home & Garden | 1.79× | ||
| 05 | Real estate | Business & Career | 1.77× | ||
| 06 | Furniture | Home & Garden | 1.71× | ||
| 07 | Home improvement | Home & Garden | 1.70× | ||
| 08 | Telenor | Technology & Electronics | 1.67× | ||
| 09 | Design | Home & Garden | 1.59× | ||
| 10 | NRK | Movies & TV | 1.58× | ||
| 11 | Automobiles | Cars & Mobility | 1.58× | ||
| 12 | Family | Kids & Family | 1.56× | ||
| 13 | Clas Ohlson | Shopping | 1.55× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.54× | ||
| 15 | Norsk Tipping | Games | 1.53× | ||
| 16 | Hotels | Travel & Leisure | 1.53× | ||
| 17 | Kitchen | Home & Garden | 1.53× | ||
| 18 | Nature | Home & Garden | 1.52× | ||
| 19 | Personal finance | Business & Career | 1.51× | ||
| 20 | Camping | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.16× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Social Media Usage | JOY | 0.77× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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