A data profile of the people who buy, follow and care about Design in Brazil — modelled from more than twelve digital signal sources. Design has an estimated audience of 29,915,338 people in Brazil.
Design has an estimated audience of 29,915,338 people in Brazil. 62.3% are female, 37.7% are male, average age 41.1. Top brand affinities: Xabi Alonso, Sodimac, Alexander Skarsgård, James Marsden, Whoopi Goldberg.
Top brand affinities include Xabi Alonso, Sodimac, Alexander Skarsgård, with strongest over-indexing on Xabi Alonso (1.81× the country average).
Demographically, the Design audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Community Orientation.
The typical Design fan in Brazil is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Xabi Alonso.
The key figures that characterise the Design profile in Brazil.
62.3% are female, 37.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.1 |
| Estimated audience size | 29,915,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Design audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xabi Alonso | Sports | 1.81× | ||
| 02 | Macy's | Shopping | 1.64× | ||
| 03 | His Dark Materials | Movies & TV | 1.63× | ||
| 04 | American Institute of Architects | Home & Garden | 1.61× | ||
| 05 | Nick Offerman | Movies & TV | 1.60× | ||
| 06 | Alexander Skarsgård | Movies & TV | 1.59× | ||
| 07 | James Marsden | Movies & TV | 1.59× | ||
| 08 | Sodimac | Home & Garden | 1.58× | ||
| 09 | Oriente Petrolero | Sports | 1.57× | ||
| 10 | Saint-Gobain | Business & Career | 1.53× | ||
| 11 | Data warehouse | Technology & Electronics | 1.53× | ||
| 12 | Whoopi Goldberg | Movies & TV | 1.52× | ||
| 13 | Aerolíneas Argentinas | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.25× | |
| Community Orientation | OPEN | 1.15× | |
| Family Orientation | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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