Design Audience in United Kingdom
Design has an estimated audience of 33,927,712 people in United Kingdom. 59.4% are female, 40.6% are male, average age 44.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Online dating service, LaSexta, Luxury yacht, TUI, Purchase discount.
The average Design fan in United Kingdom is 44.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Online dating service, LaSexta, Luxury yacht, with strongest over-indexing on Online dating service (17.27× the country average). Demographically, the Design audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Design fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.0 |
| Estimated audience size | 33,927,712 |
Audience persona
The typical Design fan in United Kingdom is more female, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Online dating service.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 25,445,784 | 1.33× |
| South East | 4,901,502 | 1.08× |
| Yorkshire and the Humber | 3,672,800 | 1.35× |
| East of England | 2,713,909 | 0.88× |
| South West | 2,413,474 | 0.87× |
| Scotland | 2,373,996 | 0.78× |
| West Midlands | 2,196,000 | 1.55× |
| Wales | 2,114,099 | 1.09× |
| East Midlands | 1,902,911 | 0.8× |
| North West | 1,590,351 | 0.44× |
| North East | 1,389,610 | 1.05× |
| Northern Ireland | 832,709 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online dating service | 17.27× | Internet & Social Media |
| LaSexta | 18.88× | Movies & TV |
| Luxury yacht | 3.03× | Travel & Leisure |
| TUI | 1.79× | Travel & Leisure |
| Purchase discount | 3.25× | Shopping |
| Expensive Taste | 2.18× | Business & Career |
| DeviantArt | 3.12× | Internet & Social Media |
| Volunteering | 1.62× | Politics & Society |
| Home business | 3.11× | Business & Career |
| Mango | 2.86× | Shopping |
| Ticketmaster | 1.52× | Travel & Leisure |
| Costco | 1.5× | Shopping |
| We Buy Any Car | 1.74× | Cars & Mobility |
| Christmas Gift | 3.25× | Kids & Family |
| Longchamp | 3.47× | Fashion & Accessoires |
| Love & Sex | 3.18× | Kids & Family |
| Crossword | 1.5× | Games |
| Tax refund | 2.25× | Business & Career |
| Steam | 2.18× | Games |
| Drinking establishment | 1.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.43 |
| Indulgence | JOY | 1.37 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Community Orientation | OPEN | 1.25 |
| Convenience Orientation | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
See Design audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Design have in United Kingdom?
Design has an estimated audience of 33,927,712 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Design fans?
59.4% of Design fans are female, 40.6% are male, with an average age of 44.0 years.
Which brands do Design fans like most?
Design fans show strongest brand affinity for Online dating service (17.27×), LaSexta (18.88×), and Luxury yacht (3.03×) over the country average.
Where do Design fans live in United Kingdom?
Design fans in United Kingdom are most concentrated in England (reach 25,445,784), South East (reach 4,901,502), and Yorkshire and the Humber (reach 3,672,800). These three regions account for the largest share of the active audience.
What other brands do Design fans also like?
Beyond Design itself, the audience over-indexes on LaSexta (18.88×), Luxury yacht (3.03×), TUI (1.79×), and Purchase discount (3.25×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.