A data profile of the people who buy, follow and care about Design in Belgium — modelled from more than twelve digital signal sources. Design has an estimated audience of 5,572,806 people in Belgium.
The average Design fan in Belgium is 43.7 years old, more female, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, East Flanders, Antwerp.
Top brand affinities include Desserts, Weddings, Starter home, with strongest over-indexing on Desserts (1.54× the country average).
Demographically, the Design audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 11 regions tracked by Rascasse.
The typical Design fan in Belgium is more female, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Desserts.
The key figures that characterise the Design profile in Belgium.
57.0% are female, 43.0% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 43.7 |
| Estimated audience size | 5,572,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Design audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
Where the Design audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~600K | 1.24× | |
| 02 | Brussels | ~500K | 1.23× | |
| 03 | Liege | ~500K | 1.04× | |
| 04 | East Flanders | ~600K | 1.01× | |
| 05 | Antwerp | ~600K | 0.99× | |
| 06 | Limburg | ~300K | 0.96× | |
| 07 | Walloon Brabant | ~100K | 0.95× | |
| 08 | Hainaut | ~500K | 0.94× | |
| 09 | Province of Namur | ~200K | 0.93× | |
| 10 | West Flanders | ~400K | 0.91× | |
| 11 | Luxembourg | ~100K | 0.91× |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chest of drawers | Home & Garden | 1.57× | ||
| 02 | Desserts | Food & Beverages | 1.54× | ||
| 03 | Weddings | Kids & Family | 1.54× | ||
| 04 | Visual arts | Business & Career | 1.54× | ||
| 05 | Tablecloth | Home & Garden | 1.54× | ||
| 06 | Backpack | Fashion & Accessoires | 1.53× | ||
| 07 | Greeting card | Kids & Family | 1.53× | ||
| 08 | Vanity Fair (magazine) | Fashion & Accessoires | 1.53× | ||
| 09 | Wedding dress | Fashion & Accessoires | 1.52× | ||
| 10 | First-time home buyer grant | Home & Garden | 1.52× | ||
| 11 | Mortgage calculator | Home & Garden | 1.52× | ||
| 12 | Countertop | Home & Garden | 1.52× | ||
| 13 | Starter home | Home & Garden | 1.51× | ||
| 14 | Masonry | Home & Garden | 1.51× | ||
| 15 | Home equity line of credit | Business & Career | 1.51× | ||
| 16 | Marie Claire | Fashion & Accessoires | 1.51× | ||
| 17 | Zappos | Fashion & Accessoires | 1.51× | ||
| 18 | Social media marketing | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.24× | |
| Extroversion | THRILL | 1.19× | |
| Patriotism | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.96× | |
| Risk Appetite | THRILL | 0.97× |
Design has an estimated audience of 5,572,806 people in Belgium, concentrated in Flemish Brabant and East Flanders.
57.0% of Design fans are female, 43.0% are male, with an average age of 43.7 years.
Design fans show strongest brand affinity for Desserts (1.54×), Weddings (1.54×), and Starter home (1.51×) over the country average.
Design fans in Belgium are most concentrated in Flemish Brabant (reach ~600K), East Flanders (reach ~600K), and Antwerp (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Design itself, the audience over-indexes on Weddings (1.54×), Starter home (1.51×), Visual arts (1.54×), and Social media marketing (1.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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