A data profile of the people who buy, follow and care about Design in Ireland — modelled from more than twelve digital signal sources. Design has an estimated audience of 2,146,089 people in Ireland.
Design has an estimated audience of 2,146,089 people in Ireland. 60.5% are female, 39.5% are male, average age 40.3. Top brand affinities: Kitchen, Apartment, Aesthetics.
Top brand affinities include Kitchen, Apartment, Aesthetics, with strongest over-indexing on Kitchen (1.52× the country average).
Demographically, the Design audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Career Orientation.
The typical Design fan in Ireland is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen.
The key figures that characterise the Design profile in Ireland.
60.5% are female, 39.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 40.3 |
| Estimated audience size | 2,146,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Design audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 7.0% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen | Home & Garden | 1.52× | ||
| 02 | Apartment | Business & Career | 1.52× | ||
| 03 | Aesthetics | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Career Orientation | POWER | 1.24× | |
| Quality Awareness | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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