A data profile of the people who buy, follow and care about Design in United Kingdom — modelled from more than twelve digital signal sources. Design has an estimated audience of 33,927,712 people in United Kingdom.
The average Design fan in United Kingdom is 44.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pitbull (rapper), UniEuro, Conad, with strongest over-indexing on Pitbull (rapper) (1.62× the country average).
Demographically, the Design audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 12 regions tracked by Rascasse.
The typical Design fan in United Kingdom is more female, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Pitbull (rapper).
The key figures that characterise the Design profile in United Kingdom.
59.4% are female, 40.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.0 |
| Estimated audience size | 33,927,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Design audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
Where the Design audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~2M | 1.53× | |
| 02 | England | ~25M | 1.33× | |
| 03 | Yorkshire and the Humber | ~3.5M | 1.33× | |
| 04 | Wales | ~2M | 1.09× | |
| 05 | South East | ~5M | 1.07× | |
| 06 | North East | ~1.5M | 1.05× | |
| 07 | East of England | ~2.5M | 0.89× | |
| 08 | South West | ~2.5M | 0.88× | |
| 09 | East Midlands | ~2M | 0.83× | |
| 10 | Northern Ireland | ~900K | 0.82× | |
| 11 | Scotland | ~2.5M | 0.79× | |
| 12 | North West | ~2M | 0.52× |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melbourne Football Club | Sports | 1.93× | ||
| 02 | Conad | Shopping | 1.69× | ||
| 03 | UniEuro | Shopping | 1.67× | ||
| 04 | IT: Immobiliare.it | Home & Garden | 1.67× | ||
| 05 | Pitbull (rapper) | Music & Radio | 1.62× | ||
| 06 | Mike Singer | Music & Radio | 1.62× | ||
| 07 | Era FM | Music & Radio | 1.61× | ||
| 08 | Bank Islam Malaysia | Business & Career | 1.55× | ||
| 09 | Loewe AG | Technology & Electronics | 1.55× | ||
| 10 | Siti Nurhaliza | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.19× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Individualism | JOY | 0.93× | |
| Quality Awareness | PREMIUM | 0.94× |
Design has an estimated audience of 33,927,712 people in United Kingdom, concentrated in England and South East.
59.4% of Design fans are female, 40.6% are male, with an average age of 44.0 years.
Design fans show strongest brand affinity for Pitbull (rapper) (1.62×), UniEuro (1.67×), and Conad (1.69×) over the country average.
Design fans in United Kingdom are most concentrated in England (reach ~25M), South East (reach ~5M), and Yorkshire and the Humber (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Design itself, the audience over-indexes on UniEuro (1.67×), Conad (1.69×), Melbourne Football Club (1.93×), and Era FM (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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