Design Audience in Mexico
Design has an estimated audience of 13,209,651 people in Mexico. 52.7% are female, 47.3% are male, average age 34.5. Top brand affinities: Mobile payment, Puma, Anti-aging cream, MSN, Catholic Church.
Top brand affinities include Mobile payment, Puma, Anti-aging cream, with strongest over-indexing on Mobile payment (5.26× the country average). Demographically, the Design audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Design fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 34.5 |
| Estimated audience size | 13,209,651 |
Audience persona
The typical Design fan in Mexico is balanced, around 34.5 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.26× | Business & Career |
| Puma | 2.63× | Fashion & Accessoires |
| Anti-aging cream | 3.36× | Beauty & Wellness |
| MSN | 2.28× | News |
| Catholic Church | 2.08× | Politics & Society |
| Stone Island | 20× | Fashion & Accessoires |
| Fast food | 1.51× | Food & Beverages |
| Pedro Pascal | 2.3× | Movies & TV |
| Local news | 4.35× | News |
| Art jewelry | 2.77× | Fashion & Accessoires |
| Skin care | 1.95× | Beauty & Wellness |
| Sarcasm | 2.15× | Politics & Society |
| Single malt whisky | 6.45× | Food & Beverages |
| Banana | 1.98× | Food & Beverages |
| Travel agency | 2.14× | Travel & Leisure |
| Game consoles | 1.57× | Technology & Electronics |
| Drop shipping | 4.2× | Shopping |
| Nightlife | 1.99× | Arts & Culture |
| George Clooney | 5.05× | Movies & TV |
| Streetwear | 2.2× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 2.2 |
| Family Orientation | CONSERVATISM | 2.04 |
| Quality Awareness | PREMIUM | 1.98 |
| Price Sensitivity | PREMIUM | 1.83 |
| Career Orientation | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Design audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.