Design Audience in Brazil
Design has an estimated audience of 29,915,338 people in Brazil. 62.3% are female, 37.7% are male, average age 41.1. Top brand affinities: Nature, Family, Social media, Email, Sport Club do Recife.
Top brand affinities include Nature, Family, Social media, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Design audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Design fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.1 |
| Estimated audience size | 29,915,338 |
Audience persona
The typical Design fan in Brazil is more female, around 41.1 years old, with strong Design Affinity tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.54× | Kids & Family |
| Social media | 1.56× | Business & Career |
| 1.69× | Technology & Electronics | |
| Sport Club do Recife | 1.84× | Sports |
| Happiness | 1.54× | Health |
| Electrolux | 1.96× | Home & Garden |
| Telegram | 1.98× | Internet & Social Media |
| Spas | 1.62× | Beauty & Wellness |
| Mixed martial arts | 2.46× | Sports |
| 1.55× | Internet & Social Media | |
| Steam | 2.02× | Games |
| Organic farming | 1.63× | Food & Beverages |
| Anti-aging cream | 1.88× | Beauty & Wellness |
| Localiza | 1.56× | Cars & Mobility |
| TripAdvisor | 1.88× | Travel & Leisure |
| Forró | 1.56× | Music & Radio |
| Havaianas | 1.74× | Fashion & Accessoires |
| Xiaomi | 1.99× | Technology & Electronics |
| OLX | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.38 |
| Family Orientation | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.26 |
| Community Orientation | OPEN | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Design audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.