A data profile of the people who buy, follow and care about Design in Mexico — modelled from more than twelve digital signal sources. Design has an estimated audience of 13,209,651 people in Mexico.
Design has an estimated audience of 13,209,651 people in Mexico. 52.7% are female, 47.3% are male, average age 34.5. Top brand affinities: Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology), Sarcasm.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (343.74× the country average).
Demographically, the Design audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Design fan in Mexico is balanced, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Design profile in Mexico.
52.7% are female, 47.3% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 34.5 |
| Estimated audience size | 13,209,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Design audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 537.40× | ||
| 02 | Shopping and fashion | Shopping | 343.74× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 239.29× | ||
| 04 | Game consoles | Technology & Electronics | 175.20× | ||
| 05 | Catholic Church | Politics & Society | 129.74× | ||
| 06 | Valentine's Day | Kids & Family | 120.73× | ||
| 07 | Sarcasm | Politics & Society | 88.51× | ||
| 08 | Travel agency | Travel & Leisure | 85.48× | ||
| 09 | Broadcasting of sports events | Movies & TV | 76.39× | ||
| 10 | Mobile game | Games | 75.57× | ||
| 11 | Banana | Food & Beverages | 61.84× | ||
| 12 | Love & Sex | Kids & Family | 60.16× | ||
| 13 | El País | News | 60.02× | ||
| 14 | Dentistry | Business & Career | 55.17× | ||
| 15 | Pilsner | Food & Beverages | 54.56× | ||
| 16 | Multi-level marketing | Business & Career | 46.07× | ||
| 17 | Orange (fruit) | Food & Beverages | 46.07× | ||
| 18 | Sexology | Kids & Family | 40.62× | ||
| 19 | Breastfeeding | Kids & Family | 36.98× | ||
| 20 | Freeware | Technology & Electronics | 31.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.64× | |
| Travelling | THRILL | 22.28× | |
| Urban Lifestyle | OPEN | 3.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.46× | |
| Tradition | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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