Design Audience in Mexico
Design has an estimated audience of 13,209,651 people in Mexico. 52.7% are female, 47.3% are male, average age 34.5. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology), Sarcasm.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (343.74× the country average). Demographically, the Design audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Design fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 34.5 |
| Estimated audience size | 13,209,651 |
Audience persona
The typical Design fan in Mexico is balanced, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Design fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 343.74× | Shopping |
| Game consoles | 175.2× | Technology & Electronics |
| Catholic Church | 129.74× | Politics & Society |
| Exfoliation (cosmetology) | 239.29× | Beauty & Wellness |
| Sarcasm | 88.51× | Politics & Society |
| Mobile game | 75.57× | Games |
| Travel agency | 85.48× | Travel & Leisure |
| Banana | 61.84× | Food & Beverages |
| Valentine's Day | 120.73× | Kids & Family |
| El País | 60.02× | News |
| Broadcasting of sports events | 76.39× | Movies & TV |
| Dentistry | 55.17× | Business & Career |
| Love & Sex | 60.16× | Kids & Family |
| Daily Horoscope | 537.4× | Internet & Social Media |
| Sexology | 40.62× | Kids & Family |
| Freeware | 31.52× | Technology & Electronics |
| Pilsner | 54.56× | Food & Beverages |
| Multi-level marketing | 46.07× | Business & Career |
| Breastfeeding | 36.98× | Kids & Family |
| Orange (fruit) | 46.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.64 |
| Travelling | THRILL | 22.28 |
| Urban Lifestyle | OPEN | 3.9 |
| Risk Appetite | THRILL | 2.45 |
| Design Affinity | PREMIUM | 2.43 |
| Career Orientation | POWER | 2.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Design audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.