A data profile of the people who buy, follow and care about Design in Norway — modelled from more than twelve digital signal sources. Design has an estimated audience of 2,924,663 people in Norway.
Design has an estimated audience of 2,924,663 people in Norway. 58.9% are female, 41.1% are male, average age 46.0. Top brand affinities: Shopping, Nature, Apartment, Hairstyle, Drawing.
Top brand affinities include Shopping, Nature, Apartment, with strongest over-indexing on Shopping (1.51× the country average).
Demographically, the Design audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
The typical Design fan in Norway is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Shopping.
The key figures that characterise the Design profile in Norway.
58.9% are female, 41.1% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 46.0 |
| Estimated audience size | 2,924,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Design audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 1.68× | ||
| 02 | Heat pump | Home & Garden | 1.67× | ||
| 03 | Backpack | Fashion & Accessoires | 1.66× | ||
| 04 | Hairstyle | Beauty & Wellness | 1.65× | ||
| 05 | Pergola | Home & Garden | 1.64× | ||
| 06 | Mattress | Home & Garden | 1.61× | ||
| 07 | Baby toys | Kids & Family | 1.60× | ||
| 08 | Apartment | Business & Career | 1.59× | ||
| 09 | Quilt | Home & Garden | 1.58× | ||
| 10 | Germany | Travel & Leisure | 1.55× | ||
| 11 | Accounting | Business & Career | 1.55× | ||
| 12 | Gran Canaria | Travel & Leisure | 1.55× | ||
| 13 | Nature | Home & Garden | 1.53× | ||
| 14 | Toilet | Home & Garden | 1.53× | ||
| 15 | Drawing | Home & Garden | 1.52× | ||
| 16 | Aesthetics | Home & Garden | 1.52× | ||
| 17 | Shopping | Shopping | 1.51× | ||
| 18 | Copenhagen | Travel & Leisure | 1.51× | ||
| 19 | Bohemian style | Fashion & Accessoires | 1.51× | ||
| 20 | Collagen | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.23× | |
| Family Orientation | CONSERVATISM | 1.23× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.01× | |
| Spirituality | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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