A data profile of the people who buy, follow and care about Design in Italy — modelled from more than twelve digital signal sources. Design has an estimated audience of 33,223,816 people in Italy.
The average Design fan in Italy is 42.6 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Melbourne Football Club, with strongest over-indexing on Melbourne Football Club (1.5× the country average).
Demographically, the Design audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Design fan in Italy is balanced, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Melbourne Football Club.
The key figures that characterise the Design profile in Italy.
54.7% are female, 45.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.6 |
| Estimated audience size | 33,223,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Design audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
Where the Design audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~8M | 1.42× | |
| 02 | Veneto | ~3.5M | 1.35× | |
| 03 | Piedmont | ~3M | 1.23× | |
| 04 | Emilia-Romagna | ~3M | 1.16× | |
| 05 | Lazio | ~4.5M | 1.14× | |
| 06 | Puglia | ~2.5M | 1.12× | |
| 07 | Trentino-Alto Adige/Südtirol | ~700K | 1.11× | |
| 08 | Sicilia | ~3M | 1.10× | |
| 09 | Tuscany | ~2.5M | 1.07× | |
| 10 | Friuli-Venezia Giulia | ~600K | 1.01× | |
| 11 | Liguria | ~900K | 1.00× | |
| 12 | Marche | ~800K | 1.00× | |
| 13 | Campania | ~3.5M | 0.99× | |
| 14 | Abruzzo | ~700K | 0.94× | |
| 15 | Calabria | ~900K | 0.93× | |
| 16 | Umbria | ~500K | 0.92× | |
| 17 | Sardinia | ~800K | 0.82× | |
| 18 | Basilicata | ~200K | 0.81× | |
| 19 | Aosta Valley | ~70K | 0.78× | |
| 20 | Molise | ~100K | 0.76× |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melbourne Football Club | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.29× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| DIY Mentality | THRILL | 0.78× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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